The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). I’ve found the news inside an article that was talking about fitness in augmented reality.

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Apple Augmented Reality AR Virtual Reality 478

The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. Valve Index and Oculus Quest were on sale again. This week the Valve Index and the Oculus Quest have been put back in stock. This week the Valve Index and the Oculus Quest have been put back in stock. Image by Oculus). Other relevant news. Who knows….

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The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. The actions coming from the US are not much related to VR and Oculus, but mostly to the social space. In Germany, instead, the legal action regards the mandatory Facebook login for Oculus Quest 2.

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Gaming Augmented Reality Germany Oculus 300

The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. Oculus fixes two of the greatest issues of Oculus Link.

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Hand tracking AR Oculus HTC 235

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.

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UploadVR Between Realities podcast

DECEMBER 29, 2016

Key to HTC and Valve’s strategy was handing out Pre kits for free: I still remember the cheers when Valve told everyone at the Vision Summit a few months later that they would be getting a free Vive, and I still see people using the Pre today. Oculus had already set everyone’s expectations. Surviving on Steam.

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HTC China Asia Oculus 224

UploadVR Between Realities podcast

OCTOBER 26, 2016

A Rift from Facebook-owned Oculus or a Vive from HTC can track your head throughout a room, but these “outside-in” systems require careful placement, or mounting, of sensors around the perimeter of the room for a full experience. . “The strategy has become clear. An example of the Windows Holographic user interface.

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Microsoft Google Leap Motion Conference 100

The Ghost Howls

DECEMBER 27, 2021

Oculus Quest 2 had a great Christmas. The sales of Oculus Quest 2 have been great during the holidays , and the Quest has been a Christmas gift very much appreciated by kids (but wasn’t there an age limit?). and you found this article for whatever reason, first of all, welcome to the club! Top news of the week.

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The Ghost Howls

OCTOBER 2, 2018

The Vive Focus was most probably the best VR standalone on the market when Oculus last week announced what will be the first consumer 6DOF VR standalone headset. And so here we are again: Oculus vs HTC, America vs China, Hugo Barra vs Alvin Wang Graylin. And now the battle is on standalone headsets: Oculus Quest vs Vive Focus.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Oculus Go showcased. The Oculus Go (Image by Oculus).

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AR Magic Leap Oculus Virtual Reality 164

The Ghost Howls

APRIL 26, 2021

This week has mostly been in the sign of Oculus, with many news and updates from the brand controlled by Facebook. As always, they’re doing a great job not only with the product but also with the communication strategy. Together with Air Link, Oculus has also rolled out the new version of Oculus Avatars.

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The Ghost Howls

JANUARY 21, 2020

Me wearing the Oculus Quest. On the other side, PC gamers are appreciating the high-quality Valve Index (even if it has some reliability issues ), and casual gamers are loving the Oculus Quest. This year, I’m not going to make an exception, also because my predictions for 2019 performed pretty well.

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The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. Upload has published a shopping guide for your Oculus Link. Ready At Dawn, Sanzaru Games, etc…), Facebook has actually started incorporating game studios.

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Gaming Czech Republic Microsoft AR 40

The Ghost Howls

NOVEMBER 2, 2020

In the meanwhile, the community is still rioting about the Facebook login , and /r/Oculus should now be called /r/FacebookBannedMyAccount because this is the only topic people are talking about. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). OpenXR slowly increases its adoption.

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Sony Oculus Controllers Haptic 375

The Ghost Howls

DECEMBER 29, 2021

Prior to co-founding holoride, I was working in various fields such as product marketing, development, and strategy at the German car manufacturer Audi. Following this announcement, we partnered with Unity and Audi and for a US roadshow that brought us from Los Angeles to San Francisco. Can you tell us more about it?

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Entertainment Technology Unity Immersion 403

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. You’ve written countless articles on virtual and augmented reality.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. You’ve written countless articles on virtual and augmented reality.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they're very insightful. I remember seeing the Oculus guys -- Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. You've written countless articles on virtual and augmented reality. They're very factual.

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The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. And if you are super-lazy, you can directly go to the end of the article and just read the key points of the interview.

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Magic Leap Virtual Reality Immersion AR 307

The Ghost Howls

JANUARY 22, 2021

I expect the smartglasses from Facebook, first of all, to be Facebook-branded (so, goodbye Oculus), to be very stylish (remember that Luxottica is the leading company for glasses and sunglasses), and to be able to connect to the smartphone without a tether. while we have seen the complicated life of Oculus hands-on booths at Best Buy.

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Augmented Reality Magic Leap AR Apple 480

XR for Business Podcast

DECEMBER 18, 2019

I read the articles that you write, and they’re very insightful. I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. You’ve written countless articles on virtual and augmented reality.

