The Ghost Howls

MARCH 1, 2024

(Some of them have been brainstormed with Lorenzo Cappannari with whom I wrote an article a few months ago and who I thank for the collaboration ). I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Of course not.

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Trends Apple Google Unity 416

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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Trends Unity Study Industry 377

The Ghost Howls

MAY 15, 2023

I’ve written a dedicated news roundup article dedicated to Google I/O today, so I won’t go deep into details here and I invite you to read that post (linked here below) if you want to have the details about the news. We are all curious to see how this strategy will pay off. All without leaving your editor.

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Google Samsung Apple Virtual Reality 480

ARPost

FEBRUARY 23, 2021

This article will cover the nuts and the cherry, but the US expansion this spring might be the sundae. They released a Unity SDK a few months later, but still no market release date. The headline is unfair. Nreal has just dropped a huge announcement and there is so much to be excited about. Nreal’s Long Road to the US.

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China Augmented Reality Strategy Germany 331

The Ghost Howls

SEPTEMBER 3, 2023

In this article, I’m going to tell you all the thoughts I had. The new “Autumn” of VR If you’ve read some of my articles this year, you know I’m defining this moment as an “Autumn” for virtual reality. That’s a good amount of money. At least in the first year.

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Apple Samsung Eye Tracking Google 394

The Ghost Howls

MARCH 20, 2024

It was pretty cool using it inside a discotheque The tools we had were very limited: the Vive Focus had just a Snapdragon 835 processor, the image was black and white and low-resolution, we had to do everything at the Unity software level, and we had no environment understanding. in the toilet).

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Leap Motion Data Tools Unity 390

The Ghost Howls

JUNE 6, 2022

Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. I’ve also been a speaker, and if you want to see my talk about how to do an interesting VR event, you can find it in the great article about the first day of AWE by Cecilia Lascialfari. News worth a mention. Image from OpenBCI).

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Sony Apple Gaming Magic Leap 399

ARPost

FEBRUARY 22, 2021

This article will cover the nuts and the cherry, but the US expansion this spring might be the sundae. They released a Unity SDK a few months later, but still no market release date. The headline is unfair. Nreal has just dropped a huge announcement and there is so much to be excited about. Nreal’s Long Road to the US.

China 195

China Augmented Reality Strategy Germany 195

The Ghost Howls

JANUARY 27, 2020

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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Samsung Survey Unity Oculus 416

AR Insider

OCTOBER 17, 2019

This article is the latest in our AR Ad Tracker series. But new data was released yesterday about the campaign performance during the xRS conference from Unity Head of AR/VR Ad Innovation and thought leader Tony Parisi. As for campaign strategy, Miller Coors launched the AR portal two weeks before the holiday to boost awareness.

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AR Unity Data Immersion 151

The Ghost Howls

JULY 4, 2022

I want to dedicate this newsletter article to my friend Mathew Olson, who at The Information kickstarted the “Reality Check”, a newsletter about XR which I received 3–4 times a week in my e-mail, and that was very well done. The same luck has not happened to employees at Niantic at Unity. Image by Unity Technologies).

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Machine Learning Eye Tracking Unity Hardware 367

The Ghost Howls

JANUARY 28, 2023

While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. When I wrote my first article here from the Shanghai airport, I had to login via WordPress.com, for instance. Whenever I’ll mention VPNs in the remainder of the article, I’m always referring to these ones.

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China Government Italy Google 386

The Ghost Howls

MAY 11, 2023

Fast-forward to today, all the world is excited and scared at the same time about artificial intelligence, and GitHub Copilot is offered as a complete solution that is also compatible with C# (hence Unity). ChatGPT already writes Unity scripts without any problems, and it showed us that this will be the medium-term future of us developers.

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Machine Learning Architecture Data Unity 358

The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). I’ve found the news inside an article that was talking about fitness in augmented reality.

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Apple Augmented Reality AR Virtual Reality 473

The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. I’ll leave here the articles that guide you on how to use them.

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Course Magic Leap AR Oculus 258

Building the Metaverse

JANUARY 25, 2023

Indeed, generative AI is already finding its way into the game loop within products like AI Dungeon, Hidden Door and Replika; likewise, AI opponents are succeeding within games like Diplomacy that requires players to understand language and develop complex strategies. Just the tactics and strategy you use to master the game.

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Gaming Tools Virtual World Strategy 98

ARVR

JULY 8, 2020

Trending AR VR Articles: 1. Whether you are developing a turn-based strategy game, a fast-paced shooter, or even a collaborative work tool?—?it Unity plugin. it’s a limitation that has come up again and again. How to use subtle AR filters to survive your Zoom meetings? The First No-Headset Virtual Monitor 3.

