The Ghost Howls

MAY 15, 2023

I’ve written a dedicated news roundup article dedicated to Google I/O today, so I won’t go deep into details here and I invite you to read that post (linked here below) if you want to have the details about the news. More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset?

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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The Ghost Howls

SEPTEMBER 3, 2023

In this article, I’m going to tell you all the thoughts I had. The new “Autumn” of VR If you’ve read some of my articles this year, you know I’m defining this moment as an “Autumn” for virtual reality. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

MARCH 1, 2024

(Some of them have been brainstormed with Lorenzo Cappannari with whom I wrote an article a few months ago and who I thank for the collaboration ). I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year.

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The Ghost Howls

NOVEMBER 11, 2022

Countless articles have been written about something the author doesn’t know and the readers do not know either. The “metaverse” has an unknown article. But it’s good that we keep the point about the article. There is no definition of “metaverse”, nor of its features, or its article.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Some news on the metaverse.

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The Ghost Howls

OCTOBER 11, 2022

Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. Meta Quest Pro and the strategy pivot. I think that this device is relevant because it flags the beginning of a new strategy from Meta. The battle against Apple. "Our Image by Meta).

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Upload VR

MARCH 27, 2024

From Oculus founder Palmer Luckey hand-delivering a Rift in Alaska in 2016 to his unceremonious dismissal a year later, Oculus inside Facebook faced a series of leadership changes ( Hugo Barra ), strategy shifts ( Facebook accounts required ), and accelerated hiring sprees. Despite those resources, Apple cancelled its car project.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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The Ghost Howls

MARCH 20, 2023

The second possibility seems more probable to me, also because it would be a great strategy by Sony to carve its niche of hardcore gamers that is completely different from the one that is interested in the Quest, and so can’t be attacked by Meta. A pretty useless one, like all the rumors about Apple and its glasses. Such great news!

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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ARVR

APRIL 5, 2021

Trending AR VR Articles: 1. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. ExpiCulture?—?Developing

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The Ghost Howls

DECEMBER 22, 2023

And you will also find here a fantastic giveaway of SAM&MAX , which you will discover in the Friends section of this article. Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year.

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ARVR

APRIL 15, 2021

Trending AR VR Articles: 1. it’s probably Apple. Apple of My Eye Apple’s track record in mainstreaming emerging tech?—?also The stakes are high for the AR industry, as Apple’s eventual moves could accelerate its ability to achieve scale. Key questions include, what did we learn in the past year? ExpiCulture?—?Developing

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ARVR

DECEMBER 1, 2021

Photo by JESHOOTS.COM on Unsplash After having written about Knowledge Graphs, Decentralization, and the Semantic Web in one of my last articles , it is time to dedicate myself to the Metaverse. Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 Trending AR VR Articles: 1. ExpiCulture?—?Developing

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The AR Show

JANUARY 16, 2024

We also discuss: - the rationale and corporate strategy for building open source solutions, - the role of AI in accelerating software and content development, - the art of the AI prompt, and - how Apple Vision Pro accelerates the market.

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ARVR

JANUARY 22, 2021

This is the tenth and last of my articles about what to expect in 2021. This is the tenth and last of my articles about what to expect in 2021. Trending AR VR Articles: 1. You guessed it: The Apple AR glasses. Well, Apple has been warming up to this for several years. Last year the company, valued at $6.4

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. We’ve examined evidence from each of the Big 5 in individual articles, a report , and a chapter in Charlie Fink’s book Convergence. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies.

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The Ghost Howls

MAY 10, 2021

The strategy of the company is the one of having an affordable headset like the Quest 2 that can appeal to the masses, and then release a headset with enhanced features (like eye tracking, face tracking, etc…) for prosumers that want to pay for better performances. The Epic vs Apple trial makes interesting documents come to light.

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Mashable VR

JUNE 27, 2022

The answer to the June 28 Wordle can be found at the end of this article, with the spoiler clearly signposted, or you can make your way down in a more leisurely fashion for a few tips, gentle hints, and strategies to help you every day. SEE ALSO: The Apple Watch SE has hit a new record-low price. Who made Wordle ?

