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Qualcomm is Preparing Developers for the Coming Wave of Smartphone-tethered AR Glasses

Road to VR

Today at AWE 2021, Qualcomm announced Snapdragon Spaces XR Developer Platform, a head-worn AR software suite the company is using to kickstart a broader move towards smartphone-tethered AR glasses. Image courtesy Qualcomm Technologies. Snapdragon Spaces includes SDKs for Unreal Engine and Unity, and is based on OpenXR.

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Campaign Tracker: AR Boosts Ad Conversions 300%

AR Insider

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. P roof points continue to roll out for AR’s effectiveness as an advertising medium. This all happened in web AR with no app required.

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Purina AR Campaign Achieves 172M Impressions

AR Insider

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. Proof points continue to roll out for AR’s effectiveness as an advertising medium. This is happening to the tune of $1.5

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GREATS Shoes Lifts Brand Awareness 3.4x with AR

AR Insider

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. P roof points continue to roll out for AR’s effectiveness as an advertising medium. AR continues to show efficacy on this front.

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Bollé Boosts Brand Image with AR, Part II

ARVR

AR continues to evolve and take shape. These include industrial AR , consumer VR , and AR shopping. is AR marketing. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. including AR creation tools and ad placement?—?could This field?—?including

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Best Practices for Successful Mixed Reality Adoption

ARPost

We can say that technology never sleeps or that humans never rest. Whichever way you look at it, innovations are constant. In accordance with the advent of the most transformational technologies of the past decade, mixed reality is seemingly a game-changer. Leveraging Historical Knowledge Base.

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EON Reality Expands Its AI-Powered XR Solutions With the Launch of EON Reality Oman

EON Reality

Through the introduction of an advanced AI-integrated XR ecosystem, EON Reality aims to contribute to Oman’s technological development and innovation. Heading EON Reality Oman, Muna Al Hosni has been appointed as the CEO, bringing with her a wealth of experience in technology management and a strong leadership background.

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