The XR Week Peek (2021.12.21): Google is building an AR OS, Nike acquires RTFKT, and more!
The Ghost Howls
DECEMBER 21, 2021
If a brand like Nike buys a startup like RTFKT that is still mostly unknown to the average consumer, is because it wants to exploit its expertise to enter the virtual fashion field , creating digital goods to sell in games, virtual worlds, and social augmented reality spaces (e.g. These are good signs about its ecosystem.
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