ARPost

JULY 13, 2020

Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. What Is the Impact of Enterprise AR on the Business World?

Trends 396

Trends AR Augmented Reality Magic Leap 396

The Ghost Howls

JANUARY 16, 2024

It became pretty viral the news that Apple does not want developers to define their apps as AR, VR, or MR, but just as “spatial” when writing the store definitions. The most affected by this “restructuring operation” is the “1P AR Hardware” team, the one working on augmented reality devices. inch 4K OLED microdisplays.

Sony 324

Sony Apple Hand tracking Google 324

Next Reality AR

MARCH 26, 2019

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion. Like the first version, the new AR promotion runs on the web-based AR toolkit from 8th Wall, which enabled Ignite to bring Spider-man into the real world and give users the.

Augmented Reality 217

Augmented Reality Sony Filming AR 217

ARPost

DECEMBER 26, 2019

The British rock band Pink Floyd was experimenting with visuals for decades before “augmented reality” was in the common parlance. However, it’s finally caught up with them in the form of a mobile web-based AR experience. Creating the AR Experience. Experiencing the AR Creation. Approachable AR in Marketing.

AR 287

AR Augmented Reality Sony Trends 287

ARPost

JUNE 23, 2020

You’ve probably heard of augmented reality try-on experiences. But, have you ever heard of an AR try-out experience? Many people are wary of spending money on a project that they can’t try on. Augmented reality try-on experiences are working on solving this problem. Finding the AR Try-Out.

AR 468

AR Augmented Reality Retail Sony 468

Road to VR

OCTOBER 14, 2019

Ginza Sony Park, the Japanese tech giant’s Tokyo-based hub for Sony brand promotion, is now playing host to a new Ghostbusters -themed multiplayer experience using a newly revealed Sony AR headset prototype. And yes, they’re shooting proton energy from their hands. Otherwise you can sign up here (Japanese).

Sony 220

Sony AR Magic Leap Head Tracking 220

VRScout

NOVEMBER 17, 2021

Ghostbusters: Afterlife ScARe uses AR technology to immerse you deep in Sony Pictures’ new movie, Ghostbusters: Afterlife , as one of the legendary Ghostbusters. , Ghostbusters: Afterlife ScARe uses AR technology to immerse you deep in Sony Pictures’ new movie, Ghostbusters: Afterlife , as one of the legendary Ghostbusters. ,

AR 483

AR Entertainment Sony Filming 483

ARVR

SEPTEMBER 4, 2020

We are eagerly waiting to see what the scheduled release of PlayStation 5 and Xbox Series X later this year will do to AR/VR gaming! While we wait, we compiled a list of the most exciting video games that feature different use cases of augmented reality (AR) and virtual reality (VR) as key plot devices.

Augmented Reality 130

Augmented Reality Virtual Reality Video Gaming 130

VRScout

OCTOBER 2, 2017

The King of Pop may not be literally back from the dead, but a brand-new collection of his ghoulish hits comes packaged with a creepy AR experience. This isn’t the first-time music and AR have come together to create an immersive audio experience for music fans. Scream is available now on CD as well as all digital streaming sites.

Augmented Reality 279

Augmented Reality Los Angeles AR Sony 279

VRScout

APRIL 4, 2023

Sony announced a new addition to its growing lineup of Spatial Reality Displays. Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset.

Las Vegas 541

Las Vegas Sony Nevada United States 541

ARVR

OCTOBER 3, 2020

It has been a year since ESPN’s President Jimmy Pitaro announced in an interview with the Wall Street Journal: “We’ve been leaders in the virtual reality [VR] and augmented reality [AR] space for a long time now… we do not believe that AR and VR is a fad. Here’s how AR and VR are shaping the world of sports: 1.

Augmented Reality 130

Augmented Reality Virtual Reality St. Louis Minnesota 130

UploadVR Between Realities podcast

MARCH 13, 2017

This guest post is contributed by the creators behind a new augmented reality toolkit that brings AR to the Web on mobile phones. The possibilities of augmented reality are countless and we haven’t even scratched the surface yet. ARToolKit has been in development for years for augmented reality.

Augmented Reality 238

Augmented Reality AR Sony Education 238

AR Insider

AUGUST 23, 2021

W eb AR continues to elevate its value proposition to AR developers in search of the optimal vessel. billion devices globally — the greatest of any mobile AR platform. This applies to AR, as each mobile platform has varying installed bases and active user bases. Web AR: Best Practices & Case Studies.

Data 318

Data AR Case Study Russia 318

VRScout

NOVEMBER 30, 2018

Your friendly neighborhood Spider-Man returns to AR for some superhero selfies. Spiderman: Into the Spider-Verse’ arrives in theaters December 14th and if early reviews are any indication, Marvel may have yet another hit on their hands. Naturally, Sony has engaged in an all-out media blitz in advance of the much anticipated release.

AR 285

AR Augmented Reality Sony Filming 285

XR Today - Augmented Reality tag

JUNE 21, 2022

During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. In the chat with China Daily Reporter Ma Si , Tim explained: I am incredibly excited about AR as you may know, and the critical thing in any technology, including AR, is putting humanity at the center of it.

Augmented Reality 84

Augmented Reality China Apple AR 84

AR Insider

MARCH 1, 2021

This week, we look at Sony’s tease for PSVR2, new features in Snapchat’s Lens Studio, and a whole slate of new AR glasses emerge. Let’s dive in… Sony Confirms New Playstation VR2 for PS5 with New Controllers. Currently, there are over 1.5M Leaked Concept Videos Show Samsung’s Take On AR Glasses.

AR 241

AR Sony Washington Augmented Reality 241

Next Reality AR

DECEMBER 20, 2019

What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?

