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XR Talks: Behind Facebook’s Spatial Strategy

AR Insider

We’ve estimated that its annual XR R&D spend — not including its $2 billion Oculus acquisition — approaches $10 billion. That includes both AR and VR, the latter being more tangible today, given Oculus’ in-market status. What’s Driving Apple’s Rumored VR Play? Network Effect.

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Oculus To Meta: 10 Years Of Mark Zuckerberg's Quest For VR

Upload VR

On March 25, 2014 the world learned Mark Zuckerberg purchased Oculus VR for over $2 billion. Oculus CEO Brendan Iribe, for example, tried and failed to ship better PC VR headsets than the Rift as standalone VR became Zuckerberg's focused strategy. Facebook had around 10,000 employees when it acquired Oculus in 2014.

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In-Vehicle VR Company Holoride Adds Marvel Film Directors To Its Team

VRScout

The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey. Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment.

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Palmer Luckey Gave His Take On Meta Quest Pro And Apple Vision Pro

Upload VR

Palmer Luckey gave his take on Meta Quest Pro and Apple Vision Pro and explained what he would do differently if still at Oculus. If you're unaware, Luckey founded Oculus VR in 2012 to launch the Kickstarter campaign that would eventually lead to the consumer Oculus Rift in 2016, after two publicly sold development kits.

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Trends and predictions for XR in 2024

The Ghost Howls

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.

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What’s Facebook’s Wearables Master Plan?

AR Insider

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. At the center of this master plan is the thing that kicked off the current AR & VR era: Oculus.

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2020 Spatial Predictions: ‘Training Wheels’ Win AR

AR Insider

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. This strategy will be critical in 2020. Another example is Houzz. But there are also confidence signals. Sleeping Giants.

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