Article Google Oculus Strategy 
AR Insider
MARCH 19, 2021
We’ve estimated that its annual XR R&D spend — not including its $2 billion Oculus acquisition — approaches $10 billion. That includes both AR and VR, the latter being more tangible today, given Oculus’ in-market status. We’ve done the same thing in this article.
The Ghost Howls
MAY 2, 2024
A few days ago, I was reading an interesting article by (the always great) Scott Hayden on Road To VR. I’ve found the statement correct, but the article let me also think about when and how this transition will happen. The historical moment of the launch of Quest 1 (Image by TechCrunch) Oculus Quest 1 launched in 2019 for $399.
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The Ghost Howls
MARCH 1, 2024
(Some of them have been brainstormed with Lorenzo Cappannari with whom I wrote an article a few months ago and who I thank for the collaboration ). I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year.
The Ghost Howls
SEPTEMBER 3, 2023
In this article, I’m going to tell you all the thoughts I had. The new “Autumn” of VR If you’ve read some of my articles this year, you know I’m defining this moment as an “Autumn” for virtual reality. Google and Samsung Prototype of the Samsung XR headset. Let me tell you why.
Upload VR
APRIL 28, 2024
Editor's Note: Amanda Watson joined Oculus VR in 2015 and took a cubicle outside John Carmack's office in Dallas where she worked late nights on the mobile SDK. Later in California, she worked on Oculus Link and Air Link before leaving Oculus in 2022. But not Oculus. In early 2024, Watson released CitraVR on Github.
Road to VR
JULY 25, 2017
Announced back in May, an update bringing Google Daydream support to the Samsung Galaxy S8 and S8 Plus has begun rolling out, making those phones the only two to support both Daydream VR and Gear VR. The Android Soul reports today that Galaxy S8 and S8+ updates with Google Daydream support have begun rolling out to Verizon customers.
AR Insider
JUNE 4, 2020
This timing prompted Spatial to launch on Oculus Quest and make its PRO tier free. Starting at the beginning, the Spatial user experience (UX) is the first thing you’ll notice when entering the app (I accessed via Oculus Quest). This is by design says VP of BD and Strategy, Jacob Lowenstein. Here’s the deep dive.
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