XR Today - Augmented Reality tag

AUGUST 2, 2023

Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality. According to reports, the AR market is set to reach $88.4 XR Today spoke to David Goldman, Vice-President of Marketing, Lumus to explore the augmented reality (AR) smart glasses industry.

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AR Apple Eye Tracking 67

The Ghost Howls

JANUARY 16, 2021

And if this CES has been a bit of a disappointment in general, this holds even more for AR and VR, for which we have no crucial announcement. It is a perfect recreation of visual reality, and of course, it solves all the issues that current AR/VR headsets may have (like the vergence-accommodation problem). Senseglove Nova.

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AR Google Augmented Reality Course 499

The Ghost Howls

NOVEMBER 27, 2023

Italy won the Tennis Davis Cup, and that was pretty cool to see (the match between Sinner and Djokovic was just incredible). This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses. Will we meet there?

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Augmented Reality Apple Samsung Ukraine 370

The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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Augmented Reality Magic Leap AR Apple 497

The Ghost Howls

JULY 3, 2023

Top news of the week (Image by Google) Google killed its AR glasses Project Iris Do you remember the name Project Iris? It was our hope for Google entering the AR race together with Meta and Apple. It seems that more than 300 people worked on the project, which was headed by Clay Bavor, the head of AR/VR efforts at Google.

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Google Gaming Unity Machine Learning 285

The Ghost Howls

NOVEMBER 29, 2021

If you were wondering, we in Italy do not celebrate Thanksgiving, but I would love one year to participate in its celebration hosted by an American family. It is building the reference design of AR glasses and has a valid SDK for building outdoor AR experiences. More info (Niantic receiving an investment) More info (Fold AR).

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Machine Learning AR Apple Oculus 382

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. AR Foundation is typically used for AR devices, e.g. smartphones, and it’s the first time to my knowledge that is employed with a VR headset.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? —?Pre-release Other relevant news.

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Unreal Apple Government Data 441

The Ghost Howls

JULY 4, 2022

These ’20s are really harsh years: a long pandemic, a terrible war, and a drought in some parts of the world have all exhausted us. And all these problems are also creating unfavorable economic conditions. Inflation here in Italy is ramping up, and the impression I have is that we are entering into a recession phase.

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Machine Learning Eye Tracking Unity Hardware 397

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. The reason for the program halting are still unknown. Now there are consumer headsets (e.g. supports VR.

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Augmented Reality Virtual Reality Apple Tools 405

The Ghost Howls

DECEMBER 4, 2023

I’m back to Italy after my trip to Helsinki! Virtual Desktop Guy Godin commented on the news saying that he is not worried much by Steam Link, since his software offers many more functionalities , and it also works with the Meta PC runtime games (e.g. This would show the level of polish of the upcoming Apple headset. Lone Echo).

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Unity Arizona Ukraine Apple 347

The Ghost Howls

APRIL 18, 2022

Anyway, today should be a vacation in Italy, but here I am writing this roundup for you, so if you want to show your appreciation, don’t forget to make a donation on Patreon ! In a piece of separate news, Pico’s parent company Bytedance has also announced the public beta of Effect House, the AR filters editor for TikTok.

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Europe Tools Apple HTC 331

The Ghost Howls

AUGUST 28, 2023

After a few days where we thought we were all living in a big oven, here in Italy we’re having the first taste of Autumn, with the temperatures going down and a lot of rain falling from the sky. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Samsung Google Magic Leap Microsoft 334

The Ghost Howls

MARCH 20, 2023

I’m back in Italy! But Google has already made clear that is working on AR glasses, so probably it is planning to launch a new pair of smart glasses and so is discontinuing the old model. A pretty useless one, like all the rumors about Apple and its glasses. What will happen after that is not clear, yet. Such great news!

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Google Microsoft Ukraine Apple 444

The Ghost Howls

MAY 17, 2021

But before leaving you to the best pieces of AR/VR news of the week, let me tease you that in the upcoming days I will publish an article I’m sure you will all love… it’s a hands-on preview on… you’ll discover it! It has created tools to improve geolocation, multiplayer, and also to deliver more realistic AR experiences (e.g.

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Eye Tracking HTC China Amazon 373

The Ghost Howls

APRIL 10, 2022

Image by Apple). Apple WWDC is back in June. Apple has announced that its annual Worldwide Developers Conference (WWDC) will be held in an online format from June 6 through 10 , free for all developers to attend. Meta is keeping its update pace of the Oculus Quest software very high. News worth a mention. Other news.

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Unreal Spain Ukraine Apple 477

The Ghost Howls

OCTOBER 27, 2019

I’m back in Italy, and finally, I can eat again some good pasta… even if I will miss ?? But now, it is the turn of some cool AR and VR news…. These numbers seem confirmed by a parallel analysis by AR Insider. Samsung will manufacture the chips for Facebook AR glasses. for breakfast a lot! Other relevant news.

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Magic Leap AR Samsung Oculus 176

The Ghost Howls

OCTOBER 31, 2021

Here in Italy we were not used to celebrating it when I was a kid, but children now have fun dressing up and asking for some sweeties from their neighbors. Apart from this, we had a few important announcements, like for instance: GTA San Andreas coming to Quest 2 Project Cambria : a hybrid AR/VR headset arriving next year. Learn more.

