The Ghost Howls

JANUARY 25, 2021

He wants that people start trusting Facebook , following a route similar to the one followed by Microsoft, that went from a company that no one trusted security-wise (Windows Me was a virus disguised as an operating system) to a company that is considered good in making software (Windows 10 and Azure are very good solutions).

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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The Ghost Howls

MARCH 28, 2021

In December 2020, I had a nice chat about the Open AR Cloud with two amazing professionals that are working with it. The Open AR Cloud defines itself like this. An amazing project few people are talking about. Julia Beabout, the CEO of Novaby, an award-winning, virtual art production company specializing in 3D/AR/VR.

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The Ghost Howls

JUNE 27, 2022

It’s hot and the drought is creating some issues here in northern Italy. It’s good that anyway Zuck didn’t want to hype anyone about these devices and claimed that they are for “the next years”, with some of them even projected for the second part of the decade. This is the story of my life for half of the posts I read about Apple.

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Upload VR

SEPTEMBER 10, 2023

Venice Immersive recently returned to Italy, showcasing dozens of worldwide VR and AR projects. Jim Henson’s The Storyteller: The Seven Ravens , an AR experience that uses Magic Leap 2, brings a physical book’s pages to life – keep an eye out for more on that from Ian Hamilton soon. Here’s everything we saw.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality. According to reports, the AR market is set to reach $88.4 XR Today spoke to David Goldman, Vice-President of Marketing, Lumus to explore the augmented reality (AR) smart glasses industry.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!”

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The Ghost Howls

JANUARY 16, 2021

And if this CES has been a bit of a disappointment in general, this holds even more for AR and VR, for which we have no crucial announcement. It is a perfect recreation of visual reality, and of course, it solves all the issues that current AR/VR headsets may have (like the vergence-accommodation problem). Senseglove Nova.

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The Ghost Howls

APRIL 5, 2021

Today in Italy it should be the day when we go pic-nicking… but given the fact that we are in lockdown, I’ll just eat a lot at home While I send you a lot of good vibes, let’s see together what have been the best pieces of AR/VR news of this week, that has been incredibly interesting! (My Top news of the week.

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Upload VR

JANUARY 7, 2024

Xreal Air 2 Ultra are true AR glasses, but they only work with two specific Samsung phones. Xreal, formerly Nreal, is a China-based company that actually launched the first consumer AR glasses in the US, Nreal Light , in late 2021. The company claims shipping will begin in March. The company claims shipping will begin in March.

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ARPost

NOVEMBER 3, 2022

See Also: Hands-On Review: AI and AR Art Instruction App Cupixel. Artebinaria is a tech company based in Florence, Italy, founded by senior software engineer Alessandro Bemporad, operating internationally since 2019 in the field of augmented reality applied to the world of art. Meet Artebinaria.

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The Ghost Howls

JULY 14, 2019

Here you are my recap of the most interesting XR news of the week! Apple has killed its AR glasses project… maybe. If the report were true, this would mean that Apple doesn’t believe in AR anymore and this would be terrible news for all the immersive realities ecosystem. Top news of the week. So, don’t panic.

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The Ghost Howls

JUNE 19, 2023

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. Anyway, these are all rumors, so take them with a big grain of salt. This is its description that I lazily copy-pasted: AR/VR creators, this survey is for you.

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The Ghost Howls

OCTOBER 30, 2022

It is also promoting the metaverse everywhere, also on mainstream media: yesterday a friend of mine who doesn’t work in tech told me to have seen a TV spot here in Italy about the metaverse. If you are here for the cash grab, go hoeing the soil too, and maybe you earn more money than doing the metaverse.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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The Ghost Howls

NOVEMBER 27, 2023

Italy won the Tennis Davis Cup, and that was pretty cool to see (the match between Sinner and Djokovic was just incredible). This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses. Will we meet there?

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The Ghost Howls

MAY 30, 2023

This will be a newsletter written on the road: I’ve prepared the material in Italy, I’m currently writing these words from the Frankfurt airport (Germany), I will keep writing on the plane across the ocean and I will finalize everything in Sunnyvale (California, USA). Meta really wants to fight Apple on his own territory.

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The Ghost Howls

AUGUST 15, 2023

I’m still doing my best to keep this platform alive, and the fact that I’ve always managed to publish at least one article every week (at least the roundup) in this last tough year, shows you that I’m fighting with all my forces to keep blogging about AR and VR and informing this wonderful community made by all of you.

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The Ghost Howls

MAY 27, 2021

360 Videos are not VR / Smartglasses are not AR. The best way to trigger someone from the XR communities is talking about 360 videos and define them VR , or writing a post on smartglasses, and share it with the #AR tag. So disappointed that Italy was not in the top 10. 5-10 years AR Cloud? 5-10 years.

