Amazon Brings Augmented Reality Product Previews to iOS App

Road to VR

Simply tap the camera in the Amazon app and then tap ‘AR View’ to browse products in AR—containing everything from chairs to teapots. Amazon’s ‘AR View’ is exclusive to iPhones for now. Some of our articles feature Amazon affiliate links.

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Amazon Explores The Idea of Augmented Reality Furniture Stores


The online retailer considers using augmented reality to help you settle on that new couch. Amazon is a company that prides itself on embracing the unconventional. Amazon is also reportedly fooling around with ideas for electronic stores in the same vein as Apple locations.

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Harry Potter Photo Printer from Lifeprint Turns Snapshots into Magical Augmented Reality Portraits

Next Reality AR

The device is available now for pre-order through Amazon for $149.99, with wider availability through traditional and online retailers starting on Oct. The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.

This App Lets You Control Your Smarthome Lights via Augmented Reality

Next Reality AR

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.

Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series

Next Reality AR

Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.

Amazon’s Augmented Reality Patent Could Reshape the Future of E-commerce via @niche_hunt.


Amazon’s Augmented Reality Patent Could Reshape the Future of E-commerce via @niche_hunt [link] [link] — allthingsvr (@allthingsvr) August 5, 2017. virtual reality augmented reality vr ar

Augmented-reality shopping on your smartphone? This patent hints at Amazon’s ambitions via @geekwire.


Augmented-reality shopping on your smartphone? This patent hints at Amazon’s ambitions via @geekwire [link] [link] — allthingsvr (@allthingsvr) July 26, 2017. virtual reality augmented reality vr ar

AR App Brings Amazon Fashion & Fitness To Life


That’s one of the reasons why Groove Jones teamed up with Amazon Fashion to create a new AR experience that could very well be the future of catalogue shopping. And of course all the products displayed are available for purchase over at Amazon.

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Snapchat Preparing to Upgrade Camera with Visual Search for Amazon, Report Says

Next Reality AR

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store. Agarwal also discovered Amazon logo image files and.

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Amazon Launches Its AR Product Viewer For ARCore


Online retailing giant Amazon is making some big strides in augmented reality this week with the launch of its AR View option in its Android app. It’s a pretty big first step into AR for Amazon; how might the company build on this in the future?

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Get Qurious Maker Box Introduces Kids to Augmented Reality Play


Pokémon Go got many people to engage with an augmented reality game for the first time. The Get Qurious Maker Box is available at new b8ta stores in Palo Alto, California; Seattle, Washington; and Santa Monica, California It’s also for sale online on Marbles The Brain store and Amazon.

Amazon smart mirror patent details virtual clothing and scenes


Amazon has patented a smart mirror that uses virtual clothing and mirrors to help consumers decide what to buy. Archive Amazon augmented reality patent patents smart virtual reality vr

Report: Amazon Looking Into VR/AR Furniture Stores


We’ve already heard that Amazon is looking into how VR can enhance its video offerings, but the company might be using the tech for other means too. But here’s the interesting bit: the company is reportedly looking into how VR and augmented reality (AR) could help it achieve that goal. Tagged with: Amazon. Experiences Amazon

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Amazon patent reflects another push into 1.7 trillion dollar industry


US Patent 9,858,719 was Issued on January 2nd to Amazon Services Inc. It suggests the company is developing an augmented reality-type system consisting of a mirror, display and camera combination that allows individuals to virtually preview the look of clothing prior to purchase, and to do so while also virtualizing their locale. trillion USD annually , over ten times Amazon’s current revenue. The post Amazon patent reflects another push into 1.7

Amazon Sumerian wants to be the cross-platform VR/AR builder


Amazon might not be a name you’d immediately associate with creating interactive content, much less games, but that is exactly what the retail giant has been up to lately. Archive Amazon ar augmented reality Computing virtual reality vr

Virtual Reality Kindle? Amazon Job Posting Hints At 3D Device via @IBTimes [link]


Virtual Reality Kindle? Amazon Job Posting Hints At 3D Device via @IBTimes [link] [link] — allthingsvr (@allthingsvr) August 3, 2017. virtual reality augmented reality vr ar

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Amazon launches Sumerian, a new VR/AR development platform


Amazon is one of the biggest names in tech, and this doesn’t stop with its status as a storefront. Another way Amazon has made its impact known is through its Amazon Web Services, which serve as a backend for applications worldwide. So when Amazon makes an announcement in this space, everyone pays attention. This list of compatibility is sure to expand over time, with Amazon’s capabilities taken into consideration.

