The Ghost Howls

FEBRUARY 9, 2020

This week in XR has seen the launch of the first standalone MR headset, plus a lot of interesting news and articles about immersive realities. Let’s see how Apple and Google will answer. Some good roundups of creative immersive experiences. More info (The Remedy) More info (Immersive storyboards). Top news of the week.

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Hand tracking AR Augmented Reality Oculus 426

The Ghost Howls

JUNE 27, 2022

It’s hot and the drought is creating some issues here in northern Italy. Without HDR, you are conscious that you are seeing the world through a screen, while with actual HDR, you can feel the proper lighting of a scene, and it immediately becomes real and immersive. We have lots of non-news about Apple’s XR efforts.

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Apple Ukraine Eye Tracking Groups 316

XR Today - Mixed Reality tag

SEPTEMBER 15, 2023

Many XR firms are distributing immersive workplace solutions to a range of enterprise end-users, and at the same time, vendors are working on providing extensive product portfolios. A paradigm-shifting XR moment is inbound, but which firms will lead the immersive space race? XR looks to be picking up in the public consciousness.

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Apple Training Education Immersion 78

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

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Augmented Reality Magic Leap AR Apple 479

The Ghost Howls

MARCH 2, 2020

The damn coronavirus continues to impact all our lives: the fact that many countries are applying restrictions on flights to and from Italy is, for example, creating various nuisances to my job. Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). News worth a mention.

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Hand tracking AR Oculus HTC 233

The Ghost Howls

OCTOBER 26, 2020

Coronavirus is back in Italy and from yesterday we’re having new restrictions like a night curfew, some kind of shops closed, etc… I hope that you and the people you love are safe. In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. Learn more.

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HTC Oculus Conference China 396

The Ghost Howls

APRIL 27, 2020

Another busy week has passed by, and here in Italy we just got the news that lockdown measures will start to loosen from next week, but the road to go out as we wish is still long. We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management).

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Course Magic Leap AR Oculus 260

The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). We all work towards making XR experiences that are always more immersive and advanced, but few of us work towards improving the ethical aspect of what we are going to build. Let’s all remember Morton Heilig.

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Magic Leap AR China Unity 230

The Ghost Howls

NOVEMBER 27, 2023

Italy won the Tennis Davis Cup, and that was pretty cool to see (the match between Sinner and Djokovic was just incredible). If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself.

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Augmented Reality Apple Samsung Ukraine 342

The Ghost Howls

SEPTEMBER 20, 2021

I think I’ll miss the joys of summer (and all the trophies that Italy has won), but at least I’ll be able to enjoy again some delicious hot chocolate Before leaving you to the news of the week, I’m happy to announce to you that I’ve been selected as a speaker for AWE US 2021 ! Apple VR headset may feature a 3000PPI microOLED display.

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AR Nigeria Apple Oculus 496

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering. Image by Immersive Computing). supports VR. 3D artists rejoice!

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Augmented Reality Virtual Reality Apple Tools 383

The Ghost Howls

MAY 20, 2021

Italy, Canada, and China together to create an amazing video about these VR glasses! We all wonder who can be the Facebook competitor, and we often talk about Microsoft, Apple, Samsung, but we usually forgot about Huawei. I strongly advise you to watch it here below. The importance of Huawei.

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China Controllers Video Course 514

XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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AR Apple Eye Tracking 68

The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. 2021 will be the year that in Italy we’ll have the first most serious rollout of 5G in the biggest cities.

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Virtual Reality Trends China HTC 521

The Ghost Howls

OCTOBER 30, 2022

It is also promoting the metaverse everywhere, also on mainstream media: yesterday a friend of mine who doesn’t work in tech told me to have seen a TV spot here in Italy about the metaverse. Meta wants all of us closed in a VR prison, but Apple/Snap/Niantic instead are the good guys doing AR. Meta is bad, Apple is our savior!

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Magic Leap Apple Technology Microsoft 545

The Ghost Howls

OCTOBER 27, 2019

I’m back in Italy, and finally, I can eat again some good pasta… even if I will miss ?? Image by Microsoft). Microsoft wants to play safe, though, so it is now launching it only in two small countries , so that to identify possible problems only in a small subset of the worldwide population before the big launch.

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Magic Leap AR Samsung Virtual Reality 170

The Ghost Howls

JANUARY 29, 2019

Me participating at the press conference of Rome Reborn, in Italy. Now you can immerse yourself in the ancient city , to walk down its streets, and even to enter some of its most famous buildings while listening to the commentary of highly qualified experts. So this is NOT a sponsored post. Where is that?

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Virtual Reality Study Education Oculus 248

The Ghost Howls

OCTOBER 16, 2022

This is ridiculous, not only because the Pro costs a lot of money, but also because it is sold as a “work device” I don’t know how things work where Zuck lives, but here in Italy, a typical workday is 8 hours, not 2. Unless Apple kills it, of course… Productivity ecosystem. Partnership with Microsoft.

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Microsoft Eye Tracking Controllers Video 432

The Ghost Howls

MARCH 28, 2021

Basically, it is an open and distributed platform to provide the AR Cloud (which is, in turn, a distributed, shared, and persistent augmented reality), that opposes itself to the private AR Clouds that companies like Facebook, Apple, Microsoft, and Niantic are building. And the first one, highlighted by Julia, is that it is accessible.

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AR Augmented Reality Data Apple 347

The Ghost Howls

DECEMBER 8, 2021

Today is a special day in Italy when families prepare the Christmas Tree, so I decided to publish a very special post that is a big gift to the whole XR community. Even the big players like Sony, Apple, and Microsoft have substantially reduced their production estimates for 2022, whilst processor manufacturers talk of delays into 2024.

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Controllers Haptic Hardware Simulation 496

The Ghost Howls

SEPTEMBER 20, 2020

I’ve preordered my basic $299 one (€349 in Italy) and it will arrive on October, 15th. For sure the announcement at FC and the release date in 2021 have been studied to put some pressure on Apple , which seems to be the only rival to Facebook for what concerns the AR future. Maybe who invented the name was a fan of this song.

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Oculus AR Data Gaming 544