The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

APRIL 5, 2021

Today in Italy it should be the day when we go pic-nicking… but given the fact that we are in lockdown, I’ll just eat a lot at home While I send you a lot of good vibes, let’s see together what have been the best pieces of AR/VR news of this week, that has been incredibly interesting! (My The rumors on the Apple Glasses are intensifying.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. The Prime 3 combines the high-fidelity finger tracking typical of Manus gloves with per-finger vibrational feedback for added immersion in VR.

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The Ghost Howls

DECEMBER 4, 2023

I’m back to Italy after my trip to Helsinki! More info Apple Vision Pro offers an incredible hand segmentation A leaked screenshot from an Apple Vision Pro devkit shows how the Vision Pro is able to show almost perfectly the hand of the user above virtual content.

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Road to VR

FEBRUARY 13, 2023

“We invented new technologies to increase comfort, and developed ultra-high-end components like OLED microdisplays and pancake optics to increase immersion. Second wave shipments will begin in Q4 2023 in Canada and Europe including the United Kingdom, Germany, France, Spain, Netherlands, Italy, and Belgium.

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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The Ghost Howls

MARCH 20, 2023

I’m back in Italy! A pretty useless one, like all the rumors about Apple and its glasses. And instead… electronic components… wow, only geniuses at Apple could think about it. The fully immersive virtual world has been premiered at SXSW 2023 at TheMall, the world’s largest virtual mall. And luckily for you, I have one.

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The Ghost Howls

NOVEMBER 29, 2021

If you were wondering, we in Italy do not celebrate Thanksgiving, but I would love one year to participate in its celebration hosted by an American family. Apple XR headset may have great processing power. This week I’m so desperate that there is no news to write about that I’m even sharing a rumor about the Apple headset.

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The Ghost Howls

JULY 6, 2022

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. Poised to arrive around January 2023, it is considered by many the savior of XR, the hardware that will show the real possibilities of immersive realities and make finally VR mainstream.

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The Ghost Howls

JULY 4, 2022

Inflation here in Italy is ramping up, and the impression I have is that we are entering into a recession phase. Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. Don’t wake me up!

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The Ghost Howls

OCTOBER 23, 2023

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business. Everyone was looking at him like a weird guy, it was very funny.

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The Ghost Howls

JULY 17, 2023

Roblox has 66M users , and the fact that some of them may buy a VR headset to try their worlds in an immersive way can only be positive for the sales of Quest and VR in general. This allows for watching the Vision Pro emulator in stereoscopic VR, giving people the closest simulation possible of the Apple device.

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The Ghost Howls

AUGUST 2, 2021

What a fun thing, this is the power of the intern… no, sorry, of the metaverse. (And if you were wondering, yes, I’m very happy about the two amazing gold medals that Italy won yesterday at the Olympics!). Facebook is evaluating the integration of Oculus Move with Apple Health. Top news of the week. Image by Facebook).

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XR Today - VR Headsets tag

FEBRUARY 14, 2023

Custom Comfort, Bigscreen Beyond Customers pre-ordering the headset will receive a Bigscreen app invitation to 3D scan their faces via an Apple iPhone Xr or later. European markets include the United Kingdom, Spain, Germany, France, the Netherlands, Italy, Belgium, and others.

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The Ghost Howls

JUNE 27, 2022

It’s hot and the drought is creating some issues here in northern Italy. Without HDR, you are conscious that you are seeing the world through a screen, while with actual HDR, you can feel the proper lighting of a scene, and it immediately becomes real and immersive. We have lots of non-news about Apple’s XR efforts.

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The Ghost Howls

JANUARY 25, 2021

Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. Other relevant news.

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XR Today - Mixed Reality tag

SEPTEMBER 15, 2023

Many XR firms are distributing immersive workplace solutions to a range of enterprise end-users, and at the same time, vendors are working on providing extensive product portfolios. A paradigm-shifting XR moment is inbound, but which firms will lead the immersive space race? XR looks to be picking up in the public consciousness.

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The Ghost Howls

FEBRUARY 9, 2020

This week in XR has seen the launch of the first standalone MR headset, plus a lot of interesting news and articles about immersive realities. Let’s see how Apple and Google will answer. Some good roundups of creative immersive experiences. More info (The Remedy) More info (Immersive storyboards). Top news of the week.

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The Ghost Howls

APRIL 27, 2020

Another busy week has passed by, and here in Italy we just got the news that lockdown measures will start to loosen from next week, but the road to go out as we wish is still long. We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management).

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The Ghost Howls

JUNE 1, 2020

We all work towards making XR experiences that are always more immersive and advanced, but few of us work towards improving the ethical aspect of what we are going to build. I’ve established a friendship with a company here in Italy that distributes HoloLens 2 , preferably in Italy but also worldwide. Contact me. Some XR fun.

