The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Hero view of PSVR 2 (Image by Sony Interactive Entertainment).

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . HTC/Microsoft .

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Hypergrid Business

JANUARY 25, 2023

Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In its blog post, the company said that it will be focusing on other metaverse-related efforts, such as the launch of Microsoft Mesh , an enterprise-focused metaverse platform. What about Meta, Google and Apple?

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Microsoft Virtual Reality Augmented Reality Apple 145

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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AR Insider

JULY 22, 2021

Sony, for example, has a mature console ecosystem, with a huge relative advantage in game prices (3x), sales channels and customer base (10x+) over Quest. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle. They make it up on the games. See Part I here.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. This is the 150th Week Peek!

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AllThingsVR

JUNE 6, 2016

Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. And Windows Holographic is … well, Windows. Read more here.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

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GizModo VR

JUNE 27, 2022

Apple is one of the most globally respected technology companies, having built its reputation on creating reliable, high-end products with innovative features. The Cupertino tech giant has such an impressive track record that its next project—whether that be an AR headset or something else entirely —is already assumed… Read more.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.

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Road to VR

DECEMBER 7, 2018

Key Items Include: Large Quantities of 27” Apple Thunderbolt Displays. Google Daydream Systems/ Headsets. Assorted Microsoft Systems/ Accessories/ Controllers. Sony PS4 Systems/ Accessories/ Controllers. Large Quantities of Dell Monitors. Samsung Odyssey Systems/ Headsets. Oculus Systems/ Headsets. Wacom 21” Tablets.

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UploadVR Between Realities podcast

FEBRUARY 2, 2017

Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent. Every company except one.

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VRScout

JANUARY 16, 2017

.” The report predicts America will be the major source of revenue for the VR gaming market, citing increased awareness and growth brought on by companies such as Google, Samsung and Sony. According to the report, the price of VR devices and components will also decline due to the investment of major corporations like Google.

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Gaming Virtual Reality Sony Google 150

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR?

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AR Insider

JULY 19, 2021

The streaming giant is going head to head with Microsoft, Sony, Google and Apple. Facebook Head of AR/VR Content Mike Verdu to Lead Netflix’s Push into Gaming. The rumors have been swirling, and they’re true. They have to. Games are way bigger than Hollywood now.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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Mashable VR

JUNE 26, 2022

Here are the organizations that have made initial pledges to do so in varying capacities : Tech and social media Meta Apple Amazon Google Microsoft Adobe Sony Box.com Intuit Reddit Tesla Retail Starbucks Dick's Sporting Goods Patagonia DoorDash GrubHub Levi Strauss & Co.

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Road to VR

MARCH 19, 2017

Despite Sony being pleasantly surprised by its official PSVR sales figures – with the nearly 1 million units sold since its October 2016 launch – it’s difficult to get a handle on market penetration for VR hardware to date. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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GizModo VR

DECEMBER 29, 2020

For companies like Apple and Microsoft, this could have been a landmark year were it not for everything else going on. It didn’t feel like it, what with a major pandemic and massive financial crisis, but 2020 was actually an incredible year for gadgets. While the competition for our attention this year was steep,… Read more.

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Road to VR

OCTOBER 22, 2016

Some the participating companies included Mozilla, Google, Samsung, Oculus, Facebook, Apple, Microsoft, Valve, Sony, Yahoo, Unity, Intel, Qualcomm, NVIDIA, HP, Dolby, High Fidelity, JanusVR, and Sketchfab.

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The Ghost Howls

MARCH 1, 2021

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. More info (Use Google Translate). Google Chrome now supports WebAR. Image by Microsoft).

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Peter Graham

FEBRUARY 10, 2020

Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space. Plenty of companies are interested in the possible use cases of augmented reality (AR), from entertainment to education and retail.

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AR Augmented Reality Microsoft Entertainment 89

The Ghost Howls

FEBRUARY 9, 2020

Let’s see how Apple and Google will answer. Sony closes its game studio in Manchester. According to GamesIndustry.biz, Sony is closing its Manchester-based game studio, that it opened in 2015 to produce ‘AAA’ PSVR exclusives. Google Glass 2 is now available for direct purchase. Great post. Learn more. Some XR fun.

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Mashable VR

JUNE 11, 2022

The weatherproof Sonos Move is easy to bring inside and outside thanks to its handle, has great sound quality, and has Google Assistant and Amazon Alexa built in. It is peak backyard barbecue/patio hangout season, and you don't want to be caught without a speaker that can handle the task.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

billion from companies listed below like Google and Qualcomm. Google – NASDAQ: GOOG – Cardboard, Google VR, Daydream & Tango, VR cameras, Tilt Brush. Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Unconfirmed.

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The Ghost Howls

FEBRUARY 23, 2023

With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area. For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Check-ins with Apple experts for UI design and development guidance, and help refining your app. This Apple-owned development device needs to be returned upon request.

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Bernard Marr

JANUARY 4, 2023

Those known to be taking part include Google, Microsoft, LG, Sony, ASUS, Garmin, Panasonic, Nvidia, Intel, Hisense, JBL, and AMD. This is a collaborative smart home device standard backed by more than 500 tech companies, including leaders in the field like Amazon, Google, and Apple.

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GizModo VR

JUNE 24, 2022

Apple’s mixed reality headset will “likely be announced” in January 2023, according to reliable analyst Ming-Chi Kuo. In a state of the VR industry blog posted to Medium , Kuo predicts that Apple’s entry into the space will be a catalyst for the growth of virtual and augmented reality, and dubs the company a… Read more.

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Augmented Reality Apple AR Industry 98

GizModo VR

APRIL 21, 2021

My phone time is usually spent sanding down the edges of my mind on TikTok and Twitter, with a “healthy” dose of emailing, calendar massaging, and capital-S Slacking to get things done. But recently, a new category of app has crept up my iPhone Screen Time leaderboard: gaming, especially through platforms like Steam… Read more.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

OCTOBER 26, 2020

Viveport is improving a lot, and now HTC is also launching the Vive XR Suite , which will be distributed thanks to the support of a strong network of partners like HP, NVIDIA, Baidu (the Chinese Google), and Accenture. Sony will give PS4 camera adapters for PS5 for free. Sony has answered this question in the weekend.

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