The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. If you are a Unity developer like me, don’t forget to subscribe to the Unity 2022 Beta dedicated to Vision OS.

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ARPost

JULY 15, 2021

Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. See Also: Augmented Reality Disappeared From Gartner’s Hype Cycle - What’s Next? This is particularly true in the case of seemingly absent industry players like Apple.

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Groups Hardware Wearables Augmented Reality 441

The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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Google Samsung Apple Virtual Reality 484

The Ghost Howls

JANUARY 23, 2023

Mark Gurman in his latest update confirmed that Apple will announce its Reality Pro headset in Spring , give more details about its development practices during WWDC, and then release the device during the autumn. The new report regards other devices in the work at Apple. But this is something that we already knew.

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The Ghost Howls

SEPTEMBER 26, 2023

I bet that Meta will do the second, showing use cases also for productivity and other stuff, because gaming is proving to be just a niche for XR and mixed reality indoor games are usually not that fun. Probably some big companies will talk about some important case study where they used thousands of Quest and increased their productivity.

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Data AR Apple Hardware 393

The Ghost Howls

JULY 9, 2023

There is a lot of hype around the Apple Vision Pro. Video review I made a video of mine where I show you my full hands-on experience with the Quest Pro application that emulates the Apple Vision Pro menu and then give you my detailed opinion on it, highlighting the pros and cons. Eeeeh… not exactly. Let’s see why.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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Robert Scoble

JANUARY 11, 2022

Go back and really study how things work without bringing your biases to the table and then come up with new products and services that help you do that task better. This tells me the augmented reality industry has focused on the wrong type of experience. Apple has new eyes on these uses of technology in the home.

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ARPost

MAY 5, 2021

Retention can be improved when focus is improved, which headsets can also help with, according to Esther Tang, a graduate student in UX studying XR at the University of Michigan. “[In You’re not seeing the stores in the same way that Apple and Google have their app stores,” said Moynihan.

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ARVR

APRIL 9, 2021

billion for the augmented reality market by 2025. Why are augmented reality apps gaining in popularity? Recent studies indicate that buyers give higher value to products and brands with AR. No wonder so many businesses launch new products using an augmented reality app. ARKit is Apple’s AR platform.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

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The Ghost Howls

SEPTEMBER 27, 2021

We don’t know who originated the leak… but honestly, considering the perfect timing to generate hype for Facebook Connect, and the fact that it just shows a bit without showing too much… well, I have some suspects… (Do you remember the “leak” about Quest 2 some days before Facebook Connect 1 and timely before Apple Event?

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Eye Tracking Apple Controllers Oculus 283

The Ghost Howls

JANUARY 13, 2021

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. I didn’t know that the name of that thing was “augmented reality”, but it impressed me a lot. So, I googled around and found a workshop from a Unity event that taught how to do a Unity game.

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The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Unity Reflect its a great XR tool for enterprise customers.

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Course Magic Leap AR Oculus 266

The Ghost Howls

SEPTEMBER 3, 2020

In 2015 my girlfriend came with a Cardboard and with no experience with Unity I created my first 360 photo which I’ve shown to my manger. In 2018 we did a case study where people were invited to use virtual reality in a BYOD (Bring Your Own Device) fashion. How do you imagine the Apple Glasses?

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The Ghost Howls

APRIL 20, 2020

I think that this update, together with the last ones, marks the beginning of a mixed reality ecosystem that is being built by Oculus. It’s not a far stretch to think that in some updates we’ll get to an Oculus runtime offering multitasking 2D windows in augmented reality, inside which you can do everything using your hands.

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Oculus AR Unity Augmented Reality 220

XR for Business Podcast

OCTOBER 2, 2019

He studied physics with a specialty in non-linear optics. We allow the largest scale, most reliable augmented reality in the world. And then in this map, in this digital twin that you’ve created, you can place augmented reality content. Darius, on the other hand, is the co-founder and also co-CEO.

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AR Augmented Reality Technology Google 78

XR for Business Podcast

OCTOBER 2, 2019

He studied physics with a specialty in non-linear optics. We allow the largest scale, most reliable augmented reality in the world. And then in this map, in this digital twin that you’ve created, you can place augmented reality content. Darius, on the other hand, is the co-founder and also co-CEO.

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AR Augmented Reality Technology Google 78

The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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Google Oculus AR Unity 427

XR for Business Podcast

JUNE 18, 2019

And extended reality is the term that we are using at Accenture, and I think across the industry others are also using this term “XR” to include virtual reality, augmented reality, 3D experiences; all different types of experiences that blend the digital and physical worlds, and work on extending your reality.

