AR Insider

JANUARY 27, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. Since then, Moore’s Law has pushed the concept closer to reality for most folks, but immersive 3D mapping is still an unfulfilled promise. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Interest in AR smart glasses trends is increasing again in 2024. Right now, countless vendors, including companies like Microsoft, Meta, and Apple , are all driving new interest in AR specs. As the landscape evolves, certain trends have begun to emerge, highlighting the potential direction of the smart specs industry.

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The Ghost Howls

OCTOBER 23, 2023

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business.

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XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1

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ARVR

OCTOBER 7, 2020

In this article I’ll describe the 6 most important AR trends to watch in 2020. In 2016 the immersive technology was globally used through the app Pokemon GO. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Trending AR VR Articles: 1.

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AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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XR Today - Augmented Reality tag

APRIL 22, 2024

Apple’s annual Worldwide Developers Conference (WWDC) is coming. Apple will host a widely published in-person keynote showcase during the event, followed by three days of virtual content to bring budding developers the latest updates. Apple has not confirmed any Vision Pro-related WWDC news. Could WWDC 2024 be an XR Showcase?

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AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. W elcome back to Spatial Beats.

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ARVR

MARCH 14, 2022

The mobile app development landscape is constantly evolving with the dynamic trends and changing consumer behavior. Tech advancements, customer demands, software updates, and more highly influence the application development trends. They should gain an edge on the latest technology developments, market needs, and existing trends.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2024

This week at Mobile World Congress (CES) 2024 in Spain, HTC VIVE is showing face with a strong presence as a leading enterprise XR solutions provider reacting to industry trends to create its products. The firm also believes controllers hold a place; “we believe that controllers give you a certain immersion,” Shen remarked.

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ARVR

MARCH 31, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple.

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ARPost

JANUARY 21, 2022

We had a lot of news in the XR space in 2021, and a lot of trends could be distilled from that news. Trends around VR adoption, opensource, low and no-code development. However, some of the most exciting trends are all around AR glasses. We’re talking, of course, about Google Glass. The Obvious Outlier.

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XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. The wider immersive technology sphere also aims to discover new opportunities by leveraging emerging tech, attaining new partners, and business models.

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ARPost

JANUARY 20, 2022

It provides users with a more immersive way of engaging with and searching for information. Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds. One emerging trend in AR technology is AR cloud, which is key to bringing together our physical and digital worlds.

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The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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AR Insider

JUNE 25, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A nnouncements at WWDC this week continue to paint a picture of Apple’s long-term AR play. But more closely related to AR and its common graphical connotations, Apple announced GeoAnchors for ARkit 4.

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Infotainment Trends.

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Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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XR Today - Big XR News tag

OCTOBER 13, 2023

The Immerse Global Summit (IGS) will kick off its 2023 edition in Orlando, Florida, between 17 and 23 October. Following ten years of operations, IGS 2023 is launching as part of the Metacenter Global Week, an event packed with the latest XR industry innovations and trends. Andre Elijah Immersive Inc.

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Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

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Tech Trends VR

FEBRUARY 27, 2019

Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon. For companies looking to get into Immersive technologies our VR Consultancy service offers comprehensive support in strategic deployment of Virtual, Augmented and Mixed Reality.

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ARVR

JANUARY 21, 2022

Let’s take a look at some of the augmented reality trends driving innovation in 2022. Trend #1: Mobile Augmented Reality Is Evolving Mobile augmented reality has many clear advantages that make it the center of much of the technology’s attention. Trending AR VR Articles: 1. How VR could bring transhumanism to the masses 2.

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Bernard Marr

OCTOBER 31, 2022

Crucially, it’s one where, unlike social and search, which are pretty well sewn up by the likes of Google and Meta, there is still everything to play for. Therefore, many ideas of how we will interact with it involve immersive technology such as virtual reality (VR), augmented reality (AR), and mixed/extender reality (MR/XR).

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AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. World-Immersive Properties.

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ARPost

SEPTEMBER 25, 2020

With Google, Apple, and other tech giants heavily investing in the space, industry insiders debated whether 2020 would be the year things would finally enter the slope of enlightenment. Furthermore, Gartner explains that mature technologies tend to live right in the heart of many other, still emerging, technology trends.

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ARPost

MAY 5, 2021

However, we teased out some session trends and highlights in case you missed this year’s event. Accessibility in terms of cost and learning curve were recurring themes, as were immersion, and data and security. However, security, as well as the benefits of long-term immersion, were questioned by other speakers. “We

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Tech Trends VR

NOVEMBER 20, 2018

The film is a product of the Google Daydream Impact Project which aims to make a positive difference in society through the application of immersive technologies such as VR and AR. The experience can be downloaded now from the Google Playstore and the iOS Apple Store. VRScout (@VRScout) October 31, 2018.

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AR Insider

JANUARY 16, 2020

ARtillery Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. That could come in the form of Apple AR glasses and their mainstreaming effect.

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AR Insider

JULY 16, 2021

The thought is that its levels of immersion can engender high engagement with various flavors of display ads. VR advertising’s opportunity goes back to factors noted above: potentially high ad engagement given inherent levels of immersion. across Google’s display ad network. VR Advertising Pros.

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AR Insider

JULY 2, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. and Facebook/Scape ).

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XR Today - Mixed Reality tag

JANUARY 24, 2024

The Apple Vision Pro is just around the corner; next week, the major computing firm is set to debut the product for US customers following years of leaks and teasers. Moreover, Apple is keen to educate new audiences on XR and its related technologies. Can Apple’s Spatial Computing Vision Reach Enterprise Clients?

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Bernard Marr

OCTOBER 3, 2022

As a futurist, it’s my job to look ahead and identify the most important future trends in business and technology. Every year, I look ahead and outline the key tech trends for the coming year – those that businesses must address today to remain competitive. However, many of them won’t become relevant until decades from now.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Learn more. Some XR fun.

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