AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

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Wearables Google AR Amazon 323

The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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Google Samsung Apple Virtual Reality 495

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. That long term play of course means AR glasses. And it’s off to a good start.

AR 203

AR Amazon Apple Wearables 203

The Ghost Howls

AUGUST 8, 2023

Long story short, using it, passthrough is not distorted anymore, it has a very high perceived resolution, and of course features all colors. More info Samsung is still on track to deliver its headset Samsung’s president of mobile experience, TM Roh, has spoken with CNET about the XR strategy of the company.

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Immersion Apple Samsung Ukraine 275

AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. Google meanwhile acquired Fitbit to buttress its wearables play.

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Wearables Trends Amazon Hardware 232

The Ghost Howls

MAY 2, 2024

And Quest 2 is much cheaper (especially now that has been put at $199): during the last holidays, it outperformed the Quest 3 by a factor 3:1 on Amazon US. Quest 3S launch date and strategy When will the Quest 3S be launched? Of course, take this suggestion with a grain of salt.

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Gaming Oculus Course Strategy 318

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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Unity Retail Eye Tracking Simulation 312

ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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Wearables AR Strategy Apple 130

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. Top news of the week. Image by Brad Lynch). Some news on the metaverse.

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China Apple Ukraine Video 473

AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple. Head Start.

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Wearables Hardware Exercises AR 282

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 489

The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. Of course, we expect much more for when the app will be released to production , but in the meantime, 10K is a good start. More info Is Apple working on the Vision Pro since 2007?

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Samsung Google Magic Leap Microsoft 326

AR Insider

MARCH 24, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Of course, there are use cases in industrial settings, such as automation and visualization. This category also includes developer tools such as Unity and AR democratization tools such as Amazon Sumerian or Adobe Aero. AR at Work.

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AR Industry Retail Data 208

Anand Tech

JULY 26, 2023

As demand from Japanese companies alone may not suffice, Rapidus is looking for orders from international corporations like Apple, Google, and Meta. "We partner, and we have begun discussions with some GAFAM [Google, Apple, Facebook, Amazon and Microsoft] corporations," Atsuyoshi Koike, chief executive of Rapidus, told Nikkei. "Specifically,

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Japan Government Samsung Google 92

The Ghost Howls

FEBRUARY 8, 2021

Of course, the king of revenues still is Beat Saber , VR’s real killer app. Of course, it is not clear: last week I reported how many journalists tried to estimate it and the results were around 1–1.5M Facebook has to re-think its content publication strategy: App Lab is a good first step in this sense, but it is not enough.

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Apple Magic Leap Oculus Eye Tracking 356

AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. The most common format of course is AR lenses, such as branded overlays seen in social contexts like Facebook and Snapchat. Visual search will follow, led by Google , Pinterest and Amazon. Drilling Down on Ad Revenue.

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AR Google Case Study Data 349

ARVR

DECEMBER 9, 2020

We know we are only a few years off from seeing some amazing augmented reality products from Apple and Facebook. This year Apple took it up a notch and introduced LIDAR depth sensors to the lineup which will bring more robust AR experiences. Compared to Amazon and Google the Portal is the only display/camera with AR capabilities.

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AR Augmented Reality Real Estate Samsung 130

The Ghost Howls

AUGUST 11, 2019

A new report from CCS Insight, instead, predicts that this year will be sold 7 million standalone VR headsets , and of course Oculus Quest and Go should make a great part of these devices. More info (Steam Hardware Survey) More info (CCS Insights) More info (Strategy Analytics) More info (XRDC Report). Thanks David for the tip).

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Samsung Survey Oculus AR 201

The Ghost Howls

APRIL 24, 2018

The HTC Vive Pro page on Amazon US. Of course, these are US prices : here in Italy, the headset only costs €879 and all other bundles are more expensive because of taxes (damn taxes). I’m a bit comparing pears with apples, I know that. Today, finally, we have all the pricing info that we need. Could the Vive Pro cost less?

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HTC Italy Oculus AR 184

Road to VR

AUGUST 5, 2021

Since its launch in 2019 Oculus Quest has represented a major shift in Facebook’s VR strategy by moving away from the PC. The feature works a bit like a FitBit or Apple Watch by using your movements to estimate your calorie burn. Quest 2, which launched in October 2020, has become the most popular VR headset on the market.