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Training San Jose Oculus AR 60

The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. score on the Oculus App Lab now. In the meanwhile, if you can, go giving 5 stars to the cube on App Lab … who knows if Facebook may consider promoting it on the main Oculus Store….

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HTC Google Razer Oculus 449

AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Find out more or contact us to participate here. Authors’ opinions are their own. . Advertising Enters the Next Dimension of Computing.

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The Ghost Howls

AUGUST 9, 2021

I’m overly happy to announce to you that today we of New Technology Walkers have launched our VR fitness game HitMotion: Reloaded on Oculus App Lab ! Regarding the controllers, we know that they are similar to the Oculus Touch but with force-feedback triggers and more nuanced haptic sensations. Is Oculus Quest killing PCVR?

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Google Sony Eye Tracking AR 519

The Ghost Howls

JANUARY 14, 2020

As it is a tradition of this blog , I have read everything I could about the AR and VR technologies showcased there, and I’ve condensed all the news in a single article , that you can skim fast until you find a topic you are interested in. Last week there has been the CES, maybe the biggest technology show of the year.

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The Ghost Howls

SEPTEMBER 24, 2019

In virtual reality, you have to do this reprojection, Oculus calls it timewarp, and that means that your video card and your computer has to be running at a really high frame rate to correct for your head motion and we’ve rolled that all into the headset. That’s where I got started with augmented reality. The Vive Wands.

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XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And then fast forward to September 2020, Unity went public at-- I think they launched at something like a $24-billion valuation at launch. And Oculus forces you to get Facebook to have Oculus.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And then fast forward to September 2020, Unity went public at-- I think they launched at something like a $24-billion valuation at launch. And Oculus forces you to get Facebook to have Oculus.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And then fast forward to September 2020, Unity went public at-- I think they launched at something like a $24-billion valuation at launch. And Oculus forces you to get Facebook to have Oculus.

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Machine Learning Education Apple Technology 60

The Ghost Howls

JANUARY 24, 2022

I think that Zuck is now all-in with XR, and all these games are not relevant to Facebook’s current strategy, so the deal has not been completed. The new update for Oculus Quest brings with it some interesting features, like the tracking of the Apple Magic Keyboard, some updates to the UI, and a new menu for hand tracking.

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Microsoft Google AR Virtual World 324

The Ghost Howls

JUNE 24, 2021

(PS If you just want an overall “tl;dr” impression, go directly to the end of the article where I express my final opinion about it). While the written article includes all the details of all the most up-to-date features , the video will show you anyway my opinion on the main characteristics of the Vive Focus 3 headset.

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HTC Controllers China Oculus 448

The Ghost Howls

MARCH 10, 2024

I would say that in the beginning there are more hype cycles combined: in VR we saw the hype for Facebook’s acquisition of Oculus, for the Meta Quest release, and now for the Apple Vision Pro launch. privacy and manipulation risks for XR) and think about the strategies to prevent them. Because it’s f **g true. licensing).

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Trends Technology AR Apple 389

The Ghost Howls

AUGUST 11, 2019

Anyway, I will keep you posted about that in a dedicated article! Everyone of us already knew that Gear VR was a platform almost abandoned when Oculus announced the Oculus Go. Original image by Oculus). Xiaomi disbands the Mi VR team, with unknown effects on Oculus Go. Top news of the week. Image by Samsung).

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Samsung Survey Oculus AR 196

XR for Business Podcast

AUGUST 21, 2019

I actually wrote an article called “Augmented Reality’s First Killer App: VTOs,” or virtual try-ons, and everything — from sunglasses, to footwear, to necklaces, jewelry, contact lenses, shoes — there’s so many ways to use AR to try things on. Unity is a tool that we use a ton, and it’s cross-platform.

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Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

I actually wrote an article called “Augmented Reality’s First Killer App: VTOs,” or virtual try-ons, and everything — from sunglasses, to footwear, to necklaces, jewelry, contact lenses, shoes — there’s so many ways to use AR to try things on. Unity is a tool that we use a ton, and it’s cross-platform.

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Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

I actually wrote an article called "Augmented Reality's First Killer App: VTOs,” or virtual try-ons, and everything -- from sunglasses, to footwear, to necklaces, jewelry, contact lenses, shoes -- there's so many ways to use AR to try things on. Unity is a tool that we use a ton, and it's cross-platform. And these B2B use cases.

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Austin Google AR Examples 60

The Ghost Howls

MARCH 14, 2020

Worldwide cases of COVID-19, at the time I’m writing this article. Thanks Oculus for having given us the Link functionality. the USB cable for Oculus Link) and the (rechargeable) batteries for the controllers. Scrum’s strategies, like having a standup every morning help a lot in being coordinated.

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Italy AR Virtual Reality China 295