Next Reality AR

MARCH 26, 2019

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.

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VRScout

APRIL 4, 2023

Sony announced a new addition to its growing lineup of Spatial Reality Displays. Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset.

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UploadVR Between Realities podcast

MARCH 13, 2017

This guest post is contributed by the creators behind a new augmented reality toolkit that brings AR to the Web on mobile phones. The possibilities of augmented reality are countless and we haven’t even scratched the surface yet. is a solution for efficiently doing augmented reality on the web, available on github.

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VRScout

OCTOBER 2, 2017

Not only will it include macabre hit songs like “ Thriller,” “Somebody’s Watching Me,” “Ghosts,” and “Torture” — the collection will also come with a first-ever, Shazam-powered augmented reality experience. Scream is available now on CD as well as all digital streaming sites.

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ARVR

OCTOBER 3, 2020

It has been a year since ESPN’s President Jimmy Pitaro announced in an interview with the Wall Street Journal: “We’ve been leaders in the virtual reality [VR] and augmented reality [AR] space for a long time now… we do not believe that AR and VR is a fad. Augmented reality for maintenance and repair 4.

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XR Today - Augmented Reality tag

JUNE 21, 2022

During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. Additionally, last month LG ordered numerous XR components to develop displays in a bid to create a supply deal with Apple, replacing current display providers Sony.

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The Ghost Howls

JUNE 6, 2022

Image by Sony Interactive Entertainment). Furthermore, when the remastered version of Resident Evil 4 has been announced, Sony stated that some VR-related content will be released for it (but it is not clear what). Thank you for your understanding and support! Top news of the week. PlayStation announces four games for PSVR 2.

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XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

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AR Insider

OCTOBER 30, 2020

Even though most trick-or-treaters are staying home this year, there’s still lots of spooky fun to be had in augmented reality. Ferrara collaborated with Sony Pictures’ Ghostbusters to create a fun WebAR experience that lets families hunt for ghosts (and candy!) Nextdoor’s Treat Map. Ferrara + Ghostbusters’ Haunted Candy Hunt.

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XR Today - Augmented Reality tag

MAY 22, 2023

Sony’s VP Tools Sony’s Crystal LED display technology and Venice camera capture technology create a unified RT3D backdrop solution which projects immersive and reactive visuals with the firm’s high brightness, wide colour gamut, and high contrast ratio promise.

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The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Header image by Sony Interactive Entertainment). Top news of the week.

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VRScout

OCTOBER 8, 2019

Work together with friends to rid Ginza Sony Park of a ghostly threat. Beginning this weekend in Tokyo, Japan, Ginza Sony Park will be hosting Ghostbusters In The Park , a massive live event celebrating the historic 35th anniversary of Ghostbusters. Image Credit: Sony. Image Credit: Sony. “Be Feature Image Credit: Sony.

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The Ghost Howls

JULY 13, 2020

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

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Road to VR

OCTOBER 14, 2019

Ginza Sony Park, the Japanese tech giant’s Tokyo-based hub for Sony brand promotion, is now playing host to a new Ghostbusters -themed multiplayer experience using a newly revealed Sony AR headset prototype. And yes, they’re shooting proton energy from their hands. Otherwise you can sign up here (Japanese).

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VRScout

APRIL 7, 2017

“Smurfs: The Lost Village takes moviegoers into the world of the Smurfs, and the HoloLens allows us to go one better: to bring our world and the Smurfs’ world together in a mixed-reality setting,” said Elias Plishner, EVP of Digital Marketing at Sony Picture Entertainment. “It’s

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AffinityVr

SEPTEMBER 30, 2021

The post PS5 VR Headset fails to make an appearance at the Sony PlayStation Showcase appeared first on Virtual Reality Augmented Reality Technology Latest News. However, tech and gaming enthusiasts that had their hearts set on the release of the PS5 VR (official name [.].

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AffinityVr

SEPTEMBER 30, 2021

The post PS5 VR Headset fails to make an appearance at the Sony PlayStation Showcase appeared first on Virtual Reality Augmented Reality Technology Latest News. However, tech and gaming enthusiasts that had their hearts set on the release of the PS5 VR (official name [.].

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The Ghost Howls

NOVEMBER 7, 2022

(Image by Sony Interactive Entertainment). Sony announces price and release date for PSVR 2. Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. HoloKit X is a plastic augmented reality cardboard. Header image by Sony Interactive Entertainment).

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ARPost

JULY 13, 2020

Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. As proven by various companies, augmented reality is an excellent medium for displaying instructions, offering expert support, and reinforcing safety rules. And for good reason.

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VRScout

DECEMBER 9, 2016

Some of the biggest names in the business are teaming up to secure the future of virtual reality. Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand.

