The Ghost Howls

APRIL 3, 2023

You are in the right place… Top news of the week (Image by Apple) Apple may launch its headset on June, 5th Apple has finally announced the date of its upcoming WWDC event: it will be held on June 5–9. Everything seems ready for the great moment. I think no one was expecting that number for real.

Apple 289

Apple Sony Haptic Ukraine 289

The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)

Apple 303

Apple Poland Eye Tracking Ukraine 303

UploadVR Between Realities podcast

MARCH 13, 2017

This guest post is contributed by the creators behind a new augmented reality toolkit that brings AR to the Web on mobile phones. The possibilities of augmented reality are countless and we haven’t even scratched the surface yet. is a solution for efficiently doing augmented reality on the web, available on github.

Augmented Reality 238

Augmented Reality AR Sony Education 238

The Ghost Howls

DECEMBER 5, 2022

Apple headset may have been delayed again. A new week, a new set of rumors about the upcoming Apple Reality One, the most awaited headset in the history of XR. This week we got to know that Apple has just rebranded the operating system of the upcoming device from RealityOS (or rOS) to xrOS. Image by Sony).

Apple 330

Apple Machine Learning Sony Ukraine 330

XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

Sony 91

Sony Machine Learning Training Construction 91

The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

Apple 298

Apple Magic Leap Machine Learning Samsung 298

The Ghost Howls

JULY 13, 2020

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

Sony 399

Sony Magic Leap Gaming Unreal 399

The Ghost Howls

NOVEMBER 7, 2022

(Image by Sony Interactive Entertainment). Sony announces price and release date for PSVR 2. Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. Apple AR glasses may have been pushed back to 2025–26. HoloKit X is a plastic augmented reality cardboard.

Machine Learning 467

Machine Learning Sony Augmented Reality Microsoft 467

The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Header image by Sony Interactive Entertainment). Top news of the week.

Sony 410

Sony Controllers AR Haptic 410

UploadVR Between Realities podcast

FEBRUARY 2, 2017

In these early months of 2017 just about every major tech company has some sort of virtual or augmented reality product either on store shelves or coming in the future. Apple is a tough nut to crack when it comes to future projects. Tagged with: apple , ar , industry news , patent. Every company except one.

Wearables 100

Wearables Augmented Reality Apple AR 100

XR Today - Augmented Reality tag

FEBRUARY 23, 2023

Apple Inc has reached out to Chinese manufacturing firm Luxshare to develop its upcoming augmented reality (AR) smart glasses, Nikkei Asia reported on Thursday. It also indicates a major achievement for Chinese suppliers as Apple previously supported Taiwanese firms. Luxshare is rising in the ranks of Chinese industry.

Apple 94

Apple AR Asia Taiwan 94

Road to VR

JUNE 27, 2017

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

Eye Tracking 256

Eye Tracking Apple AR Head Mounted Display 256

The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

Apple 269

Apple Ukraine Samsung Data 269

ARPost

JULY 13, 2020

Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. As proven by various companies, augmented reality is an excellent medium for displaying instructions, offering expert support, and reinforcing safety rules. And for good reason.

Trends 396

Trends AR Augmented Reality Magic Leap 396

XR Today - Augmented Reality tag

SEPTEMBER 11, 2023

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. With the proposed smart glasses, Apple fans may tether the devices to their iPhones similarly to others like its Watch and AirPods wearables.

Apple 78

Apple AR Head Mounted Display United States 78

XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

Apple 96

Apple Head Mounted Display Motion Capture AR 96

Road to VR

FEBRUARY 13, 2017

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Having hired top VR/AR researcher Doug Bowman a year ago, many suspect it’s only a matter of time before Apple shows their AR/VR hand. Apple CEO Tim Cook | Photo courtesy Apple.

AR 221

AR Apple Augmented Reality Virtual Reality 221

The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. Anton Hand told me on X that “it’s already a dead platform”.

Apple 344

Apple Microsoft China Ukraine 344

GizModo VR

MARCH 7, 2021

While the rumblings over Apple’s planned venture into augmented reality, virtual reality and mixed reality have been getting louder recently , we now have a series of dates for these devices by prognosticator Ming Chi-Kuo, a good source with a reliable track record on all things Apple. Read more.

