The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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AR Insider

JULY 18, 2019

This is a key theme in Yoni Binstock’s What is Augmented Reality? What excites you the most about augmented reality? Apple has tens of billions in annual revenue on the line when it comes to a maturing iPhone. Rumors and acquisitions point to Apple AR glasses in the next 1-2 years. Then come the killer apps.

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The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)

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XR Today - Augmented Reality tag

JUNE 10, 2022

With Augmented Reality tools designed to allow any company to create their own immersive ad experience, Meta has helped a host of companies reconnect with their audience. A combination of video and augmented reality experiences allowed MADE.com to test out new technologies as a way of attracting, informing, and supporting customers.

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

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ARPost

NOVEMBER 25, 2019

As augmented reality becomes more ubiquitous, more and more AR applications for children are being produced. These applications are entertaining for children but they also get children into augmented reality younger. It’s also a good early case study of an effort to bring AR technology to children.

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ARPost

FEBRUARY 3, 2022

The most recent season, “The Impending Execution of Elwood Jones”, is already available to USA TODAY, the Cincinnati Enquirer, and Wondery+ subscribers, while non-subscribers will be able to watch it weekly, starting February 8, on Wondery, Apple Podcasts, Stitcher, and Spotify. USA TODAY Augmenting a Real Crime Scene.

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The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. (Image from the web). Learn about the m**averse in Japan.

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XR Today - Augmented Reality tag

JULY 4, 2023

Moreover, of those StreetBees questioned, 40 percent do not intend to purchase Apple’s device. Interestingly, StreetBee’s study found that Vision Pro’s price point leads to 54 percent not wishing to buy the product. However, only 27 percent intend to buy it. At the same time, 33 percent of individuals are undecided.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

FEBRUARY 19, 2024

Top news of the week (Image by Apple) Many people are analyzing the Apple Vision Pro… including the ones at Meta Here you are with the usual huge roundup of news about the Apple Vision Pro (a roundup in a roundup). This week both Zuck, the CEO of Meta, and Boz, the CTO of Meta, expressed their opinions on the Apple Vision Pro.

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AR Insider

JANUARY 8, 2020

Augmented Reality Experiences Will Save Brick and Mortar Retail. Retail is changing and Augmented Reality(AR) is playing a critical role in its evolution. A recent study found 76 percent of all consumers would rather spend their money on experiences than on material items. Authors’ opinions are their own.

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XR Today - Mixed Reality tag

APRIL 5, 2024

In the past, creating a true “mixed reality” experience was complex, meaning virtual reality devices and smart glasses consumed a larger portion of the XR market. However, countless vendors, from Microsoft to Meta, Varjo, and even Apple, have shown just how valuable mixed reality solutions can be.

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XR Today - Augmented Reality tag

JULY 6, 2023

Today, Chinese AR smart glasses manufacturer Xreal debuted Apple Macbook integration for its Nebula operating system (OS), significantly improving productivity opportunities for the firm’s Air and Light product lineup. Compatible with Intel and Apple platforms, we encourage all MacBook users to give it a go.

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ARPost

OCTOBER 9, 2021

In order to be eligible to enroll in this major, students should minor in either business or communication studies. The Virtual Reality and Game Development major offered by Ohio University is the outcome of over 15 years of investing in games and interactive technologies research. Who Can Enroll in the New VRGD Program?

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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ARPost

JULY 19, 2021

Now, with a new 3D scanning app you can turn the photos of the item into an AR-ready object and integrate it into the respective environment, thanks to the PhotoCatch app which uses the recently-launched Apple Object Capture photogrammetry technology. What Is Photogrammetry? How Does the PhotoCatch 3D Scanning App Work? Supported Devices.

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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ARPost

SEPTEMBER 18, 2019

They can’t imagine life without Apple, Google, and apps, so education must adapt to their new perception patterns. CoSpaces Edu is a full-scale technology meant to enable both teachers and students to design and animate 3D world with augmented reality instruments. Let’s take a look at what AR technology they offer.

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The AR Show

NOVEMBER 7, 2023

Evan Rose is the founder and president of Rose Digital, a company specializing in using augmented reality to help brands engage and delight their customers. Evan showed his entrepreneurial drive early in life and then went on to attend Harvard to study anthropology.