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Hypergrid Business

DECEMBER 15, 2023

The team will continue to build for Apple Vision Pro and other immersive VR devices in the future once the mobile app is complete and shows traction. ” AvatarLife already has a working prototype but mesh and texture rendering is still pending. It is partnering with the Crystal Front Viewer team in the project.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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The Ghost Howls

SEPTEMBER 20, 2021

I think I’ll miss the joys of summer (and all the trophies that Italy has won), but at least I’ll be able to enjoy again some delicious hot chocolate Before leaving you to the news of the week, I’m happy to announce to you that I’ve been selected as a speaker for AWE US 2021 ! Apple VR headset may feature a 3000PPI microOLED display.

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The Ghost Howls

MARCH 2, 2020

The damn coronavirus continues to impact all our lives: the fact that many countries are applying restrictions on flights to and from Italy is, for example, creating various nuisances to my job. Is this really what Apple wants? (Thanks Robert Scoble for this news!). Coronavirus impacts headsets production and kills F8 and GDC.

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The Ghost Howls

NOVEMBER 27, 2023

Italy won the Tennis Davis Cup, and that was pretty cool to see (the match between Sinner and Djokovic was just incredible). More info Discover Quest 3 and Apple Vision Pro cost estimations A Chinese firm has tried to estimate the cost of the components of both the Quest 3 and the Apple Vision Pro. Will we meet there?

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The Ghost Howls

OCTOBER 26, 2020

Coronavirus is back in Italy and from yesterday we’re having new restrictions like a night curfew, some kind of shops closed, etc… I hope that you and the people you love are safe. In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. Learn more.

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The Ghost Howls

MAY 4, 2020

While in Italy we get ready for the “Phase 2” of the lockdown, I write the best AR/VR news of the week just for you! the immersive one. At the same time, Apple having always mediocre graphics cards on its laptops and its closed ecosystem have not helped much either in keeping this VR support alive. Top news of the week.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. Thoughts on the Apple Vision Pro When asked about the augmented reality capabilities of the Apple Vision Pro , Goldman predicted that the mixed reality (MR) headset would likely sell “just a few 100,000 units.”

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The Ghost Howls

MAY 20, 2021

Italy, Canada, and China together to create an amazing video about these VR glasses! We all wonder who can be the Facebook competitor, and we often talk about Microsoft, Apple, Samsung, but we usually forgot about Huawei. I strongly advise you to watch it here below. The importance of Huawei. An opportunity for all you developers.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Image by Immersive Computing). Let’s see if Facebook will be a worthier opponent than Google. Other relevant news. Funny link.

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The Ghost Howls

JANUARY 16, 2021

We were all expecting this since AR and VR are a bit in a transitional moment and the biggest brands (like Facebook and Apple) have their events through which they’ll announce their new devices, but for me, this lack of news was worse than the expected. We had a few interesting news, but nothing truly disruptive.

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The Ghost Howls

JANUARY 13, 2021

It comes out from the passion of someone that has just discovered how immersive realities are beautiful, or maybe from the mind of a student that has just finished the university and wants to find a dream job in AR or VR. I will briefly highlight all my recent story and how I got started with every new role I covered in the immersive field.

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The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. 2021 will be the year that in Italy we’ll have the first most serious rollout of 5G in the biggest cities.

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The Ghost Howls

OCTOBER 30, 2022

It is also promoting the metaverse everywhere, also on mainstream media: yesterday a friend of mine who doesn’t work in tech told me to have seen a TV spot here in Italy about the metaverse. Meta wants all of us closed in a VR prison, but Apple/Snap/Niantic instead are the good guys doing AR. Meta is bad, Apple is our savior!

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The Ghost Howls

JANUARY 9, 2024

Top news of the week (Image by Apple) Apple announces the release date of the Apple Vision Pro During the last few days, the rumors about possible release dates for the Apple Vision Pro have intensified , and someone talked about January, 27 as the day of the launch. The headset will be available for purchase in the U.S.,

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The Ghost Howls

APRIL 18, 2022

Anyway, today should be a vacation in Italy, but here I am writing this roundup for you, so if you want to show your appreciation, don’t forget to make a donation on Patreon ! He complained about having to obey platforms and their taxes (clearly hinting at Apple), saying that he had a different vision. Top news of the week.

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The Ghost Howls

OCTOBER 27, 2019

I’m back in Italy, and finally, I can eat again some good pasta… even if I will miss ?? Bloomberg publishes new hints on Apple glasses. Every week we have new hints on Apple glasses: it is no more a matter of “if” they will come to the market, but a matter of “when” and “what”. for breakfast a lot!

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