Apple 141

Apple Augmented Reality Virtual Reality AR 141

ARPost

JUNE 23, 2020

You’ve probably heard of augmented reality try-on experiences. Augmented reality try-on experiences are working on solving this problem. Users can experience the typical augmented reality try-on. They’ve worked with giants including Channel, Timberland, Sony, Amazon, and Panera Bread. Meet Bollé.

AR 468

AR Augmented Reality Retail Sony 468

VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.

Samsung 454

Samsung AR Apple California 454

The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. (Image from the web). Learn about the m**averse in Japan.

Apple 276

Apple Razer Japan AR 276

GizModo VR

JUNE 22, 2022

Meta, Microsoft, Nvidia, Sony, and other tech giants have formed a group designed to ensure interoperability in the metaverse. Notably absent from this list of heavyweights is Apple, a company heavily rumored to be working on its own mixed reality products. Read more.

Groups 98

Groups Microsoft Apple Sony 98

The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

Apple 368

Apple Microsoft Sony Italy 368

XR Today - Augmented Reality tag

JULY 4, 2023

Moreover, of those StreetBees questioned, 40 percent do not intend to purchase Apple’s device. A key factor in potential success for Xreal and other competitors like Meta and HTC VIVE, as a cheaper device may sway audiences into immersive technology now that Apple has re-entered XR into the mainstream.

Apple 79

Apple South Korea China AR 79

VRScout

APRIL 2, 2023

This past February, the popular toy manufacturer Mattel announced Hot Wheels: Rift Rally , a mixed reality game that combines real RC cars with digital effects and environments to immerse you in a fast-paced racing experience that turns your living room into a virtual race track.

Sony 373

Sony Apple Course Gaming 373

XR Today - Augmented Reality tag

JANUARY 19, 2024

In this XReal Air 2 Ultra review, we’re taking a closer look at the specs, design, and features of a set of spatial computing glasses eager to give Apple a run for its money. Plus, it helps position XReal as a direct competitor to companies like Apple and Meta. Plus, there are multiple refresh modes, ranging from 90Hz to 120Hz.

Apple 89

Apple AR Head Tracking Immersion 89

The Ghost Howls

JANUARY 1, 2024

More info (UEVR official website) More info (The announcement of the launch on Twitter) More info (Gamertag commenting on UEVR’s ease of use) A look back at this year in augmented reality AR expert Tom Emrich has written one of his amazing roundup posts in which he summarized how his 23 predictions for 2023 turned out to be.

Unreal 339

Unreal Ukraine Samsung Google 339

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 407

Trends Apple Google Unity 407

ARPost

JULY 30, 2020

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. How Augmented Reality Works. See Also: What Is the Difference between Virtual Reality and Augmented Reality?

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

XR Today - Big XR News tag

JANUARY 27, 2023

Apple Teases Reality Pro Specs, Disney/Sony Partnership On Monday, Apple Inc. began discussions with roughly six significant media partners to launch a virtual reality (VR) content platform for its upcoming headset. Reports reveal that Apple is talking to the Walt Disney Company to develop a VR platform.

Apple 77

Apple Head Mounted Display Microsoft Trends 77

The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

Google 477

Google Samsung Apple Virtual Reality 477

The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

Apple 472

Apple Augmented Reality AR Virtual Reality 472

Tech Trends VR

APRIL 9, 2018

The report published today by global analyst company CCS Insight shows the worldwide market for virtual reality (VR) and augmented reality (AR) head-worn devices growing by an average of 50 percent annually over the next five years. In 2022, a total of 121 million units will be sold, with a value of $9.9 billion in 2022.

AR 317

AR Augmented Reality Virtual Reality Trends 317

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

VRScout

SEPTEMBER 21, 2017

When it comes to bringing photo realistic people into virtual and augmented reality, 8i has paving the way with their technology. Now the New Zealand-based company has officially employed the use of Apple’s powerful ARKit platform to bring a whole new level of realistic digital figures to augmented reality.

New Zealand 264

New Zealand Augmented Reality Video AR 264

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

Entertainment 114

Entertainment Augmented Reality Virtual Reality Unity 114