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XR Talks: Behind Facebook’s Spatial Strategy

AR Insider

With Oculus for example, it subsidizes the hardware to jumpstart a network effect, which benefits consumers and developers. As we examined around Apple’s potential VR headset, VR could establish the necessary supply chain for its eventual AR glasses. What’s Driving Apple’s Rumored VR Play? Network Effect.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Probably the communication machine of the company is not as strong as before, so the old message still hangs around.

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Who’s Waging the Wearables Wars? Part V: Apple

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

Wearables 237
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Apple Fires the Latest Shot in the Wearables Wars

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

Wearables 252
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Analysis: Meta opens up its walled garden to become the Android of XR

The Ghost Howls

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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Trends and predictions for XR in 2024

The Ghost Howls

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

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Palmer Luckey Gave His Take On Meta Quest Pro And Apple Vision Pro

Upload VR

Palmer Luckey gave his take on Meta Quest Pro and Apple Vision Pro and explained what he would do differently if still at Oculus. Luckey On Apple Vision Pro Discussing VR, Diamandis first asked Luckey for his views on Apple Vision Pro. If Apple had tried to go after the low end of the market, that would've been a mistake.

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