article thumbnail

Apple CEO Tim Cook Says AR Technology Is “The Next Big Thing”

VRScout

The business executive shared his excitement for AR while accepting an award in Dublin this week. This visit included a keynote discussion conducted by Cook at the National Concert Hall as well as a follow-up interview between him and IDA Ireland CEO Martin Shanahan. Apple has since remained vocal in regards to its commitment to AR.

article thumbnail

Celebrate The Women’s World Cup With New Snapchat AR Lenses

VRScout

To commemorate the occasion celebrated by sports fans all around the world, Snapchat is introducing brand new ways for you to immerse yourself in the excitement via a handful of new augmented reality (AR) experiences. The first two games alone had an attendance of 117,921 people. To help bring you closer to the game and the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Emerging Tech in Emerging Markets

Tech Trends VR

After its conclusion, however, he says that both attendees and media are calling this the “Flagship Event for AR/VR in India” and he’s already fielding enquiries for Big brands wanting to partner for the second edition which takes place in 2020. Immersion is being hailed as the Flagship Event for AR/VR in India Click To Tweet. “My

India 306
article thumbnail

Meta, NBA Open 180-Degree Live VR Sports on Meta Quest

XR Today - Virtual Reality

With the partnership, Meta will offer immersive live games with 180-degree video. It will also showcase on-demand seasonal games and content via Xtadium and a dedicated NBA Arena platform on its Horizon Worlds metaverse. This is a huge leap forward from last season’s five immersive games. NBA season has finally kicked off!

Charlotte 244
article thumbnail

Apple CEO Tim Cook Expects AR: ‘Will Pervade our Entire Lives’

Peter Graham

When it comes to preference over virtual reality (VR) and augmented reality (AR) technologies Apple CEO, Tim Cook has made his stance continually clear, AR is most certainly the future. You can use AR,” he mentions. million USD investment which was going towards a location-based AR experience.

Apple 69
article thumbnail

Crytek-Incubated ‘VR First’ Program to Double Number of Academic VR/AR Labs in 2017

Road to VR

VR First , the global initiative to seed academic institutions with VR/AR hardware and software, today announced that it’s nearly doubling the number of its VR labs in universities and science parks across the globe by the end of 2017. Currently VR First is boasting more than 50 projects in development at the labs, and not just games.

AR 233
article thumbnail

Exploring The RMS Titanic In VR

VRScout

The game was produced by Immersive VR Education (IVRE), a VR/AR studio based in Ireland which previously released the award-winning Apollo 11 VR moon landing experience back in 2016, and, more recently, an experience commissioned by the BBC commemorating the 100th anniversary of the RAF 1943: Berlin Blitz.

Education 308