ARVR

APRIL 9, 2021

Why are augmented reality apps gaining in popularity? First thing first, AR is profitable. Recent studies indicate that buyers give higher value to products and brands with AR. In this article, we will talk about ARKit, ARCore, Vuforia, and AR Foundation with comparisons and elaboration on each of the software.

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The Ghost Howls

JUNE 13, 2022

Meta delays its plans for AR glasses. Meta has not officially answered this report, but Andrew Bosworth, the CTO of the company, has indirectly commented on it: “ We’re going to ship wrist wearables and AR glasses that bring completely new tech?—?like Other relevant news. Image by Meta). like EMG?—?to This is anyway good news.

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XR Today - Mixed Reality tag

JUNE 30, 2023

On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes. Unity Muse, Sentis to Tap AI-Powered Content Creation This week, two AI tools, Unity Muse and Sentis , were released to assist creatives in designing immersive worlds and XR content.

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The Ghost Howls

NOVEMBER 15, 2021

Niantic has just launched its Lightship SDK to offer every developer the same toolset Niantic is using to build its geolocalized AR experiences like Pokemon Go. It is basically an SDK to build outdoor shared experiences that exploit the AR Cloud. So if you are not successful, you don’t have to pay. Qualcomm has announced Spaces.

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The Ghost Howls

OCTOBER 24, 2022

I’m curious to see how this will compete with the Quest Pro, because every one of these devices has its own strong points : for instance, Pico 4 Enterprise is more affordable, but Meta Quest Pro has a much better passthrough AR. In fact, at launch, it won’t even be possible to create Unity content for it. Other relevant news.

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VRScout

OCTOBER 25, 2019

At over $1.5M, the Kickstarter is on track to set a record for the most-funded AR platform. These games were (and still are) the incubators for concepts that have gone on to define game design, and helped shape how we as a society have come to understand what makes an experience fun. Tilt Five is looking to change that.

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The Ghost Howls

JANUARY 13, 2021

It comes out from the passion of someone that has just discovered how immersive realities are beautiful, or maybe from the mind of a student that has just finished the university and wants to find a dream job in AR or VR. Immotionar and the first contact with AR and VR. Some people even ask if I can become their mentor.

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Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate.

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ARVR

JUNE 17, 2020

Source For a while, I’ve been thinking about if VR / AR (a.k.a The anxiety coming from this question is one of the reasons why I jump into learning Unity 3D and C# instead of learning Javascript. Trending AR VR Articles: 1. Scripting Javascript Promise In Spark AR For Beginners 3. What are your thoughts?

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The Ghost Howls

MAY 19, 2021

For example, captions are provided on videos for people in the deaf and hard of hearing communities as well as those who may not be native speakers of a language. You have written a book on the topic “Inclusive Design for a Digital World” What can people find inside it? How can people support you?

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XR Today - Virtual Reality

NOVEMBER 25, 2022

Companies such as Gamooz gamify reading books for children, significantly boosting engagement levels with 2D pop-up content, and offering more publishers and authors access to the technology for their books. This costs them much less than more widely-used gaming engines such as Unity or Unreal Engine.

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AR Insider

JULY 26, 2021

Zuck has stated his intention to encompass all of XR (AR/VR) in a big bear hug. Sketchfab is integrated into Epic’s popular Unreal Engine game and special effects paltform, and notably, all of its competitors, starting with Unity, Snap’s Lens Studio, Facebook’s Spark AR, and even Tilt Brush. Web veterans are trying to save it.

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Ryan Schultz

AUGUST 23, 2022

I am on holidays this week, and today I decided to set aside a couple of days to read through—and write a review of—a recently published book by the venture capitalist Matthew Ball, author of the Metaverse Primer and lead creator of the Ball Metaverse Index (whom I have written about before on this blog ).

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Road to VR

FEBRUARY 25, 2017

Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. He is currently Head of VR and AR at Unity Technologies, where he oversees the company’s strategy for virtual and augmented reality. Tony Parisi.

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ARVR

JUNE 13, 2022

So first I have to measure my room in the real world and start designing it in Unity. Then i took a picture probably scan it via the notes app and upload the image to unity so we can draw a 3d version from it. I used Unity ProBuilder to design a 3D scene from the sketch. Placed it in right place and try playing it in Unity.

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The Ghost Howls

MAY 8, 2023

Zapbox features a 100° FOV and is going to launch with a Unity SDK to create content for it. While the concept of phone holders is dead for good in VR, there are a few companies that are trying to bring it to augmented reality, exploiting also the fact that true AR headsets (like Magic Leap 2 ) are very expensive and cost thousands of euros.

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AR Insider

APRIL 12, 2021

Some new additions to the headset are features such as pupil and eye tracking, heart rate, and facial tracking with an extra mounted unit. The Unity Cube is an experiment from developer Tony “SkarredGhost” Vitillo to test the limits of what Oculus will allow into the App Lab program. See his books here. More from AR Insider….

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AR Insider

JULY 12, 2021

8th Wall Creating Global Network For AR Creatives & Brands. 8th Wall provides a platform for doing AR with any smartphone with a camera and browser. You’re got AR. This is especially useful in marketing and advertising, who have yielded better results with AR-enabled mobile experiences like virtual try ons.

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AR Insider

MAY 17, 2021

This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Niantic Expands Developer Platform and AR Tools. These seven companies include founding charter member Verizon as well as ZEISS, RED Digital Cinema, Unity, Intel, NVIDIA, and Canon.

