ARPost

AUGUST 16, 2022

An image viewed through the camera with adjustable transparency that you trace on paper. There is free content in categories for making greeting cards and “sticky note” sketches – but remember, the app doesn’t actually care what shape or size paper you use so that “sticky notes-sized sketch” can be pretty big. Meet Cupixel.

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ARPost

DECEMBER 13, 2021

That includes Snapchat lens creators as well as those who create experiences for other apps and websites using Snap’s camera API, camera kit. Despite the growing focus on AR, Murphy stayed on brand, emphasizing that Snap is a “camera company” – one of the few big names in tech not pushing buzzwords. Originality.

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AR Insider

MARCH 17, 2021

But what we’re talking about here is pointing your smartphone camera at an item to contextualize what it is, or where you can buy it. if so, a clear candidate for “camera commerce” is increasingly becoming evident: Pinterest. It’s also naturally monetizable and Google is highly motivated to make it happen. Fertile Ground.

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AR Insider

JULY 8, 2021

Specifically, revenue continues to gain momentum in mobile AR categories like advertising, commerce, and enterprise productivity. These “picks & shovels” will be critical components of AR shopping or what we call camera commerce. Camera Commerce: AR Monetization Materializes. Enterprise Spending.

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AR Insider

JANUARY 27, 2020

Most AR ads are front-facing camera activations to try on fashion items. As Snap’s Carolina Arguelles asserts , people like to see their own faces, which is why cosmetics and sunglasses are leading AR ad categories so far. This means several more product categories that AR advertising can grow into. billion by 2023.

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ARPost

MAY 21, 2021

In addition to recognizing over 500 categories of objects, Snap gives lens creators the ability to import their own custom machine learning models. The scan feature that recommends lenses, audio, and other features to users based on their environment as viewed through the Snap camera, is moving to the camera’s main screen.

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ARPost

NOVEMBER 15, 2021

Presented by Epic Games Head of Brands and Advertising, Raffaella Camera, Best Campaign Auggie Award went to Countdown Super Insects by Zappar. This is the second Auggie Award of the evening for Hand Physics Lab, following the win in the category of Best Game or Toy. A camera showed the audience on screen, then changed to a QR code.

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Tools AR Healthcare Unity 451

VRScout

JANUARY 29, 2020

At the moment, Pinterest’s Try On AR feature is only available as a way to explore different shades of lipstick from companies such as Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay from L’Oréal, but will soon open up the feature to other categories. Image Credit: Pinterest, Inc.

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AR Trends Tools Technology 395

Road to VR

JANUARY 5, 2022

On-board cameras. Unless another headset beats Sony to the punch, PSVR 2 will be the first in its category to adopt the technology. The new headset is ditching the PS camera (which was previously used to track the headset and controllers) in favor of inside-out tracking via cameras mounted on the headset itself.

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ARVR

JANUARY 6, 2023

Elsewhere — and for similar reasons — we see a separate trend: AR shopping, also known as “camera commerce.” Panning back, these two trends — shoppability and camera commerce — are on a collision course. That evolution is important because it expands the use cases and product categories. In that way, AR fits its DNA.

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AR Insider

AUGUST 19, 2021

But despite that early lead and camera-forward ethos. Though advertising is a famously recession-prone category, AR ads could ultimately benefit as downturns cause advertisers to redeploy budget to emerging and performant formats. ARtillery projects Facebook to catch up to and surpass Snap in AR ad revenue by 2025.

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Road to VR

FEBRUARY 14, 2024

” To illustrate, he reveals the video (embedded below) was captured using Quest 3’s passthrough cameras, which Zuckerberg compares to the high-resolution mixed reality passthrough and “big screens, just like Vision Pro.” “Quest [3], I think, is just a lot more comfortable. “Now, look.

