Road to VR

JUNE 28, 2021

NVIDIA’s CloudXR technology is designed to provide real-time XR cloud streaming, which aims to remove the need for local high-end PC rendering hardware. It has an SDK for the service and has also brought CloudXR to the three leading cloud computing platforms : AWS, Microsoft Azure, and Google Cloud.

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AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Apple is also adding hardware to its iPhones that hint at a headset-based future. Google was the first major technology company to release a head-worn computer when it introduced Google Glass in 2013.

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ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

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VRScout

MAY 29, 2019

When Facebook acquired Oculus in 2014, many were curious as to why a social media company, whose track record with hardware included a phone that failed just a year prior to the Oculus purchase, would be interested in buying the plucky VR startup for over $2 billion dollars. Image Credit: Benjamin Formaker-Olivas.

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ARPost

APRIL 11, 2023

Better AR Hardware Options Better AR hardware options, caused by innovations in mobile technology, such as LiDAR and ToF (depth sensing hardware). Companies like Google, Microsoft, Lenovo, and Vuzix are developing smart glasses to enhance the AR experience. For example, it’s popular among furniture stores like EQ3.

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VRScout

NOVEMBER 21, 2017

The Black Friday and Cyber Monday deal will be available online and in all retail locations where Vive is sold. Microsoft ‘Mixed Reality’ Headset Discounts. Microsoft’s Windows “Mixed Reality” headsets are now on sale for up to $100, bringing the cheapest among them to just $300. Google Daydream View Sale. Shop on Amazon.

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XR Today - Mixed Reality tag

MARCH 17, 2023

Retail brands are experimenting with XR to bring new purchasing experiences to consumers. The Oculus store features a dedicated section for “Oculus for Work”, where companies can access a partnership with Microsoft to bring not only Microsoft Teams but various Office apps into their VR environments.

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AR Insider

JUNE 21, 2021

The Entertainment Software Association organizes and presents E3, which many developers, publishers, hardware and accessory manufacturers use to introduce and advertise upcoming games and game-related merchandise to retailers and to members of the press. The games industry is now bigger than movies and music combined.

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Hypergrid Business

JANUARY 10, 2021

What makes these glasses unique is that they put all the functionality of a bulky, high-end augmented reality headset like the Microsoft Hololens into something that looks more like a pair of sunglasses. Still a little bulkier than the Google Glass, the ThinkReality weighs just under four and a half ounces — compared to 1.3

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XR Today - Mixed Reality tag

APRIL 4, 2023

” Explaining further, he cited market conditions such as “economic downturn, compromises on some hardware specifications for mass production […], the readiness of the ecosystem and applications,” and others. However, this now looks unlikely amid the fresh cycle of global layoffs across the tech sector.

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ARPost

MAY 3, 2021

If you want to emulate the likes of Google, Amazon, and Facebook, or more correctly, avoid being kicked out of business by them, it is imperative you at least consider the use cases of AR that fit into and can improve your business model. See Also: The Data-Driven Future of AR in Independent Business. Which brings us to….

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VRScout

DECEMBER 26, 2018

Major hardware releases, vast improvements to software, and various other integral advancements have quietly solidified VR & AR as viable, long-term technological platforms for years to come. Multinational retail corporation Walmart recently expanded its VR training program to all of its U.S. LOCATION-BASED VR.

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VRScout

AUGUST 24, 2016

More than half of the revenue will come from VR/AR hardware sales. Many consumers have yet to even experience more accessible VR headsets like Google Cardboard or Gear VR — leaving quite a bit of head room for growth. billion visits to retail gaming and gaming-related websites over 2015 and 2016.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.

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Peter Graham

FEBRUARY 10, 2020

Plenty of companies are interested in the possible use cases of augmented reality (AR), from entertainment to education and retail. Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space.

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VRWorld

OCTOBER 11, 2017

s Google if it would help improve customers’ experience with its Alexa voice-activated virtual assistant , an executive working on the platform said. The online retailer, which is already working with Microsoft Corp. The post Amazon willing to team up with Apple and Google appeared first on VR World. Amazon.com Inc.

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AR Insider

OCTOBER 6, 2020

This was the case in “normal” times and has accelerated during the COVID era, when retail lockdowns compel AR’s ability to visualize products remotely. But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. But it has the least active users.