AR 209

AR Augmented Reality Sony Industry 209

VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

Samsung 454

Samsung AR Apple California 454

AR Insider

APRIL 17, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . One of the superpowers of augmented and virtual reality is to make the ordinary, extraordinary. The post 5 Web AR & VR Experiences for Sheltered-in Fun appeared first on AR Insider.

AR 418

AR Sony Augmented Reality Oculus 418

The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Image by Facebook Reality Labs). Facebook reveals its work on the UX of AR of the future.

Sony 417

Sony Controllers AR Haptic 417

VRScout

APRIL 18, 2019

A comprehensive breakdown of the VR/AR patent process. Virtual and artificial reality technologies are changing the world. In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities.

AR 336

AR United States Head Mounted Display Virtual Reality 336

VRScout

JUNE 9, 2021

This past April, Apple CEO Tim Cook stated that augmented reality (AR) technology is “ critically important ” for the future of the company. It’s obvious that Apple is working hard to build an AR ecosystem of amazing tools powered by products such as the iPhone or iPad. That detail still hasn’t changed.

Apple 545

Apple Head Mounted Display Motion Capture AR 545

The Ghost Howls

DECEMBER 26, 2023

Speaking with the journalist Alex Heath, Boz claimed that Meta will unveil a very expensive prototype for AR glasses already in 2024. Considering that many companies are working on XR devices, saying that Meta is going to show the most advanced thing created by humankind is pretty bold. All of this sounds very… futuristic.

AR 319

AR Microsoft Sony Ukraine 319

VRScout

MARCH 4, 2019

The developers behind AR-powered smart playgrounds. That action unlocks the next part of the game, and brings the story to life using augmented reality visuals. ” Augmented reality playgrounds / Image Credit: Biba. “In AR is so exciting, because it’s magic,” Toner says.

AR 256

AR Augmented Reality Gaming United States 256

VRScout

OCTOBER 10, 2018

Stine’s iconic series makes its way to augmented reality for the first time. . Krikey’s AR Goosebumps takeover will include three ghoulish games in total. With AR expecting to have 1 billion users by 2020 , the technology is quickly becoming a go-to tool for marketing merchandise to entertainment.

AR 265

AR Sony Filming Entertainment 265

The Ghost Howls

NOVEMBER 7, 2022

(Image by Sony Interactive Entertainment). Sony announces price and release date for PSVR 2. Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. Apple AR glasses may have been pushed back to 2025–26. What will be important, anyway, will be the content.

Machine Learning 469

Machine Learning Sony Augmented Reality Microsoft 469

The Ghost Howls

JULY 13, 2020

And this week I think we had many cool news that are worth a mention, so let’s dig immediately into them! Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. And Sony for sure wants to have a stake in the metaverse.

Sony 400

Sony Magic Leap Gaming Unreal 400

AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. Here’s why.

AR 409

AR Unity Retail Entertainment 409

XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

Sony 89

Sony Machine Learning Training Construction 89

Tech Trends VR

APRIL 9, 2018

The report published today by global analyst company CCS Insight shows the worldwide market for virtual reality (VR) and augmented reality (AR) head-worn devices growing by an average of 50 percent annually over the next five years. In 2022, a total of 121 million units will be sold, with a value of $9.9 billion in 2022.

AR 317

AR Augmented Reality Virtual Reality Trends 317

VRScout

JANUARY 20, 2019

CBS Sports technology make-over includes 115 cameras and AR. CBS Sports have announced plans to use AR during their coverage of Super Bowl LIII at Mercedes-Benz Stadium in Atlanta, Georgia, promising to enhance your football experience like never before. Will something like that happen during Super Bowl LIII?

AR 382

AR Atlanta Georgia Los Angeles 382

ARPost

SEPTEMBER 1, 2021

If you think about AR and VR accessories, you might think about dedicated accessories manufacturers like bHaptics. Here, we’re going to look at AR and VR accessories made by headset manufacturers, as well as how the demand for more personalized experiences may shape the future of these technologies. Modular” AR Glasses.

AR 362

AR Wearables Head Mounted Display Hardware 362

ARVR

AUGUST 27, 2021

Web AR continues to elevate its value proposition to AR developers in search of the optimal vessel. the greatest of any mobile AR platform. This applies to AR, as each mobile platform has varying installed bases and active user bases. So that leads to the question of Web AR’s active usage. ExpiCulture?—?Developing

Data 130

Data AR Augmented Reality New York 130

Next Reality AR

NOVEMBER 26, 2018

Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man. Spider-Man is a perfect match for AR not only because his acrobatic moves.

Amazon 186

Amazon AR Augmented Reality Sony 186

VRScout

NOVEMBER 9, 2021

8th Wall’s Reality Engine makes it easier to launch realistic WebAR experiences across multiple platforms. 8th Wall has announced the launch of its all-new Reality Engine that will enable WebAR experiences to immediately work across all devices, including iOS or Android smartphones, tablets, computers, and AR and VR headsets. .

Tools 494

Tools AR Augmented Reality Wearables 494

Peter Graham

OCTOBER 14, 2019

Recently a Sony patent appeared indicating plans for upgrades to PlayStation VR, adding features like inside-out tracking and wireless capabilities. Spotted by the masters of patent hunting Lets Go Digital , this particular AR patent comes from the Japan Patent Office (JPO), published on 11 July 2019.

Sony 76

Sony AR Head Mounted Display Augmented Reality 76

The Ghost Howls

MARCH 6, 2023

In an alternate version, Meta will offer a smartwatch with the neural detection incorporated, so if the user is used to having a smartwatch, doesn’t have to sacrifice it to wear the neural wristband Real AR glasses , with 3D objects in the scene, virtual avatars, and such, are now slated for 2027 I want to just say two things about this roadmap.

AR 409

AR Samsung Ukraine Japan 409