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Upload VR

JUNE 13, 2023

Apple touted capturing spatial photos and videos as a selling point for Vision Pro , but in a WWDC23 developer talk , an Apple engineer confirmed third party developers don't get access to camera feeds, citing privacy concerns. So what happens if you try to run an iPad app that leverages device cameras?

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ARVR

JUNE 21, 2022

Personality NFT | Get my Personality NFT Feedback Loop One of AR’s biggest revenue categories is marketing. These are experiences that allow consumers to activate their smartphone cameras to overlay branded animations on the real world. It joins our report excerpt series, with the latest below. apps, product packaging, etc.).

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ARVR

MARCH 23, 2022

To define those modalities, 3D involves zooming and spinning a given product on your desktop, while AR activates the camera to do the same in your physical space?—?ideal Future-Proofing Play Backing up, AR shopping or “ camera commerce ” isn’t a silver bullet, but it is aligned with products that can benefit from IRL perspective.

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AR Insider

JUNE 4, 2021

Camera-Company Mix. These are less about Lenses and pure AR, but are a key part of the “camera company” mix. These include Camera Kit, Sticker Kit and Snap Map. In other words, Snap Maps’ new Layers feature will highlight categories of local activity, such as events and food infatuations.

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Road to VR

NOVEMBER 27, 2023

While unconfirmed as a related device, only a short month later Samsung filed for the US trademark ‘Samsung Galaxy Glasses’ In its description, the US filing is said to cover the same categories as the UK trademark.

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ARPost

JANUARY 9, 2023

Four tracking cameras, a 16 MP RGB camera, a depth sensor, a G-sensor, a gyroscope, and a proximity sensor enable all of the industry standard VR abilities including inside-out tracking. The headset offers 1920×1920 pixels per eye with a 110-degree field of view and a 90 Hz refresh rate run by a Qualcomm Snapdragon XR2 processor.

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Hardware Industry Controllers Technology 375

Road to VR

SEPTEMBER 9, 2021

Stories appear to fit in the same category as the first three generations of Snap’s Spectacles , but also include integrated audio like Bose Frames, making them a little less smart than we had initially hoped—but a lot smarter than most. Video camera: Minimum 1,184 x 1,184px@30fps. Image courtesy Ray-Ban, Facebook. WIFI 802.11

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XR Today - Virtual Reality

JANUARY 20, 2023

The Meta Quest and Quest Pro models contain outward-facing tracking cameras and software replicating user gestures in an immersive environment. Do you love the infinite scale of the internet, with powerful filters and categories? Meta Debuts Hand-Tracking v2.1 This Thursday, Meta released hand-tracking v2.1

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ARVR

AUGUST 10, 2022

What is Extended Reality Extended Reality (abbreviated as XR) is the category for all technologies that use computer graphics to enhance the real world around you, or enable you to enter and interact with a fully simulated digital world. The category of XR technologies can be summarised as Augmented Reality, Mixed Reality and Virtual Reality.

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VRScout

DECEMBER 11, 2018

The Vuze XR Dual Camera from HumanEyes Technology shipped out to its first customers in late November. Jim Malcolm, the General Manager for North America at HumanEyes , was previously involved with both the launching of one of the world’s first digital cameras as well as one of the first 360-degree cameras on the market.

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AR Insider

AUGUST 31, 2021

This takes many forms including camera commerce and collaboration. Third Category. But there’s a third category we’re monitoring that’s somewhere between the two: B2B2C. hough we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise.

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Road to VR

JUNE 1, 2022

Though the price is lower at $1,900, it still puts the headset well into the ‘ultra-enthusiast’ category, positioning it as a direct competitor to Varjo’s Aero headset. On-board cameras. Here’s a full breakdown of the Pimax Crystal specs: Pimax Reality Crystal Specs. IPD Adjustment Range. Connectors.

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AR Insider

JUNE 24, 2021

The former is a big “try-before-you-buy” category while the latter is all about making sure big items fit in your home before buying. For example, in interior design projects, consumers can point their camera at a wall to then superimpose a variety of styles and textures. Camera Commerce: AR Monetization Materializes.

