The Ghost Howls

MARCH 10, 2024

Recently there has been the drama about Unity changing its licensing, and I’m pretty sure that one of the reasons for this happening is that the revenues from Unity Ads decreased a lot because of the iOS privacy features, so the company had to increase the ones from other sources (i.e. licensing).

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Trends Technology AR Apple 363

The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. More info (Laval Virtual canceled) More info (XR Europe canceled) More info (E3 canceled) More info (Tribeca canceled). Unity’s HDRP is now VR-compatible. Unity High Definition Rendering Pipeline is now compatible with Virtual Reality projects.

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The Ghost Howls

SEPTEMBER 27, 2022

Pico 4 is going to launch initially only in selected countries in Europe and Asia , so Meta can keep its leadership in the US, but the situation may change fast, so it’s better for Meta to tease a Quest 3 pretty soon. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity.

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Magic Leap Unity Machine Learning Video 491

The Ghost Howls

JANUARY 15, 2024

I picked Unity as the game engine because it is one of the best ones out there, I’m good at using it, it has a great community that can support you in case of issues, and it is also the first engine to be compatible with XR headsets when they’re out: Apple itself talked about Unity during the announcement of the Vision Pro.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

As companies increasingly demand virtual reality (VR) training solutions, enterprises like Virtualware are creating them for Europe and the world’s largest enterprises. The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO.

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ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. See Also: New Extended Reality Study: Bright Future for Immersive Technology in Europe.

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Asia Hardware AR Technology 243

The Ghost Howls

MAY 30, 2022

Pico launches Neo 3 Link in Europe. More info (Pico Neo 3 Link now available in Europe) More info (Pico Neo 3 Link launched at Laval Virtual). More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). Horizon World is releasing in Europ… ah no. Other relevant news. Image by Pico).

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Magic Leap Virtual World Ukraine Augmented Reality 295

Tech Trends VR

AUGUST 7, 2018

Render engine OctaneRender was used to create the opening title sequence of HBO’s Westworld at lightning speeds, and is now being integrated with game engine Unity as its cinematic render engine. Alice Bonasio is a VR and Digital Transformation Consultant and Tech Trends’ Editor in Chief.

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Immersion Augmented Reality AR Trends 176

XR Today - Mixed Reality tag

JANUARY 26, 2023

Designed by the industry leaders at Pico Interactive, the Pico 4 Enterprise Edition was introduced at the Augmented World Expo (AWE) in Europe in 2022. The SDK also supports development with Unreal, Unity, and OpenXR and can be used offline. What is the Pico 4 Enterprise Edition?

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Immersion Tools Training Unreal 87

The Ghost Howls

FEBRUARY 12, 2019

We also have a small office and a couple of people overseas in Europe and America. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV. Although we use Unity in-house for development, we don’t require it specifically.

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Augmented Reality Japan AR Magic Leap 275

The Ghost Howls

JUNE 24, 2021

Vive Wave SDK is perfectly integrated with the Unity XR Plugin Management System. As I already told you in a previous post , Wave SDK is not compatible with Unity XR and Unity Interaction Toolkit , so if you have made your application using these cross-platform plugins, porting to Focus 3 is little work. Final considerations.

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The Ghost Howls

JANUARY 22, 2021

For the rest, I foresee the launch of some new Nreal Light clones and the actual distribution of these headsets on the market: Nreal has never truly arrived in Europe and the US, and the launch is expected around this spring. There are vaiours solutions to also export Unity XR projects to the web (Image by Mozilla).

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Augmented Reality Magic Leap AR Apple 474

Digitalnauts

MARCH 23, 2022

We met a lot of new companies from all over the globe, UK, Europe, Asia and the US, that we think might link to new projects in the near future. “ “ There were also a few fully immersive exhibitions powered by amazing tech (Spatial, Unity, MeowWolf, Dell, DC, Porsche…), which was great to see.

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). XR Europe will be awesome! This is one of the weirdest rag-doll experiments in Unity. iPhone 12 may feature a special connection for AR glasses. Learn more. Some XR fun.

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The Ghost Howls

MARCH 14, 2020

Scrum’s strategies, like having a standup every morning help a lot in being coordinated. This year I had been invited to top-tier events like MWC, GDC, XR Europe and I was overly happy going there. Your conferences won’t happen. I would have loved going to GDC this year… unluckily it has been canceled.

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Italy AR Virtual Reality China 280

UploadVR Between Realities podcast

MARCH 17, 2017

Charles III of Spain and the antiquity tells the story of how Charles III funded the excavations that discovered the ancient cities of Herculaneum and Pompeii, spreading the knowledge acquired throughout Europe and America. Command an army and launch catapults at your enemies in this turn-based strategy game. Price: $9.99. What’s that?