Star Wars HoloChess inspired Augmented Reality Game HOLOGRID: MONSTER BATTLE now has a VR version launching for Gear VR and a tournament to celebrate May the 4th.

Cats and VR

Award-winning independent game studio HappyGiant and Tippett Studio today announced their ground-breaking augmented reality game HoloGrid: Monster Battle has made the transition to virtual reality , and is coming out on the next-generation Samsung Gear VR.

Amazon looks to tackle yet another industry with its new AR/VR development platform.

Cats and VR

Amazon has basically sent many brick and mortar traditions out to the retirement home. Due to the pushes by Amazon, even ancient traditions like going to the store on Black Friday have gone the way of Denver the Last Dinosaur.

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Amazon Wants You to Wake up and Travel with Alexa


Amazon, hoping to replicate the success of its Echo device , is poised to extend its eyes and ears into every part of your life with the launch of new voice-controlled and camera-equipped Alexa devices designed for bedrooms, living rooms and even your car.

Shopping Malls 2.0 – The Future is Virtual

Tech Trends VR

Can immersive technologies help struggling bricks-and-mortar retailers to create new shopping experiences and gain an edge against the likes of Amazon? Tech Trends VR Tech amazon AR Augmented Reality HolodeckVR Mixed Reality MR Online Retail Pioneers Vienna Virtual Reality VR VR Consultancy

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PayPal Sees A Future With AR Glasses


A recently approved patent filed by massive digital payment platform PayPal with the United States Patent and Trademark Office titled, “Augmented Reality View of Product Instructions,” would allow you to do just that.

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Walmart Adds AR Price Check Tool To iOS App


Walmart looks to simplify the price checking process with augmented reality. The minimal learning curve and easy accessebility through smartphone devices make augmented reality the perfect tool for in-store shopping. Augmented Reality Walmart

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CES: Rokid unveils AR glasses prototype


AI and robotics firm Rokid has unveiled a prototype of its planned augmented reality product, Rokid Glass, this week at CES. The company, better known for its home assistant products (that bear similarities in looks and functionality to Amazon’s Alexa Dot and Google’s Home Mini), appears to be making its first foray into the augmented reality space.

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester VR

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

Upgrading VR Storytelling

Tech Trends VR

The binaural sound design incorporates original sounds which were recorded on site and atmospheric acoustics developed with original animal voices to create an authentic spatial sound impression of the Amazon region.

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‘AR As A Feature’ Is The Best Use Of AR Tech Right Now, And Amazon Gets It


One of the best examples of “AR as a feature” is Amazon’s addition of “ AR View ” into its main mobile shopping app. By adding the AR as a feature, Amazon was able to create a new layer of value to the shopping experience for its customers, without having them leave the app to open a separate tool. Again, Amazon has done this well by introducing it through the camera icon on the Home Screen. Mixed reality.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

It was as far back as 2014 that we spotted apple hiring an ‘App Engineer’ who would “create high performance apps that integrate with Virtual Reality systems for prototyping and user testing.”

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Report: VR in Retail and Marketing to Generate US$1.8 billion in 2022

Tech Trends VR

Virtual, Augmented and Mixed Reality technologies will bring opportunities for merchants as consumer adoption grows. If you would like to find out how to leverage VR/AR/MR in your enterprise, Tech Trends offers Virtual Reality Consultancy support.

