AR Insider

APRIL 27, 2020

Oculus Quest has been the accelerant that the VR industry needs. That flows from a long-term platform strategy that sacrifices near-term margins for long-term market share. But perhaps a more telling metric goes straight to the source: Oculus Quest Store data. Oculus Quest Store is a good proxy for that.

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Oculus Data Survey Trends 217

AR Insider

APRIL 6, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Apple of My Eye.

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AR Wearables Apple Strategy 359

The Ghost Howls

APRIL 27, 2020

With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company.

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Course Magic Leap AR Oculus 269

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.

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Trends Apple Google Unity 433

The Ghost Howls

MAY 2, 2024

The historical moment of the launch of Quest 1 (Image by TechCrunch) Oculus Quest 1 launched in 2019 for $399. Quest 3S launch date and strategy When will the Quest 3S be launched? For Quest 3 only… of course they can not mention the unannounced Quest 3S You may wonder when the Quest 2 will be discontinued.

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Gaming Oculus Course Strategy 311

The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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Apple Augmented Reality AR Virtual Reality 478

XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

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Apple Immersion Industry Hardware 80

AR Insider

JANUARY 22, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. This includes continued momentum for Oculus Quest and additional Facebook investments like content libraries and supporting tech (e.g.

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AR Data Oculus Hardware 217

AR Insider

DECEMBER 24, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. This strategy will be critical in 2020. Apple is already conditioning this use case (AirPods & Watch), as is Snap (Spectacles).

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Training AR Wearables Strategy 195

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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Apple Oculus China Magic Leap 517

Road to VR

FEBRUARY 10, 2022

If true, it would represent a significant change of course for the HoloLens product line. Samsung partnered with Oculus (now Meta) back in 2014 to build Gear VR, a snap-in VR smartphone holder that was a generational leap in terms of low-latency mobile VR.

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Microsoft AR Samsung Magic Leap 258

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

Wearables 130

Wearables AR Strategy Apple 130

ARVR

APRIL 15, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” it’s probably Apple.

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AR Wearables Apple Augmented Reality 130

The Ghost Howls

MARCH 12, 2021

Some weeks ago, a group of 12 indie development studios decided to launch the first bundle dedicated to App Lab experiences for Oculus Quest. The user could buy the bundle and get access to sideloadable versions of the games, with the promise of a free key for when the game would have been approved by Oculus on App Lab.

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Oculus Gaming Course Examples 360

Road to VR

AUGUST 5, 2021

Since its launch in 2019 Oculus Quest has represented a major shift in Facebook’s VR strategy by moving away from the PC. While there’s a handful of hand-tracking games available on the headset, the entire Quest menu, including the Oculus browser, can be controlled completely by your hands. Image courtesy Oculus.

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Oculus Hand tracking Controllers Gaming 362

The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. Some news on content.

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Machine Learning Eye Tracking Unity Hardware 382

TechCrunch VR

JULY 28, 2022

What’s worth recalling is why Meta pursued the strategy of selling headsets at-cost to begin with. That was, of course, a piece of hardware that necessitated a gaming PC and was one with close competitors at similar price points.

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Virtual Reality Industry Government Hardware 105

The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. The actions coming from the US are not much related to VR and Oculus, but mostly to the social space. In Germany, instead, the legal action regards the mandatory Facebook login for Oculus Quest 2.

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Gaming Augmented Reality Germany Oculus 300

TechCrunch VR

FEBRUARY 3, 2023

For scope, remember that Meta bought Oculus — the pioneering VR hardware company that formed a groundwork for its efforts — for $2 billion back in 2014. Apple, one of the only consumer-focused companies poised to compete with Meta in the sector, is widely expected to launch a new AR/VR headset soon. Meta reported $13.7 billion in 2021.

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AR Software Hardware Strategy 82

VRScout

DECEMBER 23, 2018

Employees worked hard to put together a great list of gift suggestions that you could give your loved ones – and of course there are suggestions of gifts you could give yourself. The longest part of the entire process, according to Fridman, was getting Apple to approve their app.