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ARPost

DECEMBER 26, 2019

The British rock band Pink Floyd was experimenting with visuals for decades before “augmented reality” was in the common parlance. Earlier this month, Sony Music Entertainment released a comprehensive 18-disk box set titled The Later Years. To increase anticipation, Sony teamed up with Draw & Code , a British XR studio.

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UploadVR Between Realities podcast

JANUARY 19, 2017

DigiLens raised an additional $22 million in a Series B investment round from Sony, Foxconn, Continental and Panasonic, along with venture investors including Alsop Louie Partners, Bold Capital, Nautilus Venture Partners and Dolby Family Ventures. Sony showed Tom Hanks wearing AR glasses at CES five years ago.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

Broadcast firms use augmented reality (AR) visualisations as an already popular form of branded-media delivery. Sony Volume Stages and Virtual Production Tools Sony is attempting to get ahead in the virtual production marketplace. Introducing Sony’s XR Film Production Ecosystem.

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Next Reality AR

DECEMBER 20, 2019

What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?

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VRScout

JUNE 9, 2021

This past April, Apple CEO Tim Cook stated that augmented reality (AR) technology is “ critically important ” for the future of the company. Tech analyst Ming-Chi Kuo claims that the upcoming headset will launch in Q2 of next year and will feature 15 onboard cameras.

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ARPost

JUNE 23, 2020

You’ve probably heard of augmented reality try-on experiences. Augmented reality try-on experiences are working on solving this problem. Users can experience the typical augmented reality try-on. They’ve worked with giants including Channel, Timberland, Sony, Amazon, and Panera Bread. Meet Bollé.

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UploadVR Between Realities podcast

MAY 11, 2017

This week its former Studio Director has joined one of Sony’s PlayStation VR (PSVR) teams. Stuart Whyte has signed up to Sony’s London Studio, GamesIndustry.biz reports. Previously the company had worked on early augmented reality games like EyePet and Wonderbook for previous PlayStation consoles.

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ARPost

JULY 30, 2020

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. How Augmented Reality Works. See Also: What Is the Difference between Virtual Reality and Augmented Reality?

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UploadVR Between Realities podcast

FEBRUARY 2, 2017

In these early months of 2017 just about every major tech company has some sort of virtual or augmented reality product either on store shelves or coming in the future. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be.

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VRScout

NOVEMBER 30, 2018

Naturally, Sony has engaged in an all-out media blitz in advance of the much anticipated release. Augmented reality allows consumers to dive deeper into the worlds of their favorite products and characters.” “Spider-Man is in our DNA.

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Peter Graham

OCTOBER 14, 2019

Recently a Sony patent appeared indicating plans for upgrades to PlayStation VR, adding features like inside-out tracking and wireless capabilities. Of course, what’s a Sony patent without a hint of PlayStation somewhere in there. For further updates on Sony’s AR and VR plans, keep reading VRFocus.

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ARPost

DECEMBER 17, 2019

To create it, Sony Pictures partnered with several companies, such as Amazon, Trigger, Snapchat, Candy Crush Saga and TikTok. The experience, www.exploreJumanji.com , is built by the mixed reality agency Trigger , and powered by AWS and 8th Wall. Blurring the Lines between Reality and Movie Fiction on Various Channels.

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XR Today - Virtual Reality

FEBRUARY 17, 2023

Sony Japanese electronic leaders Sony purchased the Beyond Sports brand in 2022, to assist in taking their sports gaming experiences to the next level. EE British telecom provider EE launched a 5G store at the London Wembley Stadium in 2022, allowing fans to pilot a new AR (Augmented Reality) experience in the metaverse.

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VRScout

MARCH 4, 2019

That action unlocks the next part of the game, and brings the story to life using augmented reality visuals. ” Augmented reality playgrounds / Image Credit: Biba. “In Augmented reality allowed Biba to make those experiences accessible to anyone with a smart device.

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Next Reality AR

JANUARY 4, 2019

Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career Available for $7.99 The app is collaboration between the David Bowie Archive and Sony Music Entertainment (Japan) Inc.,

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ARVR

FEBRUARY 11, 2021

© Sony Virtual reality (VR) performances are quickly becoming the norm for live events, music concerts, and festivals (despite some unfortunate news coming from Wave earlier this week regarding their VR app). While she stood in a studio in her virtual reality suit, Beer gave her fans the appearance of a live concert.

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VRScout

NOVEMBER 9, 2021

With the launch of our Reality Engine, developers can for the first time build a WebAR experience that’s instantly compatible across the most popular mobile, desktop, and head-worn devices.”. Click here to learn more about 8th Wall and their Reality Engine. New users can sign up for a 14-day free trial of the 8th Wall platform.

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