XR Today - Virtual Reality

FEBRUARY 17, 2023

In recent years, numerous leading brands have begun to build their own Metaverse strategies, designed to engage customers, support employees with immersive training and improve collaboration. In the sporting world, the metaverse space allows teams and athletes from every environment to connect with fans in a new, more engaging space.

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Upload VR

MAY 7, 2024

But the lack of tactility of visionOS's default input paradigm severely limits its usefulness for the creative and professional use cases iPad Pro is marketed for and Sony is hoping to target with its upcoming standalone headset. That Apple didn't tease this today doesn't mean it won't happen.

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VRWorld

DECEMBER 27, 2017

Sony last week announced that it will be showcasing its technologies as part of a brand campaign centered on singer-songwriter, Khalid. Named “Lost in Music,” the campaign will debut with a live event at the LA Hangar in January. A follow-on event will occur in New York in February, and at SXSW in March.

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VRScout

MAY 20, 2017

During the talk Gilligan revealed he teamed up with Sony and was currently developing a 30-45 minute interactive virtual reality experience based on the show. Gilligan took extra care in expressing how this will not be a game, but instead an experience of some sort.

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The Ghost Howls

MARCH 20, 2023

First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. This shows that Sony is pretty bullish about its device, and it is confident that it will be appreciated by a good share of its base market. So feel free to register, and enjoy GTC!

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Peter Graham

JANUARY 14, 2020

However, Sony Interactive Entertainment (SIE) was noticeably absent last year, leaving not only a big gap news wise but physically as well. “We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe.

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ARPost

MAY 27, 2020

EST with event founder Ori Inbar’s “It’s Time to Go Spatial” welcome address. SVP of Emerging Technology and Innovation Strategy Tony Driscoll, Sony SVP of VR Jake Zim, Paramount Futurist Ted Schilowitz, and Arcadium President Marcie Jastrow. Ori Inbar’s Welcome Address. AWE launched at 11 a.m.

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The Ghost Howls

SEPTEMBER 3, 2023

PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. I’m pretty sure that Sony is waiting the next few months to make some moves, there’s still the Black Friday and the Christmas Holiday that have to happen, but at the moment I do not see this device as disruptive to our ecosystem.

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The Ghost Howls

MAY 15, 2023

We are all curious to see how this strategy will pay off. The situation has now changed and the sales that will happen in the next weeks will tell us if that was the case, or it is just that this console is too expensive for taking off (and in this case, Sony should consider offering a discount). I’m speechless.

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VRScout

JUNE 17, 2019

While E3 2019 may officially be in the books, it appears as though Sony is only just getting started. Also launching tomorrow is Mini Mech Mayhem , an adorable, pint-sized strategy game from developer Futurlab in which teams of four work together to plan and execute different strategies on a tabletop battlefield.

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Road to VR

DECEMBER 5, 2017

The event takes place at the San Francisco Marriot Marquis this week on December 7th and 8th. Speakers from leading companies including Oculus, Intel, Ford, HTC, Paramount, Google, Epic Games, Walmart, Qualcomm and many more, will be present at the event. Keep your eyes on Road to VR for coverage from the event. Not attending?

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AllThingsVR

JUNE 21, 2016

History of Recent Events: the War on VR Exclusivity Following the week of E3, the VR community is enraged at the amount of exclusives entering into the ecosystem and fear that it will lead us down the same, bloody path as the console wars. You see Sony investing in their content the same way,” he said. So what is really going on?

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The Ghost Howls

JUNE 21, 2021

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Other relevant news.

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VRScout

JUNE 18, 2019

AIXR has announced the 2019 nominees for their third annual international VR Awards , an event dedicated to celebrating outstanding achievements in the VR industry. Sony London Studio – Blood & Truth. Happy Finish, H+K Strategies & Ford – Ford ‘WheelSwap’ VR. HP – Reverb VR Headset. Coatsink – Shadow Point.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world. The right technology can also improve wellbeing.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

Nathan Pettyjohn, Founder and CEO of the Immerse Growth Network and Founder and President of the VR/AR Association (VRARA) , discussed with XR Today the Immerse Global Summit 2022 Europe , an industry-leading event set to take place in Madeira Island, Portugal, which will allow tech firms to showcase their efforts to reach such a milestone.

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XR Today - Virtual Reality

OCTOBER 4, 2023

The company has worked with Disney, Warner Bros, Apple TV, Netflix, Wells Fargo, Sony Pictures, Walmart, and many others. We set out to honor the mission and spirit of AB+L’s live events while giving visitors an out-of-this-world experience that would be impossible to do in real life. Just dabbling in it won’t suffice.

