XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 103

ARPost

JUNE 15, 2020

For instance, it has entertainment applications, and can also be used for retail, in the medical field, and for manufacturing, among others. Unity Support. Unity is an advanced game engine used in the development of augmented reality apps, especially gaming. Google ARCore. Apple ARKit. billion that same year.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc.

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Virtual Reality AR Augmented Reality Google 130

The Ghost Howls

DECEMBER 26, 2023

More info (Kura wins CES Innovation Award) More info (VR Nima talks about innovation awards) Apple Vision Pro may launch this February A new week, a new set of rumors about the Apple Vision Pro: According to Mark Gurman, the headset is now slated to launch this February. Last week, people said January.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

For many developers, not just in the gaming space, but throughout the world, Unity stands as one of the most powerful environments for development. Currently one of the world’s most popular development platforms for gaming brands, Unity is investing heavily into the XR environment.

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Gaming Unity Augmented Reality Microsoft 89

XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Additionally, brands and entertainment groups can leverage the technology stack to develop immersive sales and marketing experiences. 5.

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Unity Tools Education Unreal 90

AR Insider

JULY 9, 2021

IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Game engines such as Unity have driven these prices down in terms of 3D creation and application. That curve for emerging tech often goes from understanding to expectation.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Industry Apple Unity North America 92

ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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Augmented Reality Virtual Reality Tips AR 130

Full Dive Gaming

JUNE 28, 2022

From major consumer activations to powerful enterprise solutions, we employ emerging AR and VR technologies that push the boundaries of what’s possible across entertainment, sports, retail and the enterprise as companies get into the Metaverse. Each week, we release NEW EPISODES on all Your Favorite major platforms: Spotify, Apple, Google.

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AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.

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Trends AR Apple Tips 195

AR Insider

JULY 16, 2021

These include video, social media, mobile apps, and games (just ask Unity). To put some numbers behind that, 75 percent of apps in Apple’s App Store’s first year were paid apps — similar to VR today. across Google’s display ad network. That figure declined to 15 percent in 2014 and about 10 percent today.

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Trends Exercises AR Gaming 350

The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Google halves its revenues on the Play Store. Google has just decided to cut its share on the Play Store to “just” 15% of the revenues of the titles up to $1M. Learn more (XR Collaboration) Learn more (Unity College). Header image by Sony Interactive Entertainment).

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ARVR

AUGUST 28, 2020

Companies like Tesla and Google are heavily investing in self-driving cars that can completely reduce risks of accidents due to unsafe driving. As against what one would expect out of a pure entertainment device, the VR technology offers industry based use cases that can help us construct a more empowered society. Fortunately no!

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Virtual Reality Simulation Healthcare Unity 130

AR Insider

AUGUST 28, 2019

These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. That mobile AR addressable market is often cited as “1 billion units,” which is true if counting Apple ARkit and Google ARcore. billion by 2023.

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AR Hardware Trends Course 202

VRWorld

JUNE 8, 2016

It was no other than Google that delivered the first “million unit VR headset” By launching Cardboard VR application and the headset made out of… cardboard, Google set the stage for massive adoption of VR among developers, and the company isn’t stopping anytime soon. The difference between $75 million and $1.34

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Google AR Augmented Reality Head Mounted Display 40

AR Insider

JULY 25, 2019

These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. That mobile AR addressable market is often cited as “1 billion units,” which is true if counting Apple ARkit and Google ARcore. billion by 2023.

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AR Hardware Trends Course 181

Tech Trends VR

FEBRUARY 24, 2019

Although they haven’t deployed on Magic Leap yet, they’re hopeful that because every platform out there is investing in enabling Unity compatibility which enables them to develop cross-platform more easily.

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Magic Leap Microsoft San Francisco Trends 282

UploadVR Between Realities podcast

AUGUST 9, 2017

They aim to bring the awards back in 2018, skipping the 2017 season “in order to assess the changing landscape of immersive technology and entertainment,” according to a prepared statement. Apple’s eye-catching ARKit is on the verge of release alongside a series of Microsoft-backed VR headsets.

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AR Insider

JUNE 30, 2021

These include video, social media, mobile apps and games (just ask Unity). To put some numbers behind that, 75 percent of apps in Apple’s App Store’s first year were paid apps — similar to VR today. across Google’s display ad network. That figure declined to 15 percent in 2014 and about 10 percent today.

