The Ghost Howls

MARCH 1, 2024

(Some of them have been brainstormed with Lorenzo Cappannari with whom I wrote an article a few months ago and who I thank for the collaboration ). I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year.

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Trends Apple Google Unity 433

The Ghost Howls

MAY 2, 2024

A few days ago, I was reading an interesting article by (the always great) Scott Hayden on Road To VR. I’ve found the statement correct, but the article let me also think about when and how this transition will happen. The historical moment of the launch of Quest 1 (Image by TechCrunch) Oculus Quest 1 launched in 2019 for $399.

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Gaming Oculus Course Strategy 311

The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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Apple Augmented Reality AR Virtual Reality 478

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” ExpiCulture?—?Developing

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Wearables AR Strategy Apple 130

ARVR

APRIL 15, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” ExpiCulture?—?Developing

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AR Wearables Apple Augmented Reality 130

The Ghost Howls

JANUARY 19, 2020

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go). Top news of the week. Image by Engadget). Let’s see….

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AR Oculus Magic Leap Microsoft 203

The Ghost Howls

MAY 2, 2022

More info (Meta’s reported financials) More info (Some graphs on Meta’s financials) More info (Meta may have to slow down some investments) More info (All the official financial numbers by Meta) More info (Zuck commenting Meta’s strategy) More info (11–12M Quests estimate). Goodbye Oculus brand. Some articles on the metaverse.

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Ukraine Data AR HTC 346

ARVR

MARCH 29, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

AR 130

AR Machine Learning Apple Automotive 130

The Ghost Howls

MARCH 12, 2021

Some weeks ago, a group of 12 indie development studios decided to launch the first bundle dedicated to App Lab experiences for Oculus Quest. The user could buy the bundle and get access to sideloadable versions of the games, with the promise of a free key for when the game would have been approved by Oculus on App Lab.

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Oculus Gaming Course Examples 360

VRScout

NOVEMBER 7, 2016

You can enjoy the full audio recording below: In this weekly VRScout Report, we cover NFL’s new VR series, Intel buying Voke, indigenous languages living on with VR, Unity’s big developer updates, Microsoft’s line of VR headsets, Apple using VR to develop self-driving car, money & funding, and more.

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Philadelphia Virtual Reality Education 360 Video 298

The Ghost Howls

APRIL 27, 2020

Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company. Maybe Oculus planned to showcase Del Mar at GDC. A vague rumor spread on Reddit this week: Oculus Del Mar could be a 4K headset, and it could have been launched at GDC.

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Course Magic Leap AR Oculus 269

The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. The actions coming from the US are not much related to VR and Oculus, but mostly to the social space. In Germany, instead, the legal action regards the mandatory Facebook login for Oculus Quest 2.

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Gaming Augmented Reality Germany Oculus 300

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Facebook – NASDAQ: FB – Oculus VR, VR headset, VR Camera, VR content, VR platform. Samsung – KRX: 005930 – GearVR (partnership with Oculus VR) and 360 Camera. Apple – NASDAQ: AAPL – AR/VR headset. billion from companies listed below like Google and Qualcomm. Public Companies involved in VR. Unconfirmed.

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Industry Magic Leap Samsung Amazon 100

The Ghost Howls

JULY 4, 2022

I want to dedicate this newsletter article to my friend Mathew Olson, who at The Information kickstarted the “Reality Check”, a newsletter about XR which I received 3–4 times a week in my e-mail, and that was very well done. I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company.

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Machine Learning Eye Tracking Unity Hardware 382

The Ghost Howls

SEPTEMBER 22, 2019

This week I have been pretty busy working on our mixed reality fitness game that is very close to launch and in preparing some amazing articles for next week (I will publish a review of the Valve Index and a super-amazing interview to Jeri Ellsworth, the creator of TiltFive augmented reality glasses!), The Oculus Connect 6 is coming!

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AR Apple Oculus Augmented Reality 278

The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why.

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Apple Video Gaming AR 459

Road to VR

SEPTEMBER 1, 2017

While Apple and Google have already made their first big moves into the realm of augmented reality with the release of their respective software development kits for smartphone-based AR, there still isn’t a widespread ‘Cardboard for AR’ yet, no opening gambit that potentially put an AR headset in every Christmas stocking.

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AR Samsung Google Augmented Reality 154

The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. And this is opening new opportunities for all of us.

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Apple Google Technology Virtual Reality 426

The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. Oculus fixes two of the greatest issues of Oculus Link.

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Hand tracking AR Oculus HTC 235

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government AR 318

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 480

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Oculus Go showcased. The Oculus Go (Image by Oculus).

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AR Magic Leap Oculus Virtual Reality 164

The Ghost Howls

FEBRUARY 7, 2022

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. It’s basically a monopoly. But there is also bad news to talk about.

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Virtual Reality Microsoft Data Machine Learning 358

The Ghost Howls

JANUARY 21, 2020

Me wearing the Oculus Quest. On the other side, PC gamers are appreciating the high-quality Valve Index (even if it has some reliability issues ), and casual gamers are loving the Oculus Quest. This year, I’m not going to make an exception, also because my predictions for 2019 performed pretty well.

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Virtual Reality Oculus Trends AR 443

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. You’ve written countless articles on virtual and augmented reality.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. You’ve written countless articles on virtual and augmented reality.

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Training San Jose Oculus AR 78

ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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Apple AR Augmented Reality Virtual Reality 130

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they're very insightful. I remember seeing the Oculus guys -- Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. You've written countless articles on virtual and augmented reality. They're very factual.

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Training San Jose Oculus AR 60

The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! More info (Lumus Maximus glasses) More info (In-depth article on Lumus Maximus by Karl Guttag).

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AR eBook Unreal Machine Learning 322

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. You’ve written countless articles on virtual and augmented reality.

Training 60

Training San Jose Oculus AR 60

The Ghost Howls

APRIL 12, 2021

score on the Oculus App Lab now. In the meanwhile, if you can, go giving 5 stars to the cube on App Lab … who knows if Facebook may consider promoting it on the main Oculus Store…. As for the controllers, they look like a mix of the Oculus Touch and the controllers of the Vive Focus Plus, with some important ergonomic adjustments.

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HTC Google Razer Oculus 449

The Ghost Howls

AUGUST 9, 2021

I’m overly happy to announce to you that today we of New Technology Walkers have launched our VR fitness game HitMotion: Reloaded on Oculus App Lab ! Regarding the controllers, we know that they are similar to the Oculus Touch but with force-feedback triggers and more nuanced haptic sensations. Is Oculus Quest killing PCVR?

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Google Sony Eye Tracking AR 519

The Ghost Howls

NOVEMBER 12, 2018

Well, in this article I’ll try to summarize all that we know and all the main speculations regarding it. Of course you are, because you know that I will use the word “Half Life” in the article… so keep reading! But what do we know about it? Are you ready to discover everything about this headset?

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Eye Tracking Leap Motion Course HTC 310

The Ghost Howls

JULY 11, 2022

This week finally Meta has given us a follow-up on its previous promise of removing the mandatory Facebook login on Oculus Quest. In August, all users will have to create these new Meta accounts: in 2023, Oculus accounts are not going to work anymore, as previously stated. Some articles on the metaverse.

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Controllers Virtual Reality China Ukraine 276

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. The one thing obviously that is already clearly missing from this mix, is the word Oculus. For those that are outside of the Middle East region, just for context, Oculus has next to no presence in the Middle East at all. The Rift never launched here.

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Education UAE Technology Virtual Reality 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

Machine Learning 78

Machine Learning Education Apple Technology 78