The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

China 336

China Industry Government AR 336

The Ghost Howls

JANUARY 15, 2024

I picked Unity as the game engine because it is one of the best ones out there, I’m good at using it, it has a great community that can support you in case of issues, and it is also the first engine to be compatible with XR headsets when they’re out: Apple itself talked about Unity during the announcement of the Vision Pro.

Unity 479

Unity Machine Learning Architecture Software 479

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. This aids collaboration and productivity between staff on – and off-site.

AR 85

AR Data Healthcare Industry 85

UploadVR Between Realities podcast

NOVEMBER 29, 2016

We discuss the future of 3D modeling, how Sketchfab sees VR developing, and some of the strategy he used to bring his startup to success. Apple is going to release something around that — Windows just released a phone with native 3D capture. We are integrated with the Unity asset store for example.

3D Capture 100

3D Capture France Tools Unity 100

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

Augmented Reality 497

Augmented Reality Magic Leap AR Apple 497

The Ghost Howls

MARCH 2, 2020

The damn coronavirus continues to impact all our lives: the fact that many countries are applying restrictions on flights to and from Italy is, for example, creating various nuisances to my job. Is this really what Apple wants? (Thanks Robert Scoble for this news!). This is one of the weirdest rag-doll experiments in Unity.

Hand tracking 244

Hand tracking AR Oculus HTC 244

XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. But at any rate, what we realized was when Google and Apple gave this gift of AR to the world just three summers ago, saying they were all-in with AR, meaning that the hardware was going to work, it was like, wow.

AR 78

AR Chicago Augmented Reality Training 78

XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. But at any rate, what we realized was when Google and Apple gave this gift of AR to the world just three summers ago, saying they were all-in with AR, meaning that the hardware was going to work, it was like, wow.

AR 78

AR Chicago Augmented Reality Training 78

XR for Business Podcast

OCTOBER 2, 2019

So this allows a worker to just hold up the phone and see basically the right AR content on every machine, on every pathway, seeing the warning signs that are particularly tailored to the specific status of this worker, for example. This relates to, for example, the distance of localization. So this actually happened.

AR 78

AR Augmented Reality Technology Google 78

XR for Business Podcast

OCTOBER 2, 2019

So this allows a worker to just hold up the phone and see basically the right AR content on every machine, on every pathway, seeing the warning signs that are particularly tailored to the specific status of this worker, for example. This relates to, for example, the distance of localization. So this actually happened.

AR 78

AR Augmented Reality Technology Google 78

XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. But at any rate, what we realized was when Google and Apple gave this gift of AR to the world just three summers ago, saying they were all-in with AR, meaning that the hardware was going to work, it was like, wow.

AR 60

AR Chicago Augmented Reality Training 60

XR for Business Podcast

OCTOBER 2, 2019

So this allows a worker to just hold up the phone and see basically the right AR content on every machine, on every pathway, seeing the warning signs that are particularly tailored to the specific status of this worker, for example. This relates to, for example, the distance of localization. So this actually happened.

AR 60

AR Augmented Reality Technology Google 60

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.

Technology 78

Technology Guinea 360 Video Tools 78

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz.

AR 166

AR Magic Leap Oculus Virtual Reality 166

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.

Technology 60

Technology Guinea 360 Video Tools 60

AR Insider

MAY 1, 2020

One example we often point to is the illogical ubiquity of Apple’s low-quality, infuriating and knot-prone wired earbuds. At a very foundational level, one issue is hardware ubiquity, according to Unity Labs’ XR Research Lead Timoni West (see our past interview ).

Unity 236

Unity Video AR HTC 236

XR for Business Podcast

DECEMBER 18, 2019

And once that starts to catch steam, every company in the world is going to have to have an exit strategy. Some of the companies trying to go out too early — castAR is a good example of that. You see these companies… like Jaunt, for example. Here’s a prime example. And we see it time and time again.

Training 78

Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

And once that starts to catch steam, every company in the world is going to have to have an exit strategy. Some of the companies trying to go out too early — castAR is a good example of that. You see these companies… like Jaunt, for example. Here’s a prime example. And we see it time and time again.

Training 78

Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

John Riccitiello -- the CEO of Unity -- was one of the first to point out that there was going to be this great sort of gold rush of people who were going to overhype VR and its potential, and then we're going to see this gap of a disappointment where the early reality didn't match up with the hype and a lot of people were going to bail on it.

Training 60

Training San Jose Oculus AR 60

XR for Business Podcast

DECEMBER 18, 2019

And once that starts to catch steam, every company in the world is going to have to have an exit strategy. Some of the companies trying to go out too early — castAR is a good example of that. You see these companies… like Jaunt, for example. Here’s a prime example. And we see it time and time again.

Training 60

Training San Jose Oculus AR 60

XR for Business Podcast

SEPTEMBER 25, 2019

I mean, give you an example. And I said when I explained that example, when we did it for Range Rover, that that showed it clearly. So that’s one of the big examples. Dirk: That’s like the Apple strategy, right? Oh, I need 10 people with Unity skills. We have an adoption problem. Dirk: Right.

AR 78

AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

I mean, give you an example. And I said when I explained that example, when we did it for Range Rover, that that showed it clearly. So that’s one of the big examples. Dirk: That’s like the Apple strategy, right? Oh, I need 10 people with Unity skills. We have an adoption problem. Dirk: Right.

AR 78

AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

I mean, give you an example. And I said when I explained that example, when we did it for Range Rover, that that showed it clearly. So that's one of the big examples. Dirk: That's like the Apple strategy, right? Oh, I need 10 people with Unity skills. We have an adoption problem. Dirk: Right. Alan: Exactly.

AR 60

AR Machine Learning Augmented Reality Technology 60

XR for Business Podcast

AUGUST 21, 2019

He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Alan: Let’s give an example. For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Alan: Let’s give an example. For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Alan: Let's give an example. For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores.

Austin 60

Austin Google AR Examples 60

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

Machine Learning 60

Machine Learning Education Apple Technology 60

XR Today - Mixed Reality tag

DECEMBER 14, 2022

” Such companies included those monitoring brands such as Nike and Gucci, who have adopted their own Metaverse strategies, and find metaverse adoption overwhelming. He said he was also fortunate to see “the development of mobile devices from the very beginning” as an example of previous challenges.

Miami 82

Miami Industry Training Technology 82

XR for Business Podcast

AUGUST 12, 2019

They’re delivering a mixed reality platform that is the world’s largest brands and retailers are using to streamline their merchandising process and go to market strategy much faster. So, I’ll give you a retail example and then a brand example. One other example would be on the brand side. Tracey: Yeah.

Retail 78

Retail Technology AR Augmented Reality 78

XR for Business Podcast

AUGUST 12, 2019

They’re delivering a mixed reality platform that is the world’s largest brands and retailers are using to streamline their merchandising process and go to market strategy much faster. So, I’ll give you a retail example and then a brand example. One other example would be on the brand side. Tracey: Yeah.

Retail 78

Retail Technology AR Augmented Reality 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. They had some really interesting examples there. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Alan: Yeah?

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. They had some really interesting examples there. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Alan: Yeah?

Automotive 78

Automotive Magic Leap Course Industry 78