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Augmented Reality AR Technology Unity 130

ARPost

JUNE 3, 2022

Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. The article outline was supposed to go straight from demos to panels. When you don’t want 3D, you can switch back to your normal mode of operation. …

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Magic Leap Hardware Software AR 322

The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. I leave in the links here below also two great articles about the available online platforms and how it is hard to organize a VR event (an amazing post written by the Educators in VR summit organizer), so that if you want to organize one, you have some hints on how to start.

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Magic Leap Europe AR Virtual Reality 322

Tech Trends VR

AUGUST 7, 2018

Render engine OctaneRender was used to create the opening title sequence of HBO’s Westworld at lightning speeds, and is now being integrated with game engine Unity as its cinematic render engine. This article first appeared in Forbes. Scaling AR With Blockchain Technology [link]. Forbes Tech (@ForbesTech) July 18, 2018.

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Immersion Augmented Reality AR Trends 176

AIXR

MAY 5, 2023

In this article, we’ll break down some key tips and skills needed when building a metaverse and compare the pros and cons of using an off-the-shelf hosted metaverse platform versus coding a bespoke platform. Here are a few platform examples where brands like BMW to WWF teamed up to implement immersive strategies into their business plans.

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How To Latency Tools Education 52

AR Insider

OCTOBER 4, 2019

This article features the latest episode of The AR Show. With a solid tenure in interface design, she now leads XR research for Unity — a seemingly perfect gig for the UX maven. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio.

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AR Head Mounted Display Hardware Data 176

Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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Magic Leap Microsoft San Francisco Trends 282

The Ghost Howls

JANUARY 15, 2024

There is so much to say that I could probably write a book about it, but for today I will just put the most important takeaways in a very long article (let’s say a small book). Unity XR was a much safer choice.

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Unity Machine Learning Architecture Software 457

The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Rec Room announces Rec Room Studio. If you are confused, well, we all are.

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Magic Leap Unity Machine Learning Video 492

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.

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China Industry Government AR 308

The Ghost Howls

NOVEMBER 7, 2018

I hope that this also helps in ticking away some entries from my Asana’s list… So, that’s it for this long introduction (that was necessary to explain this new kind of article)… let’s dig into the 3 interesting projects of today! oVRshot is an action VR game made by indie game studio Window Licker Games.

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Microsoft Tools Magic Leap Unity 171

The Ghost Howls

APRIL 1, 2024

RecRoom without kids For us developers, there will be a dedicated Unity SDK at launch , with the Unreal one following a few months later. I asked my sources what “Cyberspace” means and what is the difference with the other terms and I’ve been told that here Valve is using a strategy similar to the one by Apple.

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Apple Leap Motion Controllers Virtual Reality 411

The Ghost Howls

FEBRUARY 12, 2019

Well, after that article, I discovered that the CTO of MeLeap , the company behind HADO, is one of my readers! :O Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV. On the other hand, speed and agility alone will not win either.

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Augmented Reality Japan AR Magic Leap 281

UploadVR Between Realities podcast

OCTOBER 26, 2016

“The strategy has become clear. In that article I noted: Microsoft already demonstrated a solid inside-out tracking system with its $3,000 HoloLens, but getting that kind of robust tracking system to work with other kinds of headsets, including wide field of view VR, is the place Bolas might be able to offer assistance.

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Microsoft Google Leap Motion Conference 100

UploadVR Between Realities podcast

DECEMBER 29, 2016

Key to HTC and Valve’s strategy was handing out Pre kits for free: I still remember the cheers when Valve told everyone at the Vision Summit a few months later that they would be getting a free Vive, and I still see people using the Pre today. Surviving on Steam. In an ideal world, every developer releases their game with ease.

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HTC China Asia Oculus 224

The Ghost Howls

DECEMBER 27, 2021

and you found this article for whatever reason, first of all, welcome to the club! I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. and if you get your Quest for Christmas…. … Some shower of realisms on the Metaverse.

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Unity Oculus Virtual Reality Gaming 438

The Ghost Howls

AUGUST 29, 2022

More info (Meta accounts are being rolled out) More info (Reddit thread with people having problems with Meta accounts) More info (Robert Scoble’s thoughts on Apple’s strategy). Two interesting experiments from Shopify and Unity. Some fun memes about the metaverse taken from Micaela Mantegna’s article linked above. Some XR fun.

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Sony China Europe Ukraine 442

The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Facebook gets sued for monopolization in US and Germany. I can’t wait.

Gaming 289

Gaming Augmented Reality Germany Oculus 289

Bernard Marr

OCTOBER 11, 2023

In addition, the regulation aims to ensure AIs are not trained on biased data, that they respect intellectual property rights, and that, as far as possible, algorithms should be accurate and transparent.

China 52

China Data Government Training 52

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). In the same article, it is also reported the news that Snap has acquired part of the assets and hired some of the people from Daqri. 20 AR trends to follow in 2020. Learn more.

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Hand tracking AR Oculus HTC 231

The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Learn more. Funny link.

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Magic Leap Oculus Unity Gaming 367