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What’s Behind Google’s Latest AR Shopping Play?

AR Insider

Google's new Beauty ads embolden its ongoing AR ad ambitions in a fitting category: cosmetics. What's behind this move, and the search giant's broader play to future proof its core business with immersive marketing? This post appeared first on AR Insider.

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$100K Cash Prize Awaits Climate Change-Conscious XR Creators

ARPost

XR Prize Challenge Categories. Entries should portray XR’s role in society in one of these four categories: 1. EDUCATE – Educating About Solutions to Climate Change – This category focuses on how to use XR’s storytelling power to empower solution providers and climatologists. “As

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The Oculus Quest 2 Is One Of Oprah’s Favorite Things 2021

VRScout

On the website OprahDaily.com , you can find a full breakdown of Oprah’s favorite gifts separated into categories such as Beauty, Cozy, Food, Home, and Kitchen just to name a few. There’s also a category called Tech Gifts which features a handful of gadgets and devices of various makes and models.

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First-Ever Snapchat Lens Awards Recognizes Top AR Lenses

VRScout

Categories included fashion and beauty, environment and social good, gaming, utility, and more. . Best in Fashion & Beauty — OG MetaJacket (RTFKT STUDIOS). Below are the nine standout AR experiences and their creators recognized at the third annual Lens Fest (as provided by Snap): .

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Become A Champion Of Biodiversity In This Interstellar VR Quest

VRScout

An evil interstellar entity called the Architects of Entropy have been traveling from galaxy to galaxy and stealing the beauty and diversity of biological life from every planet they pass, transforming them into cold geometric prisons; and our galaxy is next. Battle an interstellar enemy to free galaxies from a geometric prison.

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Back To The Moon Is The First Google Doodle Available In All Realities

VRScout

In addition to being the first ever Doodle to take the form of a 360-degree film, the project was also nominated for an Emmy in the Outstanding Original Interactive Program category. Back to the Moon is a beautifully animated experience that pushes the boundaries of AR storytelling.

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The 2022 Auggie Awards

ARPost

There are 15 main Auggie categories that go through public nomination and voting. Voting narrows each category down to five finalists, with the winner from the finalists being selected by a panel of judges. Zappar won this category for the ZapWorks WebAR platform. The finalists in this category are just mind-blowing.”.