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Trends Exercises AR Gaming 150

Peter Graham

SEPTEMBER 16, 2019

Developed by AR specialist Imprezario Entertainment in collaboration with horror maestro Oren Peli (Paranormal Activity , Insidious ), Night Terrors: Bloody Mary is a survival videogame where it’s best to keep moving. USD on Apple Store and free on Google Store.

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AR Augmented Reality Unity Retail 53

XR Today - Mixed Reality tag

JUNE 1, 2023

” He explained that XR had become a thriving industry , transforming verticals such as healthcare, entertainment, education, and gaming. Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.”

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Industry Magic Leap Technology Immersion 93

The Ghost Howls

APRIL 1, 2024

But the release of the Apple Vision Pro proved to Valve employees that people are fine with having an all-in-two device with two units connected by a cable. RecRoom without kids For us developers, there will be a dedicated Unity SDK at launch , with the Unreal one following a few months later.

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Apple Leap Motion Controllers Virtual Reality 411

The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Check-ins with Apple experts for UI design and development guidance, and help refining your app. This Apple-owned development device needs to be returned upon request.

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Apple Survey Machine Learning AR 289

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them. Why and how has it started?

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China Industry Government AR 308

The Ghost Howls

JANUARY 10, 2022

My favorite ones have been: Sony Interactive Entertainment has revealed that the next PSVR headset will be called PSVR 2 and will feature 2K x 2K per eye, up to 120 Hz framerate, and 110° FOV. New rumors on Apple and Meta devices. This is why companies like Apple, Google, Microsoft and Meta are exploring similar technologies.

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The Ghost Howls

DECEMBER 14, 2020

Image by Respawn Entertainment). We have been waiting for “Medal Of Honor: Above And Beyond” for years : it had been announced as an AAA game, made in collaboration with a great studio like Respawn Entertainment, with realistic recreation of war in virtual reality. Other relevant news. News worth a mention. Image by CD PROJEKT RED).

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Gaming Augmented Reality Germany Oculus 289

The Ghost Howls

JANUARY 13, 2021

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. For who wasn’t doing AR at that time: Metaio had an amazing SDK for phone-based AR, but then it got acquired by Apple and it disappeared from the market. Since I loved gaming (who doesn’t love gaming?),

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Virtual Reality Unity Course AR 430

The Ghost Howls

MARCH 14, 2022

It is promising in-car VR entertainment system, that offers VR experiences whose movements are synchronized with the ones of the car, for an experience that is nausea-free and feels like the one of an amusement park. Apple chips may be its secret weapon for XR. Google and Waymo evolve NERF to cope with cities. Image by Waymo).

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Magic Leap Apple Ukraine AR 377

VRScout

APRIL 14, 2020

XR experiences in general, have proven themselves to be an amazing tool for everything from workforce training and digital marketing to product visualization, entertainment, and immersive online education. You’ll even find Chicken Waffle themselves on XR Swim!

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Education Tools Entertainment Unreal 518

The Ghost Howls

NOVEMBER 27, 2023

This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses. More info Discover Quest 3 and Apple Vision Pro cost estimations A Chinese firm has tried to estimate the cost of the components of both the Quest 3 and the Apple Vision Pro.

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Augmented Reality Apple Samsung Ukraine 340

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

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Canada Unity Magic Leap AR 78

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

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Canada Unity Magic Leap AR 78

The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). Some news on VR content from this week: Drifter Entertainment has just announced “The Lies Beneath” , a survival horror VR game for Rift and Quest. This is one of the weirdest rag-doll experiments in Unity. Facebook acquires Sanzaru Games. Learn more.

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XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

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Canada Unity Magic Leap AR 60

ARVR

APRIL 9, 2021

This technology is a fun and entertaining way for children to use their imagination in a new way. It is available at the Apple Developer website under the Applications tab. ARCore is a Google SDK. It is an answer to Apple’s ARKit. Just like ARKit, ARCore can work with Java/OpenGL, Unity, and Unreal.

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ARPost

JUNE 17, 2021

These included entertainment, gaming, design, e-commerce, and remote presence. President and Co-founder, Lisa Pan, similarly commented that too many people are waiting for an AR hardware offering from a giant like Apple or Facebook. Exploring Use Cases With Patrick Liu. Much of the presentation was dedicated to featuring use cases.

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