XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

Microsoft 67

Microsoft Sony Samsung Immersion 67

Road to VR

FEBRUARY 23, 2018

Ahead of Mobile World Congress (MWC) next week, Google announced it’s bringing ARCore , it’s augmented reality SDK, out of preview and to a number of flagship smartphones in its 1.0 Once Google throws the switch, you’ll be able to download ARCore here. image courtesy Google. image courtesy Google.

Google 227

Google Samsung AR Augmented Reality 227

VRScout

FEBRUARY 23, 2018

Now Google is going beyond what’s already available, announcing further partnerships with manufacturers to enable their upcoming devices this year, including Samsung, Huawei, LGE, Motorola, ASUS, Xiaomi, HMD/Nokia, ZTE, Sony Mobile, and Vivo. New Immersive Content. Even China will have more access to AR.

Google 225

Google AR China Samsung 225

XR Today - Augmented Reality tag

MAY 22, 2023

As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality. With this technology, we can all create and enjoy more immersive experiences. It’s the Google version of the “ARKit” experience from Apple.

Google 98

Google Unity AR Augmented Reality 98

XR Today - Augmented Reality tag

MAY 29, 2023

While the world is getting used to general-purpose AI in various forms, the XR industry already understands the technology and how to utilise it to optimise immersive solutions. Immersive industry giants like Meta and Nvidia are keen for immersive content creators to leverage AI to streamline the development of XR content.

Google 82

Google Immersion Conference Technology 82

ARPost

MARCH 2, 2021

Giants such as Oculus, HTC, Sony, Microsoft, Samsung, Walmart, and many others have been implementing their technologies in this field for a long time. VR technologies allow the user to fully immerse themselves in the world created by computer technology, and that is its main advantage. Google Earth VR. Visibility.

Virtual Reality 195

Virtual Reality Education Technology Immersion 195

The Ghost Howls

MARCH 5, 2024

Google has great expertise in building operating systems, plus its Google Play store would have let Meta Quest become compatible with all its Android Apps out of the box. Apple is bringing the magic of MLS (Major League Soccer) to Vision Pro: “[…] 2023 MLS Cup Playoffs with the first-ever sports film captured in Apple Immersive Video.

AR 358

AR Apple Sony Google 358

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

Trends 416

Trends Apple Google Unity 416

UploadVR Between Realities podcast

FEBRUARY 11, 2017

As wonderful a headset as PSVR is, Sony’s approach to VR is probably the most incidental, not that that’s necessarily a bad thing. Though Oculus and Samsung’s Gear VR might have had a significant headstart , Google’s mobile VR ecosystem, Daydream is poised to lead the smartphone charge in the coming months.

Sony 100

Sony Microsoft Google Oculus 100

UploadVR Between Realities podcast

FEBRUARY 13, 2017

Google Earth VR. presented Google Earth VR with the Century Award for VR in service of environmental enrichment. Google Earth VR turns much of the world into a digital playground that you can fly or teleport around in immersive 3D space. Longtime Hollywood environmental activist, Ed Begley Jr. Ghostbusters . Tilt Brush.

Google 190

Google New York City 360 Video New York 190

XR Today - Mixed Reality tag

AUGUST 17, 2022

New members include XR firms Taqtile, Genesys Impact, Immersive Worlds LLC, Elm Park Labs, Pearson, Mieron, Schell Games, and Striver. Last year’s half-day event gathered professionals and executives across the industry to explore training and education use cases for immersive technology.

Immersion 78

Immersion Atlanta Conference Healthcare 78

ARPost

AUGUST 10, 2022

The legislation establishes “immersive technology,” a fundamental area of national technological development. XRA Lobbied for the CHIPS Act to Include Immersive Technology. It fought for immersive technology to be part in the CHIPS Act. Google, HTC Vive, Microsoft, Meta, and Sony Interactive Entertainment jointly created XRA.

DC 371

DC Washington Industry Technology 371

UploadVR Between Realities podcast

NOVEMBER 14, 2016

360-degree videos are the most accessible means to show the benefits of immersive content, even if you don’t think they’re “real” virtual reality. It’s designed to be an end to end tool that simplifies the process and, via press release, Nokia has announced a content partnership with Sony Pictures. “VR

Sony 100

Sony Virtual Reality Tools Google 100

Upload VR

FEBRUARY 26, 2024

Moravetz was still employed at Sony at the time, causing him some grief later, but he was on the path to becoming an indie VR developer. “So Remarkably, more than a decade later, Proton Pulse is one of the few fully immersive VR apps on the $3500 Apple Vision Pro. The demo arrived just as DK1 was shipping to Kickstarter backers.

Apple 118

Apple Gaming Google Conference 118

The Ghost Howls

FEBRUARY 26, 2024

We already know that Google, Samsung, and Qualcomm are working on a competitor of the Vision Pro, which should be based on the Qualcomm Snapdragon XR Gen2+ and cost around $2000. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

Apple 332

Apple Sony Augmented Reality Hand tracking 332

XR Today - Virtual Reality

OCTOBER 26, 2023

Atlantic Productions has partnered with Meta Platforms to host an impressive immersive experience highlighting climate change’s effects on the Galapagos Islands. Additionally, Atlantic’s work with VR art form Quill captures the spirit of the docuseries’ mission to lead in immersive filmmaking technologies.

Head Mounted Display 239

Head Mounted Display Filming Immersion Virtual Reality 239

VRScout

JANUARY 22, 2022

“Big tech companies, rather than smartphone manufacturers, are leading XR devices because they have the necessary content and platforms,” said Kim Gwang-soo, an analyst at eBest Investment and Securities, adding, “Google has an operating system Android, Microsoft has Xbox and Sony has PlayStation. respectively.