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The Ghost Howls

NOVEMBER 29, 2021

If you were wondering, we in Italy do not celebrate Thanksgiving, but I would love one year to participate in its celebration hosted by an American family. It is building the reference design of AR glasses and has a valid SDK for building outdoor AR experiences. More info (Niantic receiving an investment) More info (Fold AR).

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XR Today - Mixed Reality tag

SEPTEMBER 15, 2023

Now the Metaverse is gaining newfound traction from enterprise clients, companies like Meta, Microsoft, and Apple are reinforcing XR as a serious technology for various use cases. During its WWDC event, Apple showed how clients could use first-party productivity applications on the Vision Pro product.

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The Ghost Howls

JULY 3, 2023

Top news of the week (Image by Google) Google killed its AR glasses Project Iris Do you remember the name Project Iris? It was our hope for Google entering the AR race together with Meta and Apple. It seems that more than 300 people worked on the project, which was headed by Clay Bavor, the head of AR/VR efforts at Google.

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The Ghost Howls

SEPTEMBER 20, 2021

This one is the last AR/VR news roundup for this summer! I think I’ll miss the joys of summer (and all the trophies that Italy has won), but at least I’ll be able to enjoy again some delicious hot chocolate Before leaving you to the news of the week, I’m happy to announce to you that I’ve been selected as a speaker for AWE US 2021 !

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. AR Foundation is typically used for AR devices, e.g. smartphones, and it’s the first time to my knowledge that is employed with a VR headset.

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The Ghost Howls

MARCH 29, 2021

It’s a sunny lockdown day here in Italy, the sun is shining and the trees are blossoming. I hope that your day is sunny too and you are safe and happy. Before leaving you to the news of the week, I want to tell you that the AWE Nite event I co-hosted with Cecilia Lascialfari about AR and VR in psychology has been great.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? Other relevant news. Image by Epic Games).

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The Ghost Howls

SEPTEMBER 16, 2019

HTC has launched a new headset, we have another confirmation of Apple glasses, we read about the first hands-on on Kura glasses, and many other things have happened! iOS 13 contains code to test AR apps on a headset. Well, this week, we had new confirmations on AR included in the new iOS 13. What a week for the XR ecosystem!

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The Ghost Howls

APRIL 18, 2022

Anyway, today should be a vacation in Italy, but here I am writing this roundup for you, so if you want to show your appreciation, don’t forget to make a donation on Patreon ! In a piece of separate news, Pico’s parent company Bytedance has also announced the public beta of Effect House, the AR filters editor for TikTok.

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The Ghost Howls

JULY 17, 2023

Lucovsky was before working on a similar effort at Meta, where he was developing an operating system for AR glasses, but he left after one of the many scandals of that company. left Google because of “the recent changes in AR leadership and Google’s unstable commitment and vision”.

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The Ghost Howls

AUGUST 28, 2023

After a few days where we thought we were all living in a big oven, here in Italy we’re having the first taste of Autumn, with the temperatures going down and a lot of rain falling from the sky. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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The Ghost Howls

MAY 17, 2021

But before leaving you to the best pieces of AR/VR news of the week, let me tease you that in the upcoming days I will publish an article I’m sure you will all love… it’s a hands-on preview on… you’ll discover it! It has created tools to improve geolocation, multiplayer, and also to deliver more realistic AR experiences (e.g.

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The Ghost Howls

DECEMBER 4, 2023

I’m back to Italy after my trip to Helsinki! More info Apple Vision Pro offers an incredible hand segmentation A leaked screenshot from an Apple Vision Pro devkit shows how the Vision Pro is able to show almost perfectly the hand of the user above virtual content.

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The Ghost Howls

JULY 19, 2021

It’s a nice summer day here in Italy, and I hope things for all of you are going well. Facebook has given up on brain-computer interfaces (BCIs) to focus on EMG-based wristwatches , which are considered a more practical path for input in AR and VR. Digilens and Luxecel present innovations for AR lenses.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Huawei releases AR maps in China. Knowing how the Chinese market works, there are many caveats.

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The Ghost Howls

MARCH 20, 2023

I’m back in Italy! But Google has already made clear that is working on AR glasses, so probably it is planning to launch a new pair of smart glasses and so is discontinuing the old model. A pretty useless one, like all the rumors about Apple and its glasses. What will happen after that is not clear, yet. Such great news!

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The Ghost Howls

JULY 4, 2022

These ’20s are really harsh years: a long pandemic, a terrible war, and a drought in some parts of the world have all exhausted us. And all these problems are also creating unfavorable economic conditions. Inflation here in Italy is ramping up, and the impression I have is that we are entering into a recession phase.

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The Ghost Howls

APRIL 10, 2022

Image by Apple). Apple WWDC is back in June. Apple has announced that its annual Worldwide Developers Conference (WWDC) will be held in an online format from June 6 through 10 , free for all developers to attend. Lumus announces two new optical systems for AR glasses based on reflective waveguides. News worth a mention.

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