The Ghost Howls

MARCH 1, 2024

(Some of them have been brainstormed with Lorenzo Cappannari with whom I wrote an article a few months ago and who I thank for the collaboration ). I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year.

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Trends Apple Google Unity 433

XR Today - Mixed Reality tag

JULY 31, 2023

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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The Ghost Howls

DECEMBER 22, 2023

And you will also find here a fantastic giveaway of SAM&MAX , which you will discover in the Friends section of this article. Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year.

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Machine Learning Apple Virtual Reality Ukraine 339

The Ghost Howls

MAY 2, 2022

More info (Meta’s reported financials) More info (Some graphs on Meta’s financials) More info (Meta may have to slow down some investments) More info (All the official financial numbers by Meta) More info (Zuck commenting Meta’s strategy) More info (11–12M Quests estimate). Image by HTC Vive). Some articles on the metaverse.

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Ukraine Data AR HTC 346

VRScout

NOVEMBER 7, 2016

You can enjoy the full audio recording below: In this weekly VRScout Report, we cover NFL’s new VR series, Intel buying Voke, indigenous languages living on with VR, Unity’s big developer updates, Microsoft’s line of VR headsets, Apple using VR to develop self-driving car, money & funding, and more. MONEY & FUNDING.

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Philadelphia Virtual Reality Education 360 Video 298

The Ghost Howls

JULY 4, 2022

I want to dedicate this newsletter article to my friend Mathew Olson, who at The Information kickstarted the “Reality Check”, a newsletter about XR which I received 3–4 times a week in my e-mail, and that was very well done. I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

HTC – TPE: 2498 – Headset, Content Delivery Platform (non-gaming). Apple – NASDAQ: AAPL – AR/VR headset. Disclaimer: This article is not a recommendation or solicitation for you to buy any of the stocks mentioned above and is purely for informational and research purposes. Amazon – NASDAQ: AMZN – VR content.

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Industry Magic Leap Samsung Amazon 100

ARPost

JUNE 3, 2022

The article outline was supposed to go straight from demos to panels. The panelists were technologist and author Charlie Fink, futurist at Paramount Ted Schilowitz, HTC China President Alvin Graylin, and Media.Monks SVP of Growth and Metaverse Innovation Strategy Catherine D. Something New From Sophia Moshasha.

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Magic Leap Hardware Software AR 322

The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. And this is opening new opportunities for all of us. The big dogs are all coming.

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Apple Google Technology Virtual Reality 426

The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Is this really what Apple wants? (Thanks Robert Scoble for this news!). base stations and a 20m fiber cable.

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Hand tracking AR Oculus HTC 235

The Ghost Howls

APRIL 12, 2021

Image by HTC Vive). HTC is teasing a new headset. HTC is teasing a new piece of hardware again, and this time most probably it will be a VR headset. HTC loves playing with the words, so “get down to business” can be a reference to the fact that it is a “business headset”. Top news of the week. Not much, honestly.

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The Ghost Howls

APRIL 27, 2020

Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company. More info (Rumors on Oculus Del Mar) More info (One of the source articles on Reddit). So it may be that Oculus contributed to the success of HTC Vive’s room-scale technology.

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Course Magic Leap AR Oculus 269

The Ghost Howls

SEPTEMBER 22, 2019

This week I have been pretty busy working on our mixed reality fitness game that is very close to launch and in preparing some amazing articles for next week (I will publish a review of the Valve Index and a super-amazing interview to Jeri Ellsworth, the creator of TiltFive augmented reality glasses!), HTC has a new CEO: Yves Maitre.

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AR Apple Oculus Augmented Reality 278

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 480

The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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AR Magic Leap Oculus Virtual Reality 164

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. You’ve written countless articles on virtual and augmented reality. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. I think we rode the escalator down? They’re very factual. Dean: Thank you.

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XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. You’ve written countless articles on virtual and augmented reality. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. I think we rode the escalator down? They’re very factual. Dean: Thank you.

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Training San Jose Oculus AR 78

The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. But the big question is the “how”.

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The Ghost Howls

JANUARY 21, 2020

We have also to consider that in 2019, most of VR companies (Valve, Oculus, HTC, etc…) have already launched their devices, and given that VR headsets have usually a lifecycle of 2-3 years, I’m not expecting them to announce something new next year. HTC will focus more on the enterprise market.

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XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they're very insightful. You've written countless articles on virtual and augmented reality. I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high -- like the Cosmos from HTC, the brand new one, it'll be an $800 purchase.

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XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. You’ve written countless articles on virtual and augmented reality. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. I think we rode the escalator down? They’re very factual. Dean: Thank you.

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Training San Jose Oculus AR 60

The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! More info (Lumus Maximus glasses) More info (In-depth article on Lumus Maximus by Karl Guttag).

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The Ghost Howls

NOVEMBER 12, 2018

Well, in this article I’ll try to summarize all that we know and all the main speculations regarding it. Of course you are, because you know that I will use the word “Half Life” in the article… so keep reading! But what do we know about it? Are you ready to discover everything about this headset?

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Eye Tracking Leap Motion Course HTC 310

The Ghost Howls

MAY 3, 2021

Image by HTC Vive). HTC rises the hype for the launch of its new headset. For once, HTC seems to have organized the pre-launch of its new upcoming headset fairly well. HTC has said this headset will be amazing , so everyone is hoping for this to be true, even if we all know that the price will be high.

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The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). Compare that to the HTC Vive that has like 40 giant infrared lights that strobe constantly to synchronize everything and spinning lasers with infrared light… and then the Kinect that has this huge laser illumination system, so those systems work totally different than ours.

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AR Augmented Reality Magic Leap Gaming 331

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. But I've been writing a series of blogs about my journey using and integrating the HTC Vive headsets at GESS. I do a lot with Apple technology.

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Education UAE Virtual Reality Technology 60

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. But I've been writing a series of blogs about my journey using and integrating the HTC Vive headsets at GESS. I do a lot with Apple technology.

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Education UAE Technology Virtual Reality 78

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. But I've been writing a series of blogs about my journey using and integrating the HTC Vive headsets at GESS. I do a lot with Apple technology.

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Education UAE Technology Virtual Reality 60

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

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Machine Learning Education Apple Technology 60

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. They’re much more distributable than the standard Oculus Rift or HTC Vive, which has to be hooked up to a PC. They inform businesses on their go-to-market strategies.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. They’re much more distributable than the standard Oculus Rift or HTC Vive, which has to be hooked up to a PC. They inform businesses on their go-to-market strategies.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. They're much more distributable than the standard Oculus Rift or HTC Vive, which has to be hooked up to a PC. They inform businesses on their go-to-market strategies. 2018 and then beyond?

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Training AR Data Augmented Reality 60

The Ghost Howls

MARCH 10, 2024

A few years ago I was interviewing Alvin Wang Graylin , the HTC Executive (or “Mister President” as I like to call him), and we were talking about the book Our Next Reality he’s written together with Louis Rosenberg. In the book they talk about XR and AI , and how they could impact our future, for the good and the bad.

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