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XR for Business Podcast

JUNE 18, 2019

And extended reality is the term that we are using at Accenture, and I think across the industry others are also using this term “XR” to include virtual reality, augmented reality, 3D experiences; all different types of experiences that blend the digital and physical worlds, and work on extending your reality.

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The Ghost Howls

FEBRUARY 18, 2021

Today I am very happy to host on my blog Kura Technologies , one of the most interesting augmented reality startups out there. Will a little startup be able to beat the big behemoths like Apple and Facebook? But we were motivated, so we started studying the problem. Hello Kelly! Can you introduce yourself?

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AR China Augmented Reality Technology 534

The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Rec Room announces Rec Room Studio. Some news on the metaverse.

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XR for Business Podcast

NOVEMBER 20, 2019

And as you may know, the military, a lot of the technologies we use today have evolved from there, so for example, the Internet, GPS, even Siri for your iPhone originally came from SRI, which is right down the road from us in Princeton, developed there and Apple bought it off them. We have a Unity SDK. We have an Unreal engine SDK.

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XR for Business Podcast

NOVEMBER 20, 2019

And as you may know, the military, a lot of the technologies we use today have evolved from there, so for example, the Internet, GPS, even Siri for your iPhone originally came from SRI, which is right down the road from us in Princeton, developed there and Apple bought it off them. We have a Unity SDK. We have an Unreal engine SDK.

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AR Software Industry Healthcare 78

XR for Business Podcast

OCTOBER 2, 2019

He studied physics with a specialty in non-linear optics. We allow the largest scale, most reliable augmented reality in the world. And then in this map, in this digital twin that you've created, you can place augmented reality content. Darius, on the other hand, is the co-founder and also co-CEO. It's very simple.

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AR Augmented Reality Technology Google 60

The Ghost Howls

MARCH 27, 2023

Of course, Epic is completely against Apple and its vision of its own walled garden. Epic also announced a few interesting things, like a tool to record facial animations for MetaHumans that run on an iPhone; and Fab, the Unreal version of the Unity Asset Store, where the developers can find many tools and multimedia elements put on sale.

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XR for Business Podcast

NOVEMBER 20, 2019

And as you may know, the military, a lot of the technologies we use today have evolved from there, so for example, the Internet, GPS, even Siri for your iPhone originally came from SRI, which is right down the road from us in Princeton, developed there and Apple bought it off them. We have a Unity SDK. We have an Unreal engine SDK.

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AR Software Industry Healthcare 60

The Ghost Howls

MARCH 1, 2021

The new VR headset enhances everything from resolution and field of view to tracking and input ; It will connect to PS5 with a single cord to simplify setup and improve ease-of-use while enabling a high-fidelity visual experience; It will feature controllers carefully studied for VR. Qualcomm announces AR Smart Viewer reference design.

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The Ghost Howls

MAY 17, 2021

This could be The Unity Cube 2.0. When imagining our MR future, some futurists imagine that everything will become gamified: doing the chores, working, studying, etc… Gamification looks like a silver bullet to let us do happily what we don’t want to do. Apple is working on a whole spatial ecosystem.

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XR for Business Podcast

SEPTEMBER 25, 2019

Dirk Schart is a marketing and growth driven tech executive, whose current mission is to build the operating system for enterprise augmented reality. He’s the author of two augmented reality books, albeit they’re both in German, but you can get them. Dirk: That’s like the Apple strategy, right?

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AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

Dirk Schart is a marketing and growth driven tech executive, whose current mission is to build the operating system for enterprise augmented reality. He’s the author of two augmented reality books, albeit they’re both in German, but you can get them. Dirk: That’s like the Apple strategy, right?

AR 78

AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

Dirk Schart is a marketing and growth driven tech executive, whose current mission is to build the operating system for enterprise augmented reality. He's the author of two augmented reality books, albeit they're both in German, but you can get them. Dirk: That's like the Apple strategy, right? Dirk: That's true.

AR 60

AR Machine Learning Augmented Reality Technology 60

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. Today’s guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It’s a mobile augmented reality development and deployment platform for enterprise. It’s amazing.”

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. Today’s guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It’s a mobile augmented reality development and deployment platform for enterprise. It’s amazing.”

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. Today's guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It's a mobile augmented reality development and deployment platform for enterprise. That's really the heart of it.

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AR Magic Leap Unity Augmented Reality 60