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Oculus Hand tracking Controllers Gaming 363

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Of course I’m talking about a potential AR glass, the iGlass , that could so exploit the computational power of the phone without needing a cable to be connected to it.

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Hand tracking AR Oculus HTC 239

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s funny because it’s quite a known car, of course — they only make 100 of series, like how the Pagani Huayra Roadster, I believe there were only 100 made. Barry: Yeah, that’s true.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s funny because it’s quite a known car, of course — they only make 100 of series, like how the Pagani Huayra Roadster, I believe there were only 100 made. Barry: Yeah, that’s true.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

MAY 13, 2019

It’s printed on premium paper and it’s priced high like a textbook at fifty dollars – of course it’s filled with an hour of animation – so it’s not a normal book and it doesn’t adhere to book economics. They’ve already got, you know, in your Apple phone, RF detection is already built in.

AR 78

AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

It’s printed on premium paper and it’s priced high like a textbook at fifty dollars – of course it’s filled with an hour of animation – so it’s not a normal book and it doesn’t adhere to book economics. They’ve already got, you know, in your Apple phone, RF detection is already built in.

AR 78

AR Magic Leap Augmented Reality Course 78

Robert Scoble

SEPTEMBER 30, 2022

So, today we are announcing that I am rejoining Infinite Retina as Chief Strategy Officer. Tesla Robot: Consumer Strategy 2028. It brings with it a bunch of new technologies that could disrupt even Apple, Google, or Amazon, but soon will start bringing service after service to your home. Knock knock.” “Who Who is there?”

Augmented Reality 46

Augmented Reality Machine Learning Data Simulation 46

XR for Business Podcast

NOVEMBER 13, 2019

So if we talk about data speed, you would say that an average connection on a 4G network — nowadays, of course, that depends on the country and where you are — but it’s usually on the tens of megabits per second. Of course, it is a kind of a tradeoff. Another possibility is around, of course, gaming.

Latency 78

Latency Data Course Industry 78

XR for Business Podcast

NOVEMBER 13, 2019

So if we talk about data speed, you would say that an average connection on a 4G network — nowadays, of course, that depends on the country and where you are — but it’s usually on the tens of megabits per second. Of course, it is a kind of a tradeoff. Another possibility is around, of course, gaming.

Latency 78

Latency Data Course Industry 78

XR for Business Podcast

NOVEMBER 13, 2019

So if we talk about data speed, you would say that an average connection on a 4G network -- nowadays, of course, that depends on the country and where you are -- but it's usually on the tens of megabits per second. Of course, it is a kind of a tradeoff. Another possibility is around, of course, gaming. Alan: Okay. Sandro: Yeah.

Latency 60

Latency Data Course Industry 60

XR for Business Podcast

AUGUST 19, 2019

But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. They inform businesses on their go-to-market strategies.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. They inform businesses on their go-to-market strategies.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. They inform businesses on their go-to-market strategies.

Training 60

Training AR Data Augmented Reality 60

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. ” And then, of course, I realize I get the crash course and “Oh, we make this CAD-like program where you can build a product.”

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. ” And then, of course, I realize I get the crash course and “Oh, we make this CAD-like program where you can build a product.”

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC's leading solutions for the development of augmented reality applications. And then, of course, I realize I get the crash course and "Oh, we make this CAD-like program where you can build a product." was it June?

Augmented Reality 60

Augmented Reality AR Industry Technology 60

XR for Business Podcast

SEPTEMBER 2, 2019

So, of course, we’ve seen a lot of gimmicks, right? And this was a real great example of how augmented reality can connect to your business goals, because of course, once you decided on the lipstick that you liked, you could put it right in your cart. You need to have a digital strategy in place. Amanda: Yeah.

Augmented Reality 78

Augmented Reality Magic Leap Wearables Retail 78

XR for Business Podcast

SEPTEMBER 30, 2019

He’s currently a distinguished visiting scholar at Stanford University’s Media X program at Stanford University’s Virtual Human Interaction Lab and the Director of Technology Strategy at the University of Colorado National Mental Health Institute Center. But now we have better systems that I can order on Amazon.

Machine Learning 78

Machine Learning Technology Virtual Reality Healthcare 78