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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce

ARPost

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

Survey 421
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Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce

ARPost

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

Survey 195
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Virtual Reality in the Movie Industry

ARVR

Direct experience Viewers can experience a character’s direct experience through VR movies, which sets them apart from traditional film. Often, the audience interacts with virtual reality using a headset , such as Google Cardboard , to experience an entire virtual realm. Photo: Andreas Kind How has VR changed film?

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Is Virtual Reality The Next Big Break For B2B?

ARPost

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Product Demonstrators.

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What Will Advertisements Look Like in VR?

VRScout

This past week, Unity Technologies unveiled key components of its advertising strategy , notably including the “Virtual Room,” a customizable mini app for brands to create their own integrated experiences. Companies like ADVR are moving forward in full belief that they will. But that involves trust.”.

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The XR Week Peek (2022.05.09): Meta to release four VR headsets, NFT sales are going down, and more!

The Ghost Howls

Launching so many devices (smartwatches, VR glasses, AR glasses) in so small time may be confusing for users, so I’m not so sure that this will be the actual strategy by Meta. The money was collected to crowdfund its upcoming game “Otherside”. Google acquires Raxium. The first one is that something sounds a bit odd to me.