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Sony Pictures & Snapchat Serve Up Creepy Augmented Reality Lens to Promote 'Brightburn' Movie

Next Reality AR

The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales. Available via Snapcode, the augmented reality experience uses the front-facing camera on your smartphone.

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8th Wall Spins Up New 'Spider-Man: Into the Spider-Verse' Augmented Reality Experience for Blu-Ray, DVD Release

Next Reality AR

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion. Like the first version, the new AR promotion runs on the web-based AR toolkit from 8th Wall, which enabled Ignite to bring Spider-man into the real world and give users the.

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Spatial Beats: Apple, Sony & Fresh AR Funding

AR Insider

Let’s dive in… The Tribeca Film Festival’s always impressive immersive offering is back in hybrid form. location, but the majority of the Immersive offerings are in the PC VR platform Museum of Other Realities, which has hosted Cannes Interactive and other festivals during the pandemic. W elcome back to Spatial Beats.

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Michael Jackson’s ‘Scream’ Features an All-New Track—and Augmented Reality

VRScout

Not only will it include macabre hit songs like “ Thriller,” “Somebody’s Watching Me,” “Ghosts,” and “Torture” — the collection will also come with a first-ever, Shazam-powered augmented reality experience. Scream is available now on CD as well as all digital streaming sites.

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Sony Establishes Virtual Production Collaboration Centre

XR Today - Augmented Reality tag

Virtual Production (VP) technologies are a rising solution for film production professionals. VP solutions look to replace or enhance pre-existing film production operations such as green screens and in-vehicle backdrops. Moreover, Sony has a DMPC in Los Angeles to provide VP knowledge in the US.

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Sony Announces ‘Smurfs’ Mixed Reality HoloLens Game

VRScout

The latest Smurfs film gets it’s own mixed reality children’s game for Microsoft’s HoloLens. Sony’s latest edition to the Smurf reboot anthology, Smurfs: The Lost Village hits theaters today once again bringing the iconic 80’s characters back from the dead much to the delight of children and nostalgic adults everywhere.

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BSC 2023: Sony Exec on Virtual Production Tools

XR Today - Mixed Reality tag

The event hosted various camera, lighting, and film production solution providers showcasing the latest audio/visual capture equipment. Extended reality (XR) technology is reaching numerous verticals, from healthcare to education. Virtual production solutions are emerging as a new tool for film, media, and broadcast markets.

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