VRScout

JULY 7, 2022

AR-powered racing games appear to be a growing trend. Last year we covered Mario Kart: Bowser’s Challenge , a multiplayer thrill ride coming to Universal Studios Hollywood powered by AR headsets. BattleKart is open to the public now at select locations in Belgium, France, and Germany. Image Credit: BattleKart.

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VRScout

JUNE 20, 2022

You can also “try on” clothing in AR using the Snapchat app, anytime, anywhere. The AR exhibit features high-end fashion designs brought to life using custom Snapchat filters. Textiles transform into innovative digital AR experiences that tell stories about heritage and diversity or echo a global movement.

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ARPost

APRIL 29, 2022

In addition to being a fit for the AR company, the live venues came in handy for CEO Evan Spiegel’s “one more thing” moment. Snap does have interests outside of AR, and in the interest of timely publication and manageable article length, a lot of non-AR announcements aren’t covered here. Spiegel’s Intro. The Product Portion.

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ARVR

JUNE 9, 2021

Interhaptics & Kalank are collaborating to enhance the augmented reality (AR) mobile gaming experience with haptics Nowadays, almost everybody has a smartphone. In fact, there are 5.22 Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3.

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VRScout

JUNE 18, 2022

Locate one of Niantic’s AR viewfinders to unlock fun experiences using the company’s Lightship VPS technology. Each year in June roughly 15,000 industry leaders from 90 countries make their way to France to join in the festivities. As you stroll around Cannes, keep an eye out for one of several Niantic AR Viewfinders.

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VRScout

SEPTEMBER 6, 2017

In a galaxy not so far from Central Park, the Golden Gate Bridge, and the Eiffel Tower, Star Wars comes to life through augmented reality. Disney has been making major moves in Augmented Reality in 2017. Eiffel Tower | France | 48.862,2.288. CN Tower | Canada | 40.781,-73.966. Gamla Stan | Sweden | 59.325,18.071.

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Next Reality AR

JUNE 21, 2019

For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.

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XR Today - Augmented Reality tag

NOVEMBER 30, 2022

Augmented reality (AR) is taking the world by storm, and here is a guide to how international firms are leveraging the technology. By 2028, experts say AR will be worth roughly 461.25 Out of all forms of extended reality (XR) available today, AR is debatably the most accessible.

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VRScout

JULY 25, 2023

To commemorate the occasion celebrated by sports fans all around the world, Snapchat is introducing brand new ways for you to immerse yourself in the excitement via a handful of new augmented reality (AR) experiences. The FIFA Fancestry quiz is an AR Lense that asks you a series of questions to decide for you.

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XR Today - Augmented Reality tag

FEBRUARY 21, 2023

Demand for Augmented Reality solutions is increasing at an incredible rate in today’s landscape. Here are some of the top events to consider in 2023. Throughout this year’s conference, attendees will learn all about how augmented reality is transforming the communication and entertainment landscape.

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VRScout

JULY 12, 2022

The company also revealed the official specs of the device which you’ll find below: The Magic Leap 2 will be available for purchase on September 30th through select partners in the US, Canada, the United Kingdom, Germany, France, Italy, Spain, and the Kingdom of Saudi Arabia with plans for release in Japan and Singapore by the end of the year.

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VRScout

MAY 25, 2021

From art to business, the blockchain has enabled digital content to hold new value, with implications for the entire AR & VR community. I caught up with AR and VR industry folks from the UK, Europe, South Africa, to learn more about their views on the growing NFT scene and its potential impact. Especially here in South Africa.”.

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XR Today - Augmented Reality tag

MARCH 14, 2024

of its platform’s SDK, which introduces a trove of features to boost the service as a no-code AR content creation platform. The AI-powered immersive solution allows end-users to create bespoke assistive reality visuals for various business environments. a significant leap forward in the commercial application of augmented reality.

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Road to VR

MARCH 23, 2022

In a blog post , Snap says NextMind will help drive “long-term augmented reality research efforts within Snap Lab,” the company’s hardware team that’s currently building AR devices. Snap has been collecting more companies to help build out its next pair of AR glasses. Photo captured by Road to VR.

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XR Today - Mixed Reality tag

JULY 7, 2022

For July’s Tour de France 2022 tournament, veteran telecoms partner Orange is teaming with augmented reality (AR) hardware vendor Nreal to enhance the event for modern audiences. AR software developers Immmersive.IO The digital experience is available between July 1 to 24 for the Tour de France event.

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ARPost

FEBRUARY 26, 2020

Below the Surface AR – Showing the Unvarnished Truth About Bycatch. The stark reality is that up to 40% of catches made by fishing ships are bycatch. The fish and sea mammals caught by error are simply dumped back in the ocean. An Augmented Reality Mobile Experience That Raises Alarm.

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The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Well, after that article, I discovered that the CTO of MeLeap , the company behind HADO, is one of my readers!

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The Ghost Howls

MAY 9, 2019

Some days ago, I found an article on Futurism talking about a university in France able to create the “first smart contact lens” The article also talked about Augmented Reality and the interest of the DARPA for using this product. I’ve read that your team has just developed an AR contact lens!

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XR Today - Augmented Reality tag

FEBRUARY 13, 2024

ARWay to Deploy Across 35,000 Offices Recent partnerships have seen ARWAY bring its no-code, AI-powered augmented reality wayfinding experience platform to a new global reach via pivotal new deals with major new partners.

