The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Probably the communication machine of the company is not as strong as before, so the old message still hangs around.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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Anand Tech

JUNE 5, 2023

As we round the corner after Computex and transition into June, it's time once more for Apple's annual World Wide Developers Conference. As always, Apple kicks off WWDC with their big keynote event, which though aimed first and foremost at developers, is also used as a venue to announce new products and ecosystem strategies.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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Apple Ukraine Samsung Data 270

AR Insider

DECEMBER 8, 2020

Smart glasses are of course the AR modality that will unlock the technology’s true potential. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye. This theory fits the profile for Apple’s signature multi-device ecosystem play.

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AR Wearables Apple Strategy 539

Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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Wearables AR Apple Strategy 330

Anand Tech

JUNE 6, 2022

As we round the corner after Computex and transition into June, it's time once more for Apple's annual World Wide Developers Conference. As always, Apple kicks off WWDC with their big keynote event, which though aimed first and foremost at developers, is also used as a venue to announce new products and ecosystem strategies.

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Apple Strategy Hardware Conference 86

AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse.

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Wearables AR Apple Strategy 301

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

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Trends Apple Google Unity 416

AR Insider

APRIL 6, 2021

We’re talking of course about AR glasses. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple. Apple of My Eye. The stakes are high for the AR industry, as Apple’s eventual moves could accelerate its ability to achieve scale.

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AR Wearables Apple Strategy 362

The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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The Ghost Howls

OCTOBER 11, 2022

Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. Meta Quest Pro and the strategy pivot. Of course the launch of the new device, the Meta Quest Pro, was one of the most important things from Connect. The battle against Apple. "Our

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Microsoft Strategy Tools Apple 523

The Ghost Howls

APRIL 27, 2020

With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Apple’s putting a lot of money into this.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

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The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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Google Samsung Apple Virtual Reality 480

AR Insider

DECEMBER 24, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. This strategy will be critical in 2020. One example is Ubiquity6’s strategy to condition users to scanning spaces by giving them a free tool to capture and share 3D models. Boiling it Down.

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AR Insider

MAY 18, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. After covering Apple last week, what moves is Google making in wearables? For Google that of course means search.

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Wearables Google AR Apple 310

XR Today - Mixed Reality tag

DECEMBER 15, 2023

Finally, mixed reality solutions like the Apple Vision Pro can combine elements of the virtual and real worlds to create highly accurate learning simulations. Outside of gamification, other popular learning strategies include: Scenario-based learning: Using immersive training technology to replicate real-life scenarios and experiences.

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AR Insider

FEBRUARY 25, 2021

Apple signals interest in location-relevant AR through its geo-anchors. And Apple’s continued efforts to map the world in 3D will be a key puzzle piece. There are of course several moving parts. Google’s Internet of Places Materializes. Turf Battle . Google isn’t alone. How will it all come together?

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AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. For Google that of course means search. We’ll be back with more breakdowns of players developing wearables strategies.

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Road to VR

FEBRUARY 10, 2022

If true, it would represent a significant change of course for the HoloLens product line. And as Microsoft no doubt looks to compete with Meta and Apple, both of which are making strides to release AR headsets for consumers in the near future, we’re sure to see its strategy out in the open sooner rather than later.

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ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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Wearables AR Strategy Apple 130

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Top news of the week.

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The Ghost Howls

MARCH 20, 2023

Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. A pretty useless one, like all the rumors about Apple and its glasses. And luckily for you, I have one. Such great news!

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Google Microsoft Ukraine Apple 410

AR Insider

JUNE 7, 2021

This is one of many pieces in Facebook’s spatial computing puzzle , which also includes AR-cloud development and, of course, VR. XR Talks: Behind Facebook’s Spatial Strategy. It’s unclear if this is apples-to-apples in terms of current/active creators versus lifetime totals. Neck-and-Neck.

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AR Apple Data Strategy 308

VRScout

JANUARY 7, 2020

Among the many products developed as part of what the company refers to as their “Age of Experience” product strategy, Samsung also teased its own dedicated AR headset. Of course, it goes without saying that the products shown are still very much in their developmental stage.

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Samsung AR Augmented Reality Exercises 204

The Ghost Howls

NOVEMBER 11, 2022

Apple is always coming next year, every year. To make sure that the metaverse comes in 5 to 10 years, Apple should release a product for it, so that to jumpstart its ecosystem, as it did with smartphones by launching the iPhone. For this reason, Apple is launching its AR/VR/XR headset next year, since 2015. Corollary #3.1:

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AR Insider

DECEMBER 21, 2020

As quick background for those unfamiliar, ARCore is Google’s AR developer platform — the counterpart to Apple’s ARkit — as well as its consumer-facing vessel. That’s just a thought exercise of course. To experience ARCore apps on an Android device, you must first have the Google Play Services for AR app.

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Data Google AR Exercises 233

ARVR

APRIL 21, 2022

This lets marketers get an apples-to-apples view of its relative performance. It took the broader collective ad industry years (to this day) to adequately adopt native mobile and social strategies. Of course, the ultimate metric is revenue. And the results? 93x), and the overall average (.77x).

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Data AR Apple Strategy 246

AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. Then there’s Golfshot which provides strategic information to approach the green on a given Golf course. Next up: Apple.

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Wearables Hardware Exercises AR 280

ARVR

APRIL 15, 2021

We’re talking of course about AR glasses. it’s probably Apple. Apple of My Eye Apple’s track record in mainstreaming emerging tech?—?also The stakes are high for the AR industry, as Apple’s eventual moves could accelerate its ability to achieve scale. While mobile AR has achieved scale, it’s not AR’s endgame.

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AR Wearables Apple Augmented Reality 130

AR Insider

JANUARY 22, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. This represents a divergence from its previous strategy with Oculus Story Studio. Of course outer-year projections are speculative, though based on market signals ARtillery tracks closely.

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AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. The poster child here is Apple. This sense of motivation and urgency for wearables was quantified further in Apple’s Q4 earnings. Of course, the trend stretches beyond the big five ( let’s not forget Facebook ). Its motivation?

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Wearables Trends Hardware Amazon 234