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ARPost

NOVEMBER 20, 2019

See Also: Instagram’s New AR Features Will Force Brands to Change Strategy. Users of the app for Apple and Android devices received a special invitation. There was a time when I would have been just as surprised to be writing a tech article about adidas as some may be to read one. Building the Experience.

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Mashable VR

JUNE 29, 2022

The answer to the June 30 Wordle can be found at the end of this article, with the spoiler clearly signposted, or you can make your way down in a more leisurely fashion for a few general tips, gentle hints, and strategies to help you every day. SEE ALSO: The best Apple deals ahead of Prime Day 2022: MacBooks, iPads, AirPods, and more.

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Mashable VR

JUNE 6, 2022

If you prefer to cut to the chase, skip to the end of this article for the answer to the June 7 Wordle #353. For those of you who'd rather work out today's Wordle answer yourself, keep reading for a few tips, subtle clues, and strategies to assist you. Here's a subtle hint for today's Wordle answer: It has to do with water.

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ARVR

JUNE 11, 2021

Trending AR VR Articles: 1. it’s probably Apple. Wild Card Apple’s track record in mainstreaming emerging tech?—?also The stakes are high for the AR industry, as Apple’s eventual moves could make or break its near-term traction. But the question is, what’s Apple’s strategy? ExpiCulture?—?Developing

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Mashable VR

JUNE 28, 2022

The answer to the June 29 Wordle can be found at the end of this article, with the spoiler clearly signposted, or you can make your way down in a more leisurely fashion for a few general tips, gentle hints, and strategies to help you every day. SEE ALSO: The best Apple deals ahead of Prime Day 2022: MacBooks, iPads, AirPods, and more.

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Upload VR

JANUARY 27, 2024

With hardware, Apple Vision Pro is estimated to have reached around 200k preorders , Meta reportedly suspended its partnership with Tencent while also preparing for easier viewing of iPhone 'spatial videos' on Quest. Expansion VR is an "immersive VR real-time tactical strategy" game coming to Steam Early Access in Q1 2024.

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ARVR

MAY 24, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Sensory Nerves After covering Apple last week, what moves is Google making in wearables? Trending AR VR Articles: 1.

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The Ghost Howls

MAY 2, 2022

More info (Meta’s reported financials) More info (Some graphs on Meta’s financials) More info (Meta may have to slow down some investments) More info (All the official financial numbers by Meta) More info (Zuck commenting Meta’s strategy) More info (11–12M Quests estimate). Some articles on the metaverse. Other relevant news.

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AR Insider

MARCH 19, 2020

Apple has tens of billions in annual revenue on the line when it comes to a maturing iPhone. So AR’s job at Apple is to make the device sexy again, to make it essential, and to form its succession plan. Rumors and acquisitions point to Apple AR glasses in the next 1-2 years. AR hits all those marks in different ways.

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XR Today - Mixed Reality tag

JULY 31, 2023

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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ARVR

MAY 24, 2021

Before going into hardware specs and strategy, one point to reiterate is the key qualifier above: ‘developer-facing.’ Trending AR VR Articles: 1. It’s also worth noting that this is the anti-Apple approach. Secrecy in hardware is in Apple’s DNA, and its much-rumored AR glasses are no different. ExpiCulture?—?Developing

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VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. Few months ago, Apple released a development tool called ARKit that enabled developers to add AR capabilities to their apps. The Verge has a good article about the first generation ARKit-developed apps.

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Tech Trends VR

JUNE 25, 2018

Yet within Microsoft’s mixed reality strategy, hardware is only one piece of the puzzle. This article was originally published on Forbes. Since we live in a world where ownership is outdated and where technology is used over time, it makes more sense for institutions to use an as-a-service subscription to access Microsoft HoloLens.

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Mashable VR

JUNE 30, 2022

The answer to the July 1 Wordle can be found at the end of this article, with the spoiler clearly signposted, or you can make your way down in a more leisurely fashion for a few general tips, gentle hints, and strategies to help you every day. SEE ALSO: The best Apple deals ahead of Prime Day 2022: MacBooks, iPads, AirPods, and more.

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ARVR

MARCH 29, 2021

Trending AR VR Articles: 1. Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. This aligns with Apple’s AR master plan but more immediately has photography benefits? Besides knowing that Apple is heading in this direction?—?based sit in its lifecycle?

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