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Lifeprint Partners With Warner Bros. For Harry Potter Magic Photos


The moving portraits featured throughout the franchise become a reality thanks to this AR printer. Pre-orders are now open on Amazon. News AR Augmented Reality Harry Potter Magic Photo and Video Printer Lifeprint Lifeprint AR Photos

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Shopify Merchants Now Have The Power Of Apple’s AR Quick Look


Apple is on a roll with augmented reality. News Apple's AR Quick Look AR AR Shopping ARKit 2 Augmented Reality Shopify ARSellers now have the ability to give customers an AR shopping experience through their Safari browser.

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VR Film Follows The First Female Shaman Of The Yawanawá People


The result is Awavena , a powerful mixed reality film that follows Hushahu’s transition to Shaman and the positive ramifications that would come from her revolutionary appointment. News AR Augmented Reality Awavena Collisions Mixed Reality MR VR Documentary

Lens Studio lets anyone create AR effects for Snapchat


Snap, the company behind prominent messaging app Snapchat, has released Lens Studio , a software for producing augmented reality effects for still photos and videos. The release of this design platform is actually the most recent in a series of similar stories: Facebook opened its AR platform earlier this week , as well as Amazon earlier this month.

Smartphones gain PC-strength VR capabilities via new codec


NGCodec, a company that specializes in developing algorithms, silicon logic and FPGA implementations for cloud video processing, this week announced the availability of their potentially transformative cloud-based encoding technologies via the Amazon AWS Marketplace. “We have worked diligently to bring our advanced video codecs to the Amazon Cloud and to demonstrate the potential for cloud media and virtual reality,” said Oliver Gunasekara, CEO and Co-Founder of NGCodec.

Alex Kipman Nominated for Inventor’s Award

Tech Trends VR

His current position as Technical Fellow of the Windows and Devices Group enables him to maintain a hands-on approach to building the HoloLens and related Windows Mixed Reality software platform.

How Brands Can Leverage AR to Boost Our Productivity


I believe that over the next decade, augmented reality (AR) will establish itself as the greatest productivity tool ever invented. A perfect example today are voice assistants like Amazon Echo or Google Home, which 17% of americans already own. News AR Augmented Reality Brands

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How VR and AI Will Supercharge Learning

Tech Trends VR

Since Virtual Reality (VR) relies on motion capture to work, it already has the inbuilt mechanisms capable of capturing and interpreting body language to create a “digital footprint” of each user. They are the first known Olympic team in the world to utilize virtual reality in their training.

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Walmart & Arianna Huffington Team Up For V-Commerce Competition


So why not revitalize the experience by implementing the immersive and engaging technology of virtual reality? Kristen Green of Forerunner Ventures, and Tipatat Chennavasin of The Venture Reality Fund. . Developers submit their ideas for bringing VR into the shopping experience.

Apple ARKit Apps Surpass 13 Million Downloads In Six Months


This likely explains why you won’t see, apps like the Amazon app with its AR View, or Pokémon GO as part of the data. News Apple AR ARKit Augmented RealityHere’s a list of the most popular free and paid Apple ARKit apps.

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Nokia Technologies Partners With Disney To Film The Future of VR

Infinityleap Wearables

Nokia Technologies today announced a partnership with Disney to explore the creation of virtual reality (VR) content in filmmaking using Nokia’s OZO, the world’s first VR camera, to film behind-the-scenes movie extras.

HoloGrid: Monster Battle Review – Turn-Based Tactics Meet a Holographic AR Card Game


The card packs are sold on Amazon for $30 and come with two stands for phones or tablet devices, along with a rule sheet, and two decks of cards. You can download the free app for both iOS and Android and purchase the required card pack from the official website or Amazon for $30.

Royole Moon 3D Home Theater Review from CES 2017


Available from various online resellers such as Amazon for MSRP of $799 Should you buy one? Purchase the Royole Moon 3D Home Theater from Amazon. 360-Degree Movies 360-Degree Video 3D VR Sound Augmented Reality Review Video Virtual Reality Virtual Reality News VR VR Movies VR News

What I’ve learned at the EBU Digital Media Days 2018

The Ghost Howls

First of all , I learned a lot from the people talking before and after me : some of them were from EBU or from Amazon and Sky… so, as you can see, we are talking about people that know well what they say and from which I could only learn interesting things. Amazon Sumerian characters.

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