Amazon Brings Augmented Reality Product Previews to iOS App

Road to VR

Simply tap the camera in the Amazon app and then tap ‘AR View’ to browse products in AR—containing everything from chairs to teapots. Amazon’s ‘AR View’ is exclusive to iPhones for now. SEE ALSO 8 Cool AR Apps to Try Now That Apple iOS 11 is Here.

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Amazon Explores The Idea of Augmented Reality Furniture Stores

VRScout

The online retailer considers using augmented reality to help you settle on that new couch. Amazon is a company that prides itself on embracing the unconventional. Amazon is also reportedly fooling around with ideas for electronic stores in the same vein as Apple locations.

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This App Lets You Control Your Smarthome Lights via Augmented Reality

Next Reality AR

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.

My predictions for augmented reality in 2020

The Ghost Howls

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality.

Analysis: Did Apple Really Cancel Its AR Headset?

UploadVR

Taiwanese news outlet DigiTimes recently reported that Apple canceled its long rumored AR hardware project. And if so, what exactly did Apple cancel? What was Apple working on? In the same year, Apple acquired Akonia Holographics.

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Amazon Launches AR Shopping Feature Within App

VRScout

Amazon’s AR View lets you see items inside your home. Following in the footsteps of Ikea , Houzz , and Target, Amazon is now the latest retailer to make it easier to buy items from home thanks to AR. The post Amazon Launches AR Shopping Feature Within App appeared first on VRScout.

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AR App Brings Amazon Fashion & Fitness To Life

VRScout

That’s one of the reasons why Groove Jones teamed up with Amazon Fashion to create a new AR experience that could very well be the future of catalogue shopping. And of course all the products displayed are available for purchase over at Amazon.

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Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series

Next Reality AR

Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.

Amazon Launches Its AR Product Viewer For ARCore

UploadVR

Online retailing giant Amazon is making some big strides in augmented reality this week with the launch of its AR View option in its Android app. It’s a pretty big first step into AR for Amazon; how might the company build on this in the future?

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Shopify Merchants Now Have The Power Of Apple’s AR Quick Look

VRScout

Apple is on a roll with augmented reality. Recent hiring data also indicates that Apple has big plans to merge AR with Apple Maps. Shopify AR powered by Apple’s AR Quick Look is available now to all Shopify merchants.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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Apple ARKit Apps Surpass 13 Million Downloads In Six Months

VRScout

Here’s a list of the most popular free and paid Apple ARKit apps. During Apple’s WWDC event, Craig Federighi, Apple’s senior vice president of Software Engineering introduced ARKit , boldly declaring that “Apple will have the largest AR platform in the world.”

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The XR Week Peek (2020.03.30): Half-Life: Alyx breaks every VR record, HP teases Reverb G2, and more!

The Ghost Howls

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. Apple ARKit 3.5 I really can’t wait to see the Apple AR glasses….

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Facebook Surges in U.S. Patent Rankings Due to Mounting AR Strategy

Road to VR

patents done by Fairview Research reveals that Facebook has made a significant surge in its year-over-year ranking for patents granted in 2019, something partly owed to its increased number of patents surrounding augmented reality. Apple Inc. Amazon Technologies Inc.

Web-Based Augmented Reality for E-Commerce, with Seek's Jon Cheney

XR for Business Podcast

Getting started in AR marketing and virtual try-ons can be tricky for enterprise, especially if -- like Walmart or Amazon -- you've got hundreds of thousands of products to model and host. They're a leading provider of web-based augmented reality for e-commerce brands. We wanted to make augmented reality easier to find and access, and make this a technology that was more accessible. You don't have to download the Amazon app, or the IKEA app, or whatever.

Web-Based Augmented Reality for E-Commerce, with Seek’s Jon Cheney

XR for Business Podcast

Getting started in AR marketing and virtual try-ons can be tricky for enterprise, especially if — like Walmart or Amazon — you’ve got hundreds of thousands of products to model and host. They’re a leading provider of web-based augmented reality for e-commerce brands. We wanted to make augmented reality easier to find and access, and make this a technology that was more accessible. Alan: Amazon’s got 1.4

Anonymous Sources Say Apple Wants To Evolve With AR

UploadVR

Industry professionals and tech enthusiasts always keep their ears to the pavement for any potential ripples from one of the big companies and even the smallest drop from Apple can send waves across multiple markets and publications. Many wondered if Apple would officially step into the VR or AR markets with something exhibiting their usual simple yet luxurious design and, as Bloomberg reports , it looks like the Apple CEO Tim Cook believes the future of the company will be augmented.

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Amazon Wants You to Wake up and Travel with Alexa

VRWorld

Amazon, hoping to replicate the success of its Echo device , is poised to extend its eyes and ears into every part of your life with the launch of new voice-controlled and camera-equipped Alexa devices designed for bedrooms, living rooms and even your car.

The Ghost Howls’s VR Week Peek (2019.11.18): Magic Leap may be in trouble, Carmack leaving Oculus and much more!

The Ghost Howls

Apple AR glasses may be released in 2022–2023. Apple, that many considered as the saviour of XR, the company that could start the big wave, is probably not releasing an AR glass until 2022. More info (Apple glasses delayed to 2022) More info (Apple glasses delay).