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VRScout

AUGUST 27, 2019

14 new landmarks and 6 AR templates make their way to the desktop app. This week Snapchat further deepened its commitment to AR technology with the release of a new update for Lens Studio, the companies official desktop app for the creation of AR ‘Lenses,’ which adds fourteen new “Landmarks,” as well as six additional Lense templates.

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Road to VR

JANUARY 14, 2022

6th Sense VR – Ayatana Concept (France). ??ALO Art Reality Studio – IVR 6 (United States). Western University – Using AR/VR to Improve Pediatric Surgical Patient’s Hospital Experience (Canada). Underwater Virtual Reality Simulation for Astronaut Training (Australia). Createxion – Draw-It AR (India).

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VRScout

JULY 29, 2020

FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water. Pair your Garmin or Apple smartwatches for additional GPS functionality.

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VRScout

APRIL 19, 2018

The uber popular fashion retailer has temporarily ditched traditional mannequins and window displays for an augmented reality fashion show , featuring the fast fashion brand’s best looks on top international models. The post Zara AR Brings Fashionable Looks to Life in Stores appeared first on VRScout.

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ARPost

NOVEMBER 18, 2022

Rakuten Viber and Snap both have packages of AR lenses and interactive experiences to celebrate the FIFA World Cup. Since the two apps joined forces on AR tech last summer, activations like this often go forward for both companies at the same time, ensuring that users of both platforms have access to the quality AR content.

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XR Today - Augmented Reality tag

JULY 8, 2022

Last month at the VivaTech Paris 2022, the Co-Founder and CEO of Snap Inc, Evan Spiegal , explored augmented reality (AR) as a tool for brands to increase customer engagement in a keynote speech. 250 million people are using AR today just inside of Snapchat. Everything looks the same.

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VRScout

SEPTEMBER 13, 2018

Royal Dutch Airlines turns to AR to take the second guessing out of carry-on luggage. The app, which was built using Apple’s ARKit and is available only for iPhone and iPad users, creates an AR suitcase built to the exact dimensions for what is permitted as carry-on. Image Credit: KLM Airlines.

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XR Today - Augmented Reality tag

JULY 18, 2023

Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. A leading case is the upcoming Vision Pro.

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AR Insider

OCTOBER 3, 2019

This article is the latest in AR Insider’s editorial contributor program. It originally appeared in WIRED , including commentary from AR Insider’s research arm, ARtillery Intelligence. . Apple’s AR Glasses are Hiding in Plain Sight. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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UploadVR Between Realities podcast

JANUARY 19, 2017

At CES for example, GAP and Asus teamed up for an AR shopping app that may point toward the future of mobile shopping engagement. And previously we covered Adidas and their promotion of a new soccer shoe using virtual reality throughout Europe. Tagged with: ar , augmented reality , france , Nike , Paris , shopping.

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The Ghost Howls

MAY 23, 2022

Good morning from Perpignan, France! Qualcomm has released its latest reference design for AR glasses and it features an important new feature. I think this news is pretty important because it improves a lot the usability of smartphone-connected AR glasses. Google launches “Immersive Stream for AR”. Other relevant news.

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VRScout

NOVEMBER 27, 2020

was held back in November with Chloé Jarry, Co-founder, Lucid Realities (France) presenting The Water Lily Obsession , and Christiane Paul, Adjunct Curator of Digital Art at the Whitney Museum of American Art , Chief Curator / Director of the Sheila C. Like the first two sessions, this one is also free to register.

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The Ghost Howls

NOVEMBER 21, 2022

Another week, another roundup of amazing AR/VR news! Let’s see what have been the most interesting things happening in immersive reality…. Qualcomm and Niantic bet on the future of augmented reality with AR2. At it, it announced the Snapdragon AR2, a new chip optimized for augmented reality glasses.

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VRScout

FEBRUARY 16, 2021

Another film festival to talk about is the upcoming Festival of International Virtual and Augmented Reality Stories (FIVARS). Working with Stephanie Greenall, who has an extensive background in VR, AR, marketing, and technology, the two set out to recruit the best and most unique projects for FIVARS.

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VRScout

OCTOBER 6, 2018

The AR experience can be launched using NASCAR’s mobile app and will be available for all 10 weeks of the 2018 Monster Energy NASCAR Cup Series Playoff as part of the organizations attempt to expand past traditional TV broadcasting. How are they using AR and VR? But what about the athletes themselves?

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ARPost

JULY 5, 2023

Niantic Pioneers AR Ads In-App The Cannes Lions Festival recently took place in the South of France (and in Virbela , if you got a golden ticket from PwC ). Niantic took the opportunity to announce a new ad format coming to its AR games. AR is built on the user’s physical surroundings. What about immersion?

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XR Today - Augmented Reality tag

JULY 15, 2022

The news comes after the updates were leaked by XDA Developers, revealing in a series of code the fresh AR services aimed at enhancing features for the smart glasses. Meta has also begun showcasing Stories at its latest experience store near the company’s Reality Labs office in Burlingame, California.

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Next Reality AR

AUGUST 27, 2019

After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty. An update to Lens Studio arriving Tuesday adds the Statue of Liberty and thirteen other monuments as Landmarker targets.

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