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HTC Gaming Strategy Spain 125

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

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Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

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Technology Guinea 360 Video Tools 78

The Ghost Howls

OCTOBER 2, 2018

To me the situation seems similar to the one of the store: Vive Wave is an interesting project, because it plans to become the SteamVR of standalone headsets (at least all the Chinese ones), but it is still unripe (at the time of writing, it doesn’t even appear in the list of Unity VR SDKs). Half a point for Oculus.

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Oculus China HTC Controllers 260

XROM

JULY 18, 2021

Has been at the forefront when it comes to XR, earlier he was VP, Platform Strategy & Dev Community at #HTC and is currently working at Facebook Reality labs. As a customer-focused product strategist, he oversees platform strategies that unify the product category for emerging technologies. 16- Vinay Narayan. 17- Helen Situ.

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Augmented Reality Virtual Reality India Asia 52

The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. We went to Europe and found some amazing locations for the movie. That movie has an interesting combination of 3D, 2.5D and 2D mixed together.

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Magic Leap Virtual Reality Immersion AR 305

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

Technology 60

Technology Guinea 360 Video Tools 60

XR for Business Podcast

MARCH 17, 2020

They just try to create their own businesses based on their maybe previous experiences, their previous business strategies. Of course Unity, Unreal, and these engines is already important to make you enabled, which we strongly recommend if you already have a commitment for VR/AR. So you can select one of them.

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XR for Business Podcast

MARCH 17, 2020

They just try to create their own businesses based on their maybe previous experiences, their previous business strategies. Of course Unity, Unreal, and these engines is already important to make you enabled, which we strongly recommend if you already have a commitment for VR/AR. So you can select one of them.

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AR Industry Training Course 78

XR for Business Podcast

MARCH 17, 2020

They just try to create their own businesses based on their maybe previous experiences, their previous business strategies. Of course Unity, Unreal, and these engines is already important to make you enabled, which we strongly recommend if you already have a commitment for VR/AR. So you can select one of them.

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AR Industry Training Government 60

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4. Vive Trackers 2.0

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AR Magic Leap Oculus Virtual Reality 160

The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. The report also highlights that one of the regions where VR may grow more in 2019–2023 is Western Europe. I really hope so….

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Gaming Czech Republic Microsoft AR 40

XR for Business Podcast

JANUARY 20, 2020

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same. It stands for effortless. Affordable.

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AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same. It stands for effortless. Affordable.

AR 78

AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

So you don't know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same. It stands for effortless. So that's the first one.

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AR Machine Learning Government Virtual Reality 60

The Ghost Howls

SEPTEMBER 24, 2019

Then what I do is I turn Unity off, I can turn the game off and I let them sit there for a second, they’re like “this is great, it’s great” but by the way the game isn’t actually running right now… that’s just the last image that went up to the headset …and people’s minds that know this technology explode.

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AR Augmented Reality Magic Leap Gaming 325

XR for Business Podcast

OCTOBER 2, 2019

He did not stay in research for long, because he founded a startup and then raised $200,000 and it fails — we’ll get into that — but he worked at a company called Innogy, the largest energy utility company in Europe. We still are launching our Unity SDK, which is, again, a challenge. But also there are challenges.

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AR Augmented Reality Technology Google 78

XR for Business Podcast

OCTOBER 2, 2019

He did not stay in research for long, because he founded a startup and then raised $200,000 and it fails — we’ll get into that — but he worked at a company called Innogy, the largest energy utility company in Europe. We still are launching our Unity SDK, which is, again, a challenge. But also there are challenges.

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AR Augmented Reality Technology Google 78

XR for Business Podcast

OCTOBER 2, 2019

He did not stay in research for long, because he founded a startup and then raised $200,000 and it fails -- we'll get into that -- but he worked at a company called Innogy, the largest energy utility company in Europe. We still are launching our Unity SDK, which is, again, a challenge. And so that's how in 2017, Visualix was born.

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AR Augmented Reality Technology Google 60

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. I’ll mention a bunch more: Apple, Google, Amazon, Facebook, Qualcomm, Intel, Unity — you’re looking at these massive companies now, and they’re all betting big on VR and AR.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. I’ll mention a bunch more: Apple, Google, Amazon, Facebook, Qualcomm, Intel, Unity — you’re looking at these massive companies now, and they’re all betting big on VR and AR.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

SEPTEMBER 25, 2019

Might think about things like GDPR we have in Europe, which you do not have. Dirk: That’s like the Apple strategy, right? Oh, I need 10 people with Unity skills. And even then, you probably do it in a few countries or with a few users before you do that globally. And the same in the States or in Asia. Dirk: Exactly.

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