The Ghost Howls

MARCH 20, 2023

The second possibility seems more probable to me, also because it would be a great strategy by Sony to carve its niche of hardcore gamers that is completely different from the one that is interested in the Quest, and so can’t be attacked by Meta. A pretty useless one, like all the rumors about Apple and its glasses. Such great news!

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Google Microsoft Ukraine Apple 427

The AR Show

JANUARY 16, 2024

Previously Michael spent nearly a decade working with the Microsoft Hololens team. He was a Principle Engineering Lead at Microsoft for a couple of years, left to be the founding partner of Object theTheory, where he and his team worked with enterprises to leverage AR and VR technologies, often in combination with IoT and AI/Machine Learning.

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Machine Learning Microsoft Haptic Software 59

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Oculus Apple Hand tracking Magic Leap 248

The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. And for Microsoft , it’s enterprise productivity. We’ve examined evidence from each of the Big 5 in individual articles, a report , and a chapter in Charlie Fink’s book Convergence. Last but definitely not least is Microsoft.

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AR Amazon Apple Wearables 202

ARVR

APRIL 5, 2021

Trending AR VR Articles: 1. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. ExpiCulture?—?Developing

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Wearables AR Strategy Apple 130

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Magic Leap Microsoft San Francisco Trends 282

ARVR

DECEMBER 1, 2021

Photo by JESHOOTS.COM on Unsplash After having written about Knowledge Graphs, Decentralization, and the Semantic Web in one of my last articles , it is time to dedicate myself to the Metaverse. Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 Trending AR VR Articles: 1. ExpiCulture?—?Developing

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Augmented Reality Virtual Reality Unreal AR 130

The Ghost Howls

MAY 10, 2021

And I would find it an understandable choice: Vive has always been incredibly successful among companies and it would have a sense for it to thrive in the B2B niche until it becomes strong enough to exit and try to compete with much bigger companies like Facebook, Microsoft, or Valve. They [Microsoft] did this same s**t with HoloLens.”.

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HTC Apple AR Eye Tracking 409

UploadVR Between Realities podcast

MAY 8, 2017

The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. Simply put, nobody is going to go out and spend upward of $900 on an Apple AR headset if they cannot get the same or better applications that they had on their smartphone. Applications Aren’t Where They Need To Be.

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AR Microsoft Google Magic Leap 149

Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5

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Magic Leap AR Trends Google 282

VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. Few months ago, Apple released a development tool called ARKit that enabled developers to add AR capabilities to their apps. The Verge has a good article about the first generation ARKit-developed apps.

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Apple AR Augmented Reality Google 45

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Apple – NASDAQ: AAPL – AR/VR headset. Disclaimer: This article is not a recommendation or solicitation for you to buy any of the stocks mentioned above and is purely for informational and research purposes. Amazon – NASDAQ: AMZN – VR content.

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Industry Magic Leap Samsung Amazon 100

The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why.

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Apple Video Gaming AR 459

Bernard Marr

NOVEMBER 14, 2023

Now, as we head into 2023, the conversation has shifted to Apple CEO Tim Cook’s concerns that it might not take off because it’s too complicated and other commentators suggesting it’s too weird to gain mainstream traction. I've written several articles already attempting to lay out the fundamentals and contain useful information.

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Virtual Reality Machine Learning Industry Immersion 52

AR Insider

FEBRUARY 26, 2020

This article is the latest in AR Insider’s editorial contributor program. AR eyewear as an accessory is a great go-to-market strategy for consumers whose smartphones sit at the center of their modern day life. Source: Apple. Find out more or contact us to participate here. Authors’ opinions are their own. .

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Augmented Reality Wearables AR Industry 307

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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Augmented Reality Magic Leap AR Apple 480

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government AR 318

Bernard Marr

AUGUST 22, 2022

Satya Nadella , Microsoft MSFT -1.4%. Microsoft’s CEO understands that the metaverse concept will impact every part of the way we do business. By making the “metaverse of work” the focus of Microsoft’s business strategy, Nadella hopes to capture the same success. “It Eric Schmidt , Google.

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Virtual World Microsoft Controllers Google 94

The Ghost Howls

JANUARY 19, 2020

Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it. That’s a great win for the XR community, also because after having acknowledged the issue, Microsoft will have to work in actively solving it. Some XR fun. Funny link.