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Road to VR

OCTOBER 5, 2017

With ARKit already baked into the mobile operating system of “ hundreds of millions of iPhones and iPads, ” the massive potential install base means there’s plenty of reasons for developers to start making new augmented reality apps for Apple’s App Store.

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The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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AR Insider

SEPTEMBER 24, 2019

Augmented Reality’s definition continues to evolve. In fact, the foundation for this opportunity happens through already-pervasive “hearables” such as Apple AirPods. Image Source, Apple, Inc. including examples, case studies, exclusive interviews, and original data. It includes some of its data and takeaways.

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XR Today - Augmented Reality tag

NOVEMBER 15, 2022

TRYO is also currently available for free on the Apple App Store. Previously, the augmented reality (AR) design firm worked with major immersive social media platforms like Snapchat and Instagram. The same study also showed that 96 percent of online shoppers are more likely to engage with additional AR features if present.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. In a piece of separate news, a study revealed that the water is wet and the fire is hot. Outstanding move.

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XR Today - Augmented Reality tag

NOVEMBER 14, 2023

Global payment system American Express announced on Tuesday it would launch a “Door to Shop Small” augmented reality (AR) campaign. American Express Study on Small Businesses The news comes after the payment systems giant released statistics from its 2023 American Express Shop Small Impact Study on Tuesday.

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The Ghost Howls

AUGUST 21, 2023

More info Some new leaks on the Apple Vision Pro This has been a quite positive week to discover news about the Apple Vision Pro, thanks to a few leaks about it. My thoughts and prayers go to the dev team that violated the NDA of the Apple Vision Pro: Apple will find them and sue them to hell. RIP Kinect, again.

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ARVR

OCTOBER 7, 2020

As AR ( Augmented Reality ) is becoming more and more popular, it’s turning into a buzzword. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. Apple recently introduced ARKit 4.0

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ARPost

JULY 15, 2021

The concern is that some studies measure how many people have experienced VR, but that could have been at a location-based experience or at a friend’s house rather than in their own home on their own hardware. See Also: Augmented Reality Disappeared From Gartner’s Hype Cycle - What’s Next? explained Bentovim. Follow the Money.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

Apple, Luxshare Partner for AR Smart Glasses More Chinese innovations occurred last week. Leading tech giant Apple partnered with Luxshare to develop AR smart glasses components over previous regional partners. In addition to AR device development, Luxshare is working hard to produce iPhones, AirPods, and Apple Watch products.

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ARPost

APRIL 10, 2020

The fashion industry is tailor-made for an augmented reality explosion. Snapchat was the first to discover the power of augmenting the selfie. For instance, we have become quite used to flipping through pictures to study clothes from different angles. Another solution is turning your mirror into a smart shopping device.

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XR Today - Augmented Reality tag

FEBRUARY 24, 2023

Warpin Reality, a Stokholm, Sweden-based extended reality (XR) firm creating immersive experiences for clients, launched an augmented reality (AR) experience this month in a major partnership with Meta Platforms and IKEA. Users can scan QR codes across the store and explore numerous stations to play the immersive game.

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VRScout

MAY 20, 2019

Originally announced at CES 2019 , the Reach EDU app has officially launched and now works alongside the existing MekaMon augmented reality gaming app, bringing together creative STEAM learning and advanced robotics in one approachable package. MekaMon are available via Apple (in-store and online), Amazon among other retailers.

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AR Insider

MARCH 19, 2020

This is a key theme in Yoni Binstock’s What is Augmented Reality? What excites you the most about augmented reality? Apple has tens of billions in annual revenue on the line when it comes to a maturing iPhone. Rumors and acquisitions point to Apple AR glasses in the next 1-2 years. Then come the killer apps.

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Robert Scoble

FEBRUARY 21, 2021

I do too, and go even further than she does in studying this industry (I had the first ride in the first Tesla with Elon Musk and had the first video on YouTube of Google’s self-driving car, and have interviewed many in the industry, and also have a Twitter list of people and companies building autonomous cars ). More on that in a bit.

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