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Tech Trends VR

JANUARY 16, 2021

Unity asked more than a dozen industry experts – including yours truly – to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR. You can access the e-book for free here. Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief.

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The Ghost Howls

JULY 18, 2022

If it is true, it confirms that Apple has no mainstream plans for this device, and it will bet on true AR glasses for the mainstream. Anyway, we’ll see… these are all speculations. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest. Shopify’s internal prototype shows the power of diminished reality.

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ARVR

SEPTEMBER 22, 2022

If you’re planning to become part of these percentages with your augmented reality project, you should know about all the nuances of AR app development. Types of Augmented Reality Apps There are a number of different types of AR applications including marker-based, markerless, location-based, and superimposition AR solutions.

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The Ghost Howls

FEBRUARY 17, 2023

For this reason, I like to do talks and presentations about “lessons learned”, so that I can help people that are new to this field in avoiding my same errors and be faster in having a bright career in XR. And for this reason, very frequently people ask me for pieces of advice on how to succeed as AR/VR bloggers or developers.

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The Ghost Howls

FEBRUARY 19, 2024

And Ars Technica evaluated its use to replace a TV : unsurprisingly, the result of the analysis is that Vision Pro can be a good replacement for some TV setups (but with a few caveats). They also talk about the current difficulties of using Unity to develop for the Vision Pro. A must-read article.

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AR Insider

AUGUST 9, 2021

Since it’s only theoretical, some folks are having trouble understanding it, among them CNBC’s Jim Cramer. In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. See his books here. More from AR Insider….

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AR Insider

AUGUST 30, 2021

TikTok Testing TikTok Effects Studio, which will allow its users to create AR effects and filters. Facebook/Instagram (through Spark AR) and Snap (through Lens Studio) have huge communities of mobile AR filter creators. See his books here. More from AR Insider…. Effects Studio is currently in closed beta.

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ARPost

JUNE 23, 2021

In the weeks leading up to the “AR Pioneers” event, the company also rolled out some huge experiences with some big-name clients all worth celebrating. Byte may be changing how we think about the ownership and value of scarce digital assets and Darabase might be writing the book on digital property rights. ZapBox Goes to Pre-Order.

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ARVR

MAY 21, 2021

8 min read Augmented reality is starting to play a greater role in our everyday lives and is becoming used in things we don’t usually associate with AR: tattoos. However, thanks to some creativity and advancements in technology, we are now seeing AR tattoos. What is an AR Tattoo, and How Does it Work?

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Peter Graham

MARCH 6, 2020

Several months ago Sugar Creative Studio announced a collaboration with Dr. Seuss Enterprises to create a series of educational augmented reality (AR) apps. This week the first of those apps has now arrived with Dr. Seuss’s ABC – An Amazing AR Alphabet! Dr. Seuss’s ABC – An Amazing AR Alphabet!

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Road to VR

FEBRUARY 14, 2019

TechCrunch reports that Facebook CEO Mark Zuckerberg sent a four page internal email to key executives at the company which outlined the strategic thought process guiding the company’s early dive into AR and VR. Therefore, our goal is not only to win in VR / AR, but also to accelerate its arrival.

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The Ghost Howls

MARCH 15, 2021

10,000 people are working on XR at Facebook. Zuck has released an interview to The Information and inside it, we can find the interesting information (pun intended) that now more than 10,000 people are working on AR/VR at Facebook. Apple AR headset may have been delayed to 2025. Why NFT are relevant, in XR and not.

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Stuck E. in Augmented Reality

AUGUST 13, 2020

So today I decided to turn a sketch on paper into an interactive art piece using Unity, Augmented Reality, and Vuforia. At the end of this little journey, I ended up with a sketch of a character named Cubey, an AR app for my Android phone, and a pretty cool experience to play with.

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The Ghost Howls

APRIL 16, 2020

Hello Gian, introduce yourself and your book “Dogma VR – Storytelling in Virtual Reality”! We spoke about the book which was supposed basically to be the Dogma VR classes, but with a very simple approach as they have as target film academies but also schools. What is the Dogma VR and what are its 12 rules?

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The Ghost Howls

JUNE 1, 2020

In particular, it envisions: XR headsets (especially AR ones) being tethered to the smartphone now; XR headsets wirelessly connected to the smartphone (via Wi-fi or similar technologies) in 1–4 years; Fully standalone lightweight XR headsets, connected via 5G, in 5–10 years. This was a very good thing and attracted many people to Magic Leap.

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ARPost

MARCH 26, 2020

The talk, given by Viveport President Bjorn Book-Larsson, will look at modeling consumer behaviors. The talk will cover how and why to roll out hand tracking affordances with Unity. Boniface will discuss how, when, and why to use AR and XR development tactics together for more immersive experiences.

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Stuck E. in Augmented Reality

AUGUST 13, 2020

So today I decided to turn a sketch on paper into an interactive art piece using Unity, Augmented Reality, and Vuforia. At the end of this little journey, I ended up with a sketch of a character named Cubey, an AR app for my Android phone, and a pretty cool experience to play with. Buy my Augmented Reality Books: [link].

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ARPost

JULY 29, 2020

The company’s commercial AR/VR Lead, Nathan Pettyjohn, who is also the president of the VR/AR Association , reached out to share the good word. ThinkReality. “ [ ThinkReality] is our brand within Lenovo for our commercial AR and VR solutions,” Pettyjohn said in a recent video interview. The A6 AR Headset.

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