‘AR As A Feature’ Is The Best Use Of AR Tech Right Now, And Amazon Gets It

UploadVR

In addition to creating new standalone apps, both Apple’s ARKit and Google’s counterpart, ARCore, offer developers and companies an opportunity to engage users of their existing apps with new AR features. One of the best examples of “AR as a feature” is Amazon’s addition of “ AR View ” into its main mobile shopping app. Again, Amazon has done this well by introducing it through the camera icon on the Home Screen. Mixed reality.

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The Ghost Howls’s VR Week Peek (2019.08.11): Gear VR is over, Go long term future is uncertain, Huawei teases its metaverse and much more!

The Ghost Howls

And i ts 2021+ timeline for XR makes me wonder if Huawei plans to release its headset around that date … that is more or less the same that we predict for Apple glasses. Snapchat is probably the startup that first understood the power of augmented reality, and made it become mainstream.

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The XR Week Peek (2020.02.03): VR adoption is rising, Lynx teases new MR headset and much more!

The Ghost Howls

Lynx will unveil today its mixed reality headset. Last week, out of nowhere, the startup Lynx came out from stealth, announcing that today (February, 3rd), it will reveal its innovative standalone mixed reality headset. Amazon promises “single-digit latency” XR streaming.

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The Ghost Howls’s VR Week Peek (2019.11.11): Cardboard becomes opensource, HoloLens 2 and nreal shipping and much more!

The Ghost Howls

Is Apple partnering with Valve on AR? A report by DigiTimes claims that Apple is partnering with Valve for the production of its AR glasses. But I think that there could be some truth in it , like for instance Apple looking for licensing some patents by Valve on AR glasses.

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The XR Week Peek (2020.03.02): XR2 shows the future of standalones, F8 and GDC canceled and much more!

The Ghost Howls

Is this really what Apple wants? (Thanks Robert Scoble for this news!). Blogger Tom Ffiske, that writes on Virtual Perceptions, has decided to write a very good book about AR and VR technologies and it is becoming pretty popular on Amazon.

The Ghost Howls’s VR Week Peek (2019.09.09): Vive Cosmos probably on sale at €799, Kura reveals 150° FOV AR glasses, Oculus “Cablegate” and much more!

The Ghost Howls

They aim at revolutionize tabletop gaming, offering to these games a new kind of realism thanks to augmented elements. Internal iOS 13 code seems to point at Apple AR glasses. What we don’t know is what Apple is creating and when it will be released.

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Report: VR in Retail and Marketing to Generate US$1.8 billion in 2022

Tech Trends VR

Virtual, Augmented and Mixed Reality technologies will bring opportunities for merchants as consumer adoption grows. If you would like to find out how to leverage VR/AR/MR in your enterprise, Tech Trends offers Virtual Reality Consultancy support.

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Walmart Adds AR Price Check Tool To iOS App

VRScout

Walmart looks to simplify the price checking process with augmented reality. Using Apple’s ARKit 2.0, The minimal learning curve and easy accessebility through smartphone devices make augmented reality the perfect tool for in-store shopping.

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AR Gaming Robot ‘MekaMon’ Adds Support For STEAM Education

VRScout

Originally announced at CES 2019 , the Reach EDU app has officially launched and now works alongside the existing MekaMon augmented reality gaming app, bringing together creative STEAM learning and advanced robotics in one approachable package.

Magic Leap’s AI ‘Mica’ Won’t Turn Off Your Lights, Play Your Music, or Give Directions

Road to VR

” Needless to say, this is a giant undertaking that companies like Google, Apple, and Amazon have only just recently scratched with their respective AI assistants.

Can AI and AR Be Put Together to Offer a Unique Experience?

ARPost

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Mobile Augmented Reality.

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The XR Week Peek (2020.01.20): Oculus Go price cut down to $150, Mojo Vision teases AR contact lenses and much more!

The Ghost Howls

Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. augmented reality virtual reality week peek AR vr

Augmented and Mixed Reality App Installs Will See a 170% Increase in the Next 5 Years

ARPost

Augmented and mixed reality app installs will reach 10 billion by 2024, estimates the latest report published by Juniper Research. The Current State of Mixed Reality App Installs . Computer vision is essential to a smooth and seamless mixed reality experience.

Could the 2020s Be the Decade When AR Glasses Replace the Smartphone?

ARPost

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us.

Facebook Reportedly Working With Ray-Ban on AR Glasses

Peter Graham

Facebook has been working in the augmented reality (AR) space for several years now, that’s no secret, but it hasn’t revealed any actual hardware at the moment. News Augmented Reality Facebook Luxottica Ray-Ban

This App Creates Crazy AR Videos with One Tap

VRScout

Augmented Reality is the “Rising Star” medium of our age, claims Liat Sade-Sternberg, CEO of fuse.it. As we see Augmented Reality become more mainstream, so too will we see more apps that mix creative animated worlds with the real world,” Sade-Sternberg said.

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Alex Kipman Nominated for Inventor’s Award

Tech Trends VR

His current position as Technical Fellow of the Windows and Devices Group enables him to maintain a hands-on approach to building the HoloLens and related Windows Mixed Reality software platform.

Facebook Investing ‘Billions’ Each Year On Hardware, AR Glasses Planned For 2023 With New OS

UploadVR

While it’s obvious that Facebook heavily invests in virtual reality with its Oculus brand, The Information reports that this investment is to the tune of billions per year. If the company does ship in 2023, this would be the same year Apple reportedly plans to ship its own glasses.