The Ghost Howls

SEPTEMBER 3, 2023

In this article, I’m going to tell you all the thoughts I had. The new “Autumn” of VR If you’ve read some of my articles this year, you know I’m defining this moment as an “Autumn” for virtual reality. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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Apple Augmented Reality AR Virtual Reality 482

The Ghost Howls

JULY 4, 2022

I want to dedicate this newsletter article to my friend Mathew Olson, who at The Information kickstarted the “Reality Check”, a newsletter about XR which I received 3–4 times a week in my e-mail, and that was very well done. The same luck has not happened to employees at Niantic at Unity. Image by Unity Technologies).

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Machine Learning Eye Tracking Unity Hardware 385

The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. I’ll leave here the articles that guide you on how to use them.

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ARPost

JUNE 3, 2022

Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. The article outline was supposed to go straight from demos to panels. When you don’t want 3D, you can switch back to your normal mode of operation. …

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Magic Leap Hardware Software AR 322

Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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The Ghost Howls

APRIL 1, 2024

But the release of the Apple Vision Pro proved to Valve employees that people are fine with having an all-in-two device with two units connected by a cable. RecRoom without kids For us developers, there will be a dedicated Unity SDK at launch , with the Unreal one following a few months later.

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Apple Leap Motion Controllers Virtual Reality 432

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.

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China Industry Government AR 321

The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Rec Room announces Rec Room Studio. If you are confused, well, we all are.

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The Ghost Howls

JANUARY 15, 2024

There is so much to say that I could probably write a book about it, but for today I will just put the most important takeaways in a very long article (let’s say a small book). Unity XR was a much safer choice. Another thing that may trigger this willingness to change is the change in external conditions.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 484

The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Facebook gets sued for monopolization in US and Germany. News worth a mention. I can’t wait.

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Gaming Augmented Reality Germany Oculus 303

The Ghost Howls

AUGUST 29, 2022

Next year sounds already to be very interesting, with the expected release of PSVR 2 and maybe also of the Apple headset…. More info (Meta accounts are being rolled out) More info (Reddit thread with people having problems with Meta accounts) More info (Robert Scoble’s thoughts on Apple’s strategy). Other relevant news.

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). This is one of the weirdest rag-doll experiments in Unity. 20 AR trends to follow in 2020.

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Hand tracking AR Oculus HTC 237

The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. But the big question is the “how”.

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Apple Gaming Hand tracking Leap Motion 340

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz.

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AR Magic Leap Oculus Virtual Reality 164

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. You’ve written countless articles on virtual and augmented reality. I know you wrote an article on PTC and GlobalFoundries using AR to transform chip manufacturing. Do you think Apple is going to come out with their glasses in the next five years?

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XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. You’ve written countless articles on virtual and augmented reality. I know you wrote an article on PTC and GlobalFoundries using AR to transform chip manufacturing. Do you think Apple is going to come out with their glasses in the next five years?

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XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they're very insightful. You've written countless articles on virtual and augmented reality. I know you wrote an article on PTC and GlobalFoundries using AR to transform chip manufacturing. Do you think Apple is going to come out with their glasses in the next five years?

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The Ghost Howls

JANUARY 21, 2020

In the end, I still believe in the old predictions of Unity CEO John Riccitiello: Look at this graph shown by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. This strategy is working, and these titles are also creating a good amount of interest.

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XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. You’ve written countless articles on virtual and augmented reality. I know you wrote an article on PTC and GlobalFoundries using AR to transform chip manufacturing. Do you think Apple is going to come out with their glasses in the next five years?

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Training San Jose Oculus AR 60

The Ghost Howls

AUGUST 9, 2021

For sure it is establishing a dominant position, and the trial against Apple is also a way to challenge Cupertino on the dominance of the future technological platforms. More info (Full gameplay of Ariana Grande’s concert) More info (The Guardian talks about the concert and the future metaverse) More info (Blue Ocean strategy).

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XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

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Machine Learning Education Apple Technology 78

The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. The news of the acquisition of Dysonics made some VR experts (like Tom Ffiske and Janko Roettgers) reason about the possible long-term XR strategy of Google.

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XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

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Machine Learning Education Apple Technology 60

The Ghost Howls

SEPTEMBER 24, 2019

Then what I do is I turn Unity off, I can turn the game off and I let them sit there for a second, they’re like “this is great, it’s great” but by the way the game isn’t actually running right now… that’s just the last image that went up to the headset …and people’s minds that know this technology explode.

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The Ghost Howls

MARCH 10, 2024

All the elusive XR analysts have almost guessed nothing, and they were not even able to predict the launch of the Apple Vision Pro until the date got pretty close. It’s the same with Apple ARKit, which took everyone by surprise and led to the democratization of AR on smartphones. Because it’s f **g true. licensing).

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The Ghost Howls

JANUARY 24, 2022

I think that Zuck is now all-in with XR, and all these games are not relevant to Facebook’s current strategy, so the deal has not been completed. The new update for Oculus Quest brings with it some interesting features, like the tracking of the Apple Magic Keyboard, some updates to the UI, and a new menu for hand tracking.

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XR for Business Podcast

AUGUST 21, 2019

He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Unity is a tool that we use a ton, and it’s cross-platform. Then Apple announced their ARKit devices; there’s about 600 million. Austin: Exactly.

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XR for Business Podcast

AUGUST 21, 2019

He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Unity is a tool that we use a ton, and it’s cross-platform. Then Apple announced their ARKit devices; there’s about 600 million. Austin: Exactly.

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XR for Business Podcast

AUGUST 21, 2019

He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Unity is a tool that we use a ton, and it's cross-platform. Then Apple announced their ARKit devices; there's about 600 million. Austin: Exactly. how do I put this.

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The Ghost Howls

AUGUST 11, 2019

Anyway, I will keep you posted about that in a dedicated article! Strategy Analytics highlights in his survey that mobile headsets like Daydream, Gear VR and Cardboard are continuously losing importance and revenue shares. More info (Steam Hardware Survey) More info (CCS Insights) More info (Strategy Analytics) More info (XRDC Report).

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The Ghost Howls

JUNE 20, 2021

What Facebook said fits perfectly in its strategy and I personally think it is just one step, and many others are coming in the future. Do you remember the leaked letter written by Zuckerberg when he wanted to acquire Unity? It has been a well-studied strategy from the beginning. The tech world domination. It never happens.

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Data Google Hardware Government 438

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. That is the foundational computer vision SDK that you would use most of the time with Unity. That article was written several years ago.

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XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. That is the foundational computer vision SDK that you would use most of the time with Unity. That article was written several years ago.

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Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC's leading solutions for the development of augmented reality applications. That is the foundational computer vision SDK that you would use most of the time with Unity. That article had to have examples of what AR was, right?

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