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XR Today - Mixed Reality tag

MAY 9, 2023

Not only can the right tools help creatives, developers, and talent work more effectively together in distributed landscapes, but they also have the power to enhance the way we interact with movies, events, games, and television shows. Let’s take a closer look at how immersive filmmaking is transforming the entertainment industry.

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Road to VR

JULY 9, 2020

Sony Corporation announced today that it will invest $250 million in Epic Games, the company well known for its hit game Fortnite and the Unreal Engine game engine that powers it. It’s the “convergence of gaming, film, and music” part which speaks to where the long-term synergies between Sony and Epic lie.

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VRScout

NOVEMBER 1, 2017

Sony renews our faith in PSVR with a slew of new experiences coming soon. Sony’s PlayStation Media Showcase at Paris Games Week has officially come and gone leaving audiences thirsty for a bounty of newly-revealed games. Only one headset? Grab a friend and a PS4 controller and have them join the action in a head-to-head battle.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

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UploadVR Between Realities podcast

MARCH 19, 2017

GDC 2017 is starting to fade into the distance and the VR industry is settling down again once more before the next big week of events. We don’t have a lot of numbers for VR headset sales yet; Sony is the only one to provide official data of the three high-end headset makers. Intel’s Standalone VR Headsets Coming This Year.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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Tech Trends VR

APRIL 9, 2018

The research shows that nearly 70 percent of customers who own a dedicated VR headset such as an Oculus Rift, HTC Vive or Sony PlayStation VR have bought games for it, and more than half of smartphone VR owners bought games for their device. “There’s a growing array of exciting new content being developed.

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The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. Image by Sony). What a time to be alive! Even Apple uses modified ARM chips.

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UploadVR Between Realities podcast

DECEMBER 4, 2016

Later into the event, Sony and Chandana Ekanayake & Forrest Smith of Uber Entertainment revealed new information on their PS VR game Dino Frontier via a blog post. Dino Frontier looks like a fun settlement title inspired by real-time strategy games.

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Bernard Marr

OCTOBER 24, 2022

Multi-cloud is an increasingly popular strategy. This is a strategy known as taking a multi-cloud approach, and it offers a number of advantages, including improved flexibility and security. The AI and ML-powered cloud.

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The Ghost Howls

JULY 31, 2023

There will be events that will be held in both platforms together, and there will be portals to move from one platform to the other one. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. It is also going to launch its headset, soon.

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The Ghost Howls

JANUARY 27, 2020

Plus, if you are in Karlsruhe, I’ll be attending the LEARNTEC event and I’ll be there on Thursday morning… if you’re there, we can meet! That said, let’s have a look at this interesting week in AR and VR. If you’re interested in it, you can learn more by clicking this link (notice: the event will be in Italian).

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

Sony’s PlayStation VR (PSVR) and upcoming PSVR 2 are examples of such designs. Enhance training and development strategies. Entertainment and Events. Some devices also tether to PCs with high-end graphical processors for optimal functionality. This specific format can: Align teams across geographies using holograms.

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XR Today - Mixed Reality tag

APRIL 27, 2023

#SPLive23 pic.twitter.com/q6YNqV4oGg — Beyond Sports (@beyondsportsvr) April 25, 2023 The platform will also leverage solutions from Beyond Sports, which showcases real-time, synchronised tracking for live sporting events. Games will also synchronise NHL Blast events such as the 2023 Stanley Cup Finals.

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The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). And thanks to the new lenses, they should feature improved clarity and FOV.

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The Ghost Howls

MARCH 2, 2020

Regarding VR, this week we register the fact that two important events like Facebook F8 and GDC have been canceled. The Game Developers Conference , a big event where there have been in the past many announcements about VR, has been canceled after all the major brands withdrew from it , leaving the organizers with no choice.

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AIXR

APRIL 21, 2023

It was a far cry from the huge eSports events of today, with no prize money and little coverage. The first official eSports event was a Space Invaders Championship in 1980. Companies woke up to the potential, and Twin Galaxies joined forces with the Walter day organisation to hold a worldwide eSports event the same year.

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AIXR

APRIL 21, 2023

It was a far cry from the huge eSports events of today, with no prize money and little coverage. The first official eSports event was a Space Invaders Championship in 1980. Companies woke up to the potential, and Twin Galaxies joined forces with the Walter day organisation to hold a worldwide eSports event the same year.

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TechCrunch VR

JANUARY 25, 2023

With Emperia, brands can put on live events with hosts that walk them through a virtual space, or customize exhibits and displays with 3D models and images of real-world inventory. .” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR.

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