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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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XR Talks: Behind Facebook’s Spatial Strategy

AR Insider

As we’ve examined , Facebook is motivated to avoid the fate it endured in the smartphone era in being beholden to the major mobile platforms: Apple and Google. Google launched the mobile OS — and made it free — so that it could steer the direction of the mobile ecosystem and place itself at the center.

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Augmenting the Impact of Virtual Reality with a Robust Testing Strategy

ARVR

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. Trending AR VR Articles: 1. Natasha has written a lot of technology articles, news, and review on different blogs. ExpiCulture?—?Developing

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Analysis: Meta opens up its walled garden to become the Android of XR

The Ghost Howls

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

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The XR Week Peek (2023.03.20): Meta to perform new layoffs, Google Glass to shut down, and more!

The Ghost Howls

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Why are businesses looking to use XR more in their business strategies?

Digitalnauts

WHY ARE BUSINESSES LOOKING TO USE XR MORE IN THEIR BUSINESS STRATEGIES? Corporations and bigger names are not afraid of XR, are using it and integrating into a bigger business strategy. We see it everywhere, every day on the news there seems to be a big organisation that announces their XR or immersive strategy. Let’s dive in.

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Trends and predictions for XR in 2024

The Ghost Howls

(Some of them have been brainstormed with Lorenzo Cappannari with whom I wrote an article a few months ago and who I thank for the collaboration ). I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year.

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