Samsung 454

Samsung AR Apple California 454

ARPost

MARCH 16, 2023

The report showcases the growing ecosystem of companies involved in immersive technologies and their commitment to innovation, safety, and user experience. 2022 also saw much progress in the immersive technology space, with several product launches that showcased new use cases for emerging technologies.

Industry 317

Industry Montana Alabama Healthcare 317

Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

Google 206

Google Oculus Controllers Hardware 206

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

Apple 394

Apple Samsung Eye Tracking Google 394

The Ghost Howls

AUGUST 25, 2019

Everyone was overwhelmed by the greatness of the game’s universe, everyone loved the immersion, but also highlighted lots of glitches, performance issues (there was a huge optimization error fixed lately with a patch) and problems with the UX. Sony has acquired Insomniac Games. Google releases an opensource library for hand tracking.

Sony 175

Sony El Paso Hand tracking AR 175

The Ghost Howls

FEBRUARY 13, 2023

More info (Quest 3 coming in 2023) More info (New layoffs planned at Meta) Other relevant news (Image by Sony Interactive Entertainment) New information on PSVR 2 is unveiled Sony Interactive Entertainment is keeping growing the hype for the upcoming launch of the PSVR 2. But now some data about it is starting to be found.

Gaming 300

Gaming South Korea Sony Ukraine 300

Road to VR

JUNE 12, 2023

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Over its 10 year rebirth, the last 3 years of VR have experienced Hockey Stick levels of growth.

Apple 329

Apple AR Gaming Hand tracking 329

ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable.

Asia 509

Asia China Virtual Reality Entertainment 509

ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

ARPost

APRIL 22, 2022

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. Much of the report was dedicated to identifying issues that potential policies for immerse worlds could touch on. About the “Thinking Ahead About XR” Report. Identifying Policy Issues. Economic Issues. “If

Data 421

Data Industry Technology Immersion 421

UploadVR Between Realities podcast

NOVEMBER 10, 2016

No, not the launch of Sony’s PlayStation 4 Pro , we’re talking about the arrival of Google Daydream, the company’s new mobile VR ecosystem. Again, StreetView has had VR support for some time, but Daydream offers a superior way to use the app over Google Cardboard. Google Photos. The big day is here.

Google 192

Google Video Education Controllers 192

VRScout

SEPTEMBER 9, 2017

Expected to be rolled out in phases prior to the theatrical opening on November 17, 2017, the Justice League VR experience will have a four-stage unveiling that culminates with a full blown room-scale experience for HTC Vive, Oculus Rift, Samsung Gear VR, Google DayDream and Sony PSVR. You can find more details and locations here.

HTC 280

HTC Oculus DC New York 280

VRScout

APRIL 29, 2017

The free streaming TV network is creating VR content for original programming like Snatch , along with immersive sponsorships for advertisers. Announced last week by Crackle, Sony’s free streaming TV network, original drama series Snatch will be getting an exclusive VR bonus experience on PlayStation VR this summer.

360 Video 322

360 Video Sony Video Immersion 322

ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background. A Look at Inworld AI.

Magic Leap 432

Magic Leap Tools Unreal Virtual Environment 432

ARPost

FEBRUARY 14, 2020

Games, as one of the prime sources of entertainment, could be more prominent by becoming more interactive and immersive. The leading producers of VR headsets like Sony, Oculus, Google, HTC, and Samsung, mainly focus on creating cost-effective devices. Thanks to VR technology gaming content can be more immersive.

Gaming 392

Gaming Virtual Reality Head Mounted Display Immersion 392

AR Insider

JULY 19, 2021

Glimpse companies include Adept Learning, D6, Foretell Reality, Immerse Health Group, Post Reality, and Early Adopter. Free roam VR is only true, fully immersive VR experience you can have, replete with natural locomotion and spatial props. The streaming giant is going head to head with Microsoft, Sony, Google and Apple.

New York 324

New York AR Groups Immersion 324

Cats and VR

FEBRUARY 25, 2021

Led by Corless and Steve Tagger, Business Development Director, the studio will be looking for VR games that embrace the immersive, high-agency potential of the medium. nDreams is an approved developer partner with Sony PlayStation, Oculus, HTC, Microsoft HoloLens, Google and Samsung. nDreams Ltd.

Gaming 184

Gaming Virtual Reality Samsung Sony 184

Upload VR

JANUARY 15, 2024

UploadVR David Heaney Qualcomm announced that XR2+ Gen 2 will power Immersed's Visor , Samsung's upcoming Google-powered headset , a yet-to-be-announced new HTC Vive headset, a YVR headset in China, and Sony's enterprise "spatial content creation" headset.

Samsung 107

Samsung 360 Video China Google 107

VRScout

FEBRUARY 14, 2017

A pioneering creative tool in VR; Google’s Tilt Brush was awarded for empowering artists from all realms to experiment, design and create all kinds of art in virtual reality. Century Award: Google Earth VR. Google Earth VR for helping the world see the world. Best VR Experience: Tilt Brush.

360 Video 326

360 Video Detroit Virtual Reality Sony 326

Road to VR

MARCH 17, 2021

Others, who probably ran the message through Google Translate, chalked it up to a simple typo tantamount to mistakenly adding the letters ‘VR’ in front of ‘headset’ It’s not a typo though. Sony has generated over two billion dollars in revenue with PSVR hardware and software sales.

Microsoft 351

Microsoft Italy Sony Virtual Reality 351

The Ghost Howls

OCTOBER 31, 2021

I don’t have followers, I have friends, supporters, and mentors… and I’m glad to have met so many fantastic people during my journey in immersive realities. Sony is reported to launch a mobile VR headset. According to Xperia Blog, Sony is going to launch a mobile VR headset working out of Sony phones. 20,000 times!

Hand tracking 318

Hand tracking Sony Hardware AR 318