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VRScout

JUNE 10, 2016

Did Seebright just release the augmented reality equivalent of Google Cardboard? The Osterhout Design Group is an integrated hardware company with a deep background in advanced augmented reality innovation with the US military, and have their principal outsider investor in 21st Century FOX. Facebook Enables Native 360 Photos.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Will iOS 14 Lessen AR Friction?

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VRScout

MAY 30, 2017

Remember, HTC is the Taiwanese-based hardware manufacturer and the HTC Vive Tech Corporation is a subsidiary that partners with American-based software company Valve for content via their huge Steam library. Air New Zealand is one airlines provider that is testing how the Microsoft Hololens can help improve in-flight customer service.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Image by Microsoft). The winners get free hardware and also cash prizes.

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XR for Business Podcast

OCTOBER 2, 2019

We have OEMs who want to integrate our software into their hardware. So Microsoft, as you know, we support ARKit- and ARCore-enabled devices. Microsoft launched their Azure Spatial Anchors, we could support Azure Spatial Anchors as well, and take their augmented reality to the next level. One that comes to mind would be retail.

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XR for Business Podcast

OCTOBER 2, 2019

We have OEMs who want to integrate our software into their hardware. So Microsoft, as you know, we support ARKit- and ARCore-enabled devices. Microsoft launched their Azure Spatial Anchors, we could support Azure Spatial Anchors as well, and take their augmented reality to the next level. One that comes to mind would be retail.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. We all know that this thought has not aged well, and that Microsoft has failed completely entering the phone market, with billions of loss because of that. They control all their ecosystem : software, hardware, chips.

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Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s take on immersive technologies will also test the future of XR hardware solutions and their roles in the broader XR community through rigorous use cases. This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. Apple is behind the ball here, with the advancements in spatial and mixed reality AI.

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ARVR

JANUARY 21, 2022

It is generally seen as being a bit of a different challenge than ARKit due to the fact that special attention should be paid to the wide variety of hardware that exists on devices running Android. This past year, Google introduced a few new features for ARCore such as recording and playback APIs. million by 2026.

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XR for Business Podcast

OCTOBER 2, 2019

We have OEMs who want to integrate our software into their hardware. So Microsoft, as you know, we support ARKit- and ARCore-enabled devices. Microsoft launched their Azure Spatial Anchors, we could support Azure Spatial Anchors as well, and take their augmented reality to the next level. One that comes to mind would be retail.

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ARVR

JANUARY 6, 2023

It has made significant contributions in various verticals such as entertainment, education, retail etc. Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. Microsoft Hololens is a key player in the MR market. It can run on AR/VR hardwares.

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The Ghost Howls

MAY 30, 2022

This time we don’t have more info about the hardware, but about the software. Somnium is already an investor in XTAL, and it is so strengthening its position as a leader both in the software and the hardware necessary to access virtual worlds. The “metaverse” was not a key topic inside “Microsoft Build”.

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AR Insider

OCTOBER 31, 2019

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes.

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The Ghost Howls

JANUARY 11, 2022

The expected retail price is $299, with the gloves coming in 3 sizes: Medium, Large, and Extra Large. Unlink VR hardware (Image by Unlink VR). Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses. Further references.

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XR for Business Podcast

AUGUST 7, 2019

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” A lot of companies focusing on it. A lot of companies picking up on it.

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XR for Business Podcast

AUGUST 7, 2019

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” A lot of companies focusing on it. A lot of companies picking up on it.

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The Ghost Howls

AUGUST 21, 2020

Since AR/VR Tips “showcases new mixed reality hardware and software that you can buy today”, he wanted to talk with you about some interesting pieces of AR hardware that you can use to enhance your performances in sport. HoloLens 2 AR glasses (Image by Microsoft). Solos retails for $499. What Are AR Glasses?

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XR for Business Podcast

AUGUST 7, 2019

As I'm thinking back to it now, this was actually on HTC VIVE -- first gen, which was only maybe 3, 4 years ago now -- and I was so impressed with the first generation of hardware that I was like, "well, this is ready for prime time." One of the things that was demoed there, there was a presentation from Microsoft about the new Hololens 2.

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UploadVR Between Realities podcast

JANUARY 14, 2017

I opened up retail computer stores after that, at the height of the internet boom in 1995. I ended up at Valve Software running their hardware department, putting the team together that created the HTC Vive. As hardware and software mature, awareness is driven by wonderful things like Pokemon Go. It’ll just happen automatically.

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