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Road to VR

FEBRUARY 3, 2020

Lynx is a new player in the XR category; the small startup today revealed its first headset, the enterprise-focused Lynx R-1. Taking advantage of XR2’s support for many cameras, Lynx has equipped with the R-1 with six cameras: two B&W positional tracking (B&W), two for pass-through AR (RGB), and two for eye-tracking (IR).

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ARPost

JULY 2, 2021

At that time, the platform was built around the world’s first 360-degree camera and produced the world’s largest VR event in history up to that point, according to Copley. OZO still exists, primarily as an audio solution, without its camera. Copley took the camera and moved through the office, demonstrating video stabilization.

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AR Insider

JANUARY 31, 2020

Working with CPG-brand Kellogg’s on in-store merchandizing simulations, it was able to optimize product placement and boost revenue, according to Accenture’s Rafaella Camera at AWE (video below). Like Camera, Qualcomm’s Patrick Costello underscored the role of eye-tracking in the study. It’s slow and expensive.

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Eye Tracking Retail Simulation Survey 286

AR Insider

MARCH 15, 2021

This is what we call “camera commerce” and it continues to be validated in case studies and figures we track from eCommerce leaders like Shopify. Specifically in cosmetics — a product category where the technology has found fertile soil — 43 percent of mobile shoppers now expect it according to Google’s report.

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ARPost

APRIL 7, 2023

Just activate your phone’s camera and launch 8th Wall ‘s web-based AR platform from your phone’s browser to watch the images come alive. While celebrating its 70th anniversary, Denny’s partnered with QReal to produce AR menus where food items seem to leap off its pages.

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AR Insider

APRIL 20, 2020

We can now put Snapchat in that category. Similarly, the Snap Camera desktop tool has seen a 10x surge in downloads in March, as people are using larger at-home screens for video chats. For those unfamiliar, the Snap Camera tool for desktop applies AR lenses to Snap’s lesser-known web conferencing-like function.

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AR Insider

AUGUST 31, 2021

This takes many forms including camera commerce and collaboration. Third Category. But there’s a third category we’re monitoring that’s somewhere between the two: B2B2C. hough we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise.

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ARPost

FEBRUARY 13, 2021

You first take a picture, then hold your phone’s camera over your laptop or PC to paste the object into Photoshop. You can use your phone’s camera to take the picture of the products you intend to buy and feed it into the system. The app uses augmented reality to guide you through the store with your phone’s camera.

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AR Insider

FEBRUARY 19, 2021

This moving target is the case for all kinds of immersive experiences but it’s most evident in gaming, given the category’s early popularity (especially in VR). The game parlays lovable IP into a narrative-driven game that’s part Job Simulator , part adventure game, and part category unto itself.

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AR Insider

JULY 5, 2021

Beyond the utilitarian benefits that make this use case primed for potential AR killer app status, it’s in a category that we’re generally bullish on: B2B2C. Like in camera commerce and other AR enablement , tech providers equip businesses to deliver AR to their customers. Is AR Evolving from Novelty to Utility?

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Road to VR

FEBRUARY 23, 2021

Dual monochrome cameras for 6DOF tracking (1,280 × 800, 150 degree FOV). RGB camera for photo/video (8MP, 120 degree FOV). For the AR smart viewer reference design, Qualcomm is offering the following specs: Snapdragon XR1 processor (additionally tethered to a host device). Micro OLED display from BOE (1,920 × 1,080 @ 90Hz).

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AR Insider

OCTOBER 2, 2020

Creating Through the Camera: Building an Augmented Reality Future. Sophia Dominguez , Head of Camera Platform Partnerships, Snap (moderator). That principle amplifies when moving from front-facing camera activations (such as selfie lenses) to rear-facing AR. Camera Marketing. Alie Jackson , Official Lens Creator.

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