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Hand tracking Sony Hardware AR 342

The Ghost Howls

MARCH 21, 2021

It is amazing how Sony has decided to offer high-quality controllers to its users, and it is also great that it is following current VR standards so that to not disrupt the software that is already on the market. Facebook reveals its work on the UX of AR of the future. Other relevant news. Image by Facebook Reality Labs).

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Sony Controllers AR Haptic 441

The Ghost Howls

NOVEMBER 10, 2019

If you will be in Italy, please come visiting me! Here you are the Eventbrite page ) I can’t wait to see who will win the VR Awards tomorrow ! That is, all the software layer of Cardboard is public domain now. Is Apple partnering with Valve on AR? Image by Eurogamer).

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Augmented Reality Google Machine Learning AR 167

The Ghost Howls

JUNE 1, 2020

In particular, it envisions: XR headsets (especially AR ones) being tethered to the smartphone now; XR headsets wirelessly connected to the smartphone (via Wi-fi or similar technologies) in 1–4 years; Fully standalone lightweight XR headsets, connected via 5G, in 5–10 years. Here you are the full list of specs (courtesy Road To VR): CPU ?—?Qualcomm

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Magic Leap AR China Unity 239

The Ghost Howls

AUGUST 2, 2021

What a fun thing, this is the power of the intern… no, sorry, of the metaverse. (And if you were wondering, yes, I’m very happy about the two amazing gold medals that Italy won yesterday at the Olympics!). It sounds like a group that has to work on social AR/VR and experiment with different solutions. Top news of the week.

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Groups Japan Machine Learning Canada 387

The Ghost Howls

SEPTEMBER 20, 2020

The fixed values may give problems to people with a value that is exactly in the middle between two of the allowed ones: for instance, the reviewer of Ars Technica found the Quest 2 barely usable until he moved the lenses in a position between two measures that was actually not allowed by the system but that was perfect for his eyes.

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Oculus AR Data Gaming 545

The Ghost Howls

MAY 4, 2020

While in Italy we get ready for the “Phase 2” of the lockdown, I write the best AR/VR news of the week just for you! This money includes all the revenues not related to the main business of Facebook (advertisement), but Facebook has clearly specified that this big increment is mostly related to Oculus hardware and software.

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Virtual Reality Machine Learning Augmented Reality Oculus 231

The Ghost Howls

OCTOBER 16, 2022

Meta has not explained why it was removed: some people suspect it was because it could have been used “to see through some clothes”, but I don’t know if the truth is actually some software/hardware incompatibility. Unless Apple kills it, of course… Productivity ecosystem.

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Microsoft Eye Tracking Controllers Video 459

The Ghost Howls

JANUARY 13, 2021

It comes out from the passion of someone that has just discovered how immersive realities are beautiful, or maybe from the mind of a student that has just finished the university and wants to find a dream job in AR or VR. I chose the specialization in multimedia and software applications. From it, ARKit has born, I guess.

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Virtual Reality Unity Course AR 448

The Ghost Howls

JANUARY 20, 2021

2020 has been a good year for the sales of VR devices : Half-Life Alyx and the launch of the Quest 2 have created a big spike in the sales of VR hardware and software. I expect all these trends to continue in 2021, for a year that will see the growth of the technology on all its sides (software and hardware).

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Virtual Reality Trends China HTC 532

The Ghost Howls

OCTOBER 26, 2020

Coronavirus is back in Italy and from yesterday we’re having new restrictions like a night curfew, some kind of shops closed, etc… I hope that you and the people you love are safe. While HTC is struggling on the hardware side, I think that it is moving very well to create a good software ecosystem, at least in China.

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HTC Oculus Conference China 423

The Ghost Howls

MARCH 2, 2020

This roundup of the most important AR/VR news of the past week comes out with a little delay since I’ve been very busy with my development job, and I’ve also a damn cold that doesn’t make me feel very well (but it’s no coronavirus, don’t worry :D). iPhone 12 may feature a special connection for AR glasses. Sorry for that!

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Hand tracking AR Oculus HTC 244

The Ghost Howls

APRIL 25, 2022

Today is a bit of a special day for this newsletter because this article you are reading is the 250th roundup about XR news I’ve written! If you make the calculation, it means that it is almost 5 years that every damn weekend I collect the best news of the week in AR and VR (and the “mmmmmmmetaverse”) and I organize them for you!

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Gaming Hand tracking Virtual World Haptic 280

The Ghost Howls

DECEMBER 8, 2021

Today is a special day in Italy when families prepare the Christmas Tree, so I decided to publish a very special post that is a big gift to the whole XR community. It wasn’t even possible to buy another Tundra HDK, and months later they are still showing out of stock. Image provided by Rob Cole). Image by Rob Cole).

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Controllers Haptic Hardware Simulation 513

The Ghost Howls

JANUARY 29, 2019

Me participating at the press conference of Rome Reborn, in Italy. The company is based in Bloomington, Indiana and has the mission of creating engaging AR and VR applications about the world’s cultural heritage sites and monuments. We succeeded in recruiting him to apply his software to ancient Rome.

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Virtual Reality Study Education Oculus 266