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AR Retail Augmented Reality New York 284

The Ghost Howls

SEPTEMBER 22, 2019

Considering that Facebook is very smart also in leaking misleading info (as it has happened with the “Monterey” headset ), this can also be a move from Menlo Park to create hype for the upcoming Oculus Connect 6 and the AR glasses that will be teased there. We may know the field of view of Apple AR headset. Other relevant news.

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AR Apple Oculus Augmented Reality 278

The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”.

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Hand tracking AR Oculus HTC 235

The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! At Facebook Connect this week , Facebook has: Released the powerful Oculus Quest 2 , powered by Snapdragon XR2, and with a 4K display. Even Apple uses modified ARM chips.

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Leap Motion Machine Learning Sony Data 243

Upload VR

SEPTEMBER 22, 2022

Nearly four years after Mark Zuckerberg personally announced Oculus Quest the standalone VR market for consumers may have real competition. It’ll still play Quest games, of course, but this new high-end focus will also be a stark departure from almost everything Zuckerberg’s machine has built so far.

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South Korea Eye Tracking Japan Europe 140

The Ghost Howls

APRIL 24, 2018

Of course, these are US prices : here in Italy, the headset only costs €879 and all other bundles are more expensive because of taxes (damn taxes). I’m a bit comparing pears with apples, I know that. But f rom a business side, this is most probably the right price to fulfill its strategy. Oculus for business costs $900.

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HTC Italy Oculus AR 180

The Ghost Howls

MARCH 26, 2018

And once you decide to sell a premium product, of course, the price becomes super-high and unaffordable for all normal people. Oculus Go showcased. The Oculus Go (Image by Oculus). At GDC, the Oculus Go has been one of the main characters. 72 Hz mode : the headset can run not only at 60 Hz but also at 72 Hz.

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AR Magic Leap Oculus Virtual Reality 164

The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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Apple Video Gaming AR 459

The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. And this is opening new opportunities for all of us.

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Apple Google Technology Virtual Reality 426

The Ghost Howls

JUNE 29, 2020

Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Apple adds spatial audio to AirPods.

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Google Oculus AR Unity 432

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government AR 318

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 480

The Ghost Howls

OCTOBER 15, 2018

It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. It is a work in progress, of course… so we have to give ML time. pic.twitter.com/MbJZV8aOdf.

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Magic Leap Augmented Reality AR Florida 174

The Ghost Howls

OCTOBER 7, 2022

It is that time of the year when I make predictions about the upcoming Oculus/Facebook/Meta Connect, the main event of the year for Oculus/Facebook/Meta since a lot of time. The more buzzwords, the better, of course. Oculus Home for Rift. I found it cool when it was released, but then I stopped using it (Image by Oculus).

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Software AR Oculus Apple 457

The Ghost Howls

SEPTEMBER 15, 2020

Tomorrow is the big day of the Oculus Connect 7, which has now been sadly rebranded as Facebook Connect. Every year, Oculus has always made astonishing announcements during this yearly event, and we are sure that this year will be no exception to this rule. Oculus Quest 2. But what can we expect from it? Wireless Link.

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Oculus AR Video Controllers 375

XR Today - Mixed Reality tag

MAY 14, 2024

In April 2024, Meta announced a new “open ecosystem strategy” This means developers and device manufacturers can leverage the operating system to create virtual, mixed, and augmented reality experiences. Of course, the main reason behind Meta’s decision to open its ecosystem is likely that they want to access new revenue streams.

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Hardware Strategy Wearables Tools 84

The Ghost Howls

JANUARY 21, 2020

Me wearing the Oculus Quest. On the other side, PC gamers are appreciating the high-quality Valve Index (even if it has some reliability issues ), and casual gamers are loving the Oculus Quest. This year, I’m not going to make an exception, also because my predictions for 2019 performed pretty well.

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Virtual Reality Oculus Trends AR 443

ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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Apple AR Augmented Reality Virtual Reality 130