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AR Oculus Magic Leap Microsoft 203

CraneMorley

JANUARY 3, 2019

Are you ready to put XR to work in your learning and performance strategy? By midyear, the big surprise will be Mixed Reality (MR), with the Microsoft Hololens, but not because of its similar media capabilities to VR and AR. Related Articles: Difference between AR/MR/ VR/XR. Virtual Reality. Mixed Reality. Or because Hololens 2.0

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Tips Machine Learning Augmented Reality Virtual Reality 40

AR Insider

APRIL 15, 2020

This article is the latest in AR Insider’s editorial contributor program. Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. And of course, Apple’s AR/VR strategy is both, and.

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Apple AR Video Technology 294

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). iPhone 12 may feature a special connection for AR glasses.

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Hand tracking AR Oculus HTC 235

The Ghost Howls

APRIL 27, 2020

Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company. Now they find themselves without a market, and the pivot to enterprise is too little too late considering that Microsoft has enterprise features that are much better than the ones of Magic Leap.

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Course Magic Leap AR Oculus 269

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

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Virtual Reality Microsoft Data Machine Learning 358

Bernard Marr

OCTOBER 31, 2022

While Meta focuses on creating virtual reality environments, companies like Microsoft and Nvidia are developing metaverse environments for collaborating and working on digital projects. No one knows for sure what the winning strategy will be yet, but one thing is for certain – you’ve got to be in it to win it. The Corporate Metaverse.

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Trends Virtual World Augmented Reality Virtual Reality 59

The Ghost Howls

SEPTEMBER 22, 2019

This week I have been pretty busy working on our mixed reality fitness game that is very close to launch and in preparing some amazing articles for next week (I will publish a review of the Valve Index and a super-amazing interview to Jeri Ellsworth, the creator of TiltFive augmented reality glasses!), The Oculus Connect 6 is coming!

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AR Apple Oculus Augmented Reality 278

Tech Trends VR

JUNE 5, 2020

In this article, we will explore the fundamentals and scope of Spatial Computing and how The Infinite Retina by Irena Cronin and Robert Scoble provides an insightful look at the future of augmented reality and Spatial Computing. The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing.

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Augmented Reality Retail Healthcare Technology 364

ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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Apple AR Augmented Reality Virtual Reality 130

Tech Trends VR

AUGUST 1, 2018

A survey by the Harvard Business Review and Microsoft shows that most companies are embracing immersive tech as a key part of their strategy. 68 percent of respondents in a recent Microsoft survey expressed confidence that mixed reality would play an important role in achieving their companies’ strategic goals Click To Tweet.

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Survey Microsoft Magic Leap Trends 168

The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. But the big question is the “how”.

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Apple Gaming Hand tracking Leap Motion 337

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. You’ve written countless articles on virtual and augmented reality. I know you wrote an article on PTC and GlobalFoundries using AR to transform chip manufacturing. And now, to this day, I think it remains Microsoft’s best pivot ever.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. You’ve written countless articles on virtual and augmented reality. I know you wrote an article on PTC and GlobalFoundries using AR to transform chip manufacturing. And now, to this day, I think it remains Microsoft’s best pivot ever.

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Training San Jose Oculus AR 78

Bernard Marr

FEBRUARY 12, 2023

When it comes to commercializing AI technology today, businesses are generally following one of two strategies. Mittal told me, "There's been a lot written around the science and technology of AI, and a lot of articles and news stories about how tech-native companies, whether its Microsoft, Google, Apple, Amazon, Meta, Nvidia … are using AI.

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Machine Learning Strategy Data Technology 98

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they're very insightful. You've written countless articles on virtual and augmented reality. I know you wrote an article on PTC and GlobalFoundries using AR to transform chip manufacturing. And now, to this day, I think it remains Microsoft's best pivot ever. They're very factual.

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Training San Jose Oculus AR 60

The Ghost Howls

JANUARY 15, 2024

There is so much to say that I could probably write a book about it, but for today I will just put the most important takeaways in a very long article (let’s say a small book). Image by Apple) It is like the application has its own lively growth. Talking about coding, for instance, what people should do before coding?

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Unity Machine Learning Architecture Software 463

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. You’ve written countless articles on virtual and augmented reality. I know you wrote an article on PTC and GlobalFoundries using AR to transform chip manufacturing. And now, to this day, I think it remains Microsoft’s best pivot ever.

Training 60

Training San Jose Oculus AR 60