Amazon Explores The Idea of Augmented Reality Furniture Stores


The online retailer considers using augmented reality to help you settle on that new couch. Amazon is a company that prides itself on embracing the unconventional. Amazon is also reportedly fooling around with ideas for electronic stores in the same vein as Apple locations.

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Augmented reality is reaching a mature state according to Gartner

The Ghost Howls

According to the very famous market analysis company Gartner, Augmented Reality is no more an “emerging” technology, but it has graduated as a mature one. A simple (but misleading) view is that this is a database that will “feed” AR and mixed reality (MR) experiences.

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My predictions for augmented reality in 2020

The Ghost Howls

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality.

Every Major Oculus Quest & Rift Announcement Made At Oculus Connect 6


Native hand tracking, PC/standalone hybrid functionality, and new games confirmed for the Oculus platform. That’s a wrap on Oculus Connect 6. Oculus Link launches this November ; Oculus will be offering its own official USB-C cable as well. .

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Facebook Surges in U.S. Patent Rankings Due to Mounting AR Strategy

Road to VR

patents done by Fairview Research reveals that Facebook has made a significant surge in its year-over-year ranking for patents granted in 2019, something partly owed to its increased number of patents surrounding augmented reality. Amazon Technologies Inc. An analysis of U.S.

Amazon launches Sumerian, a new VR/AR development platform


Amazon is one of the biggest names in tech, and this doesn’t stop with its status as a storefront. Another way Amazon has made its impact known is through its Amazon Web Services, which serve as a backend for applications worldwide. So when Amazon makes an announcement in this space, everyone pays attention. Applications developed in Sumerian will be compatible with Oculus Rift, HTC Vive, iOS (via WebVR) and, eventually, ARCore on Android devices.

Oculus Quest Shortage Is A Good Sign For VR


Facebook’s standalone 6DOF headset, Oculus Quest hit retail stores on May 21 st , and in just one week after launch, the VR headset was listed as sold out at many U.S. retailers such as Walmart, Amazon and Newegg, suggesting that VR is finally catching on with consumers.

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The Ghost Howls’s VR Week Peek (2019.11.18): Magic Leap may be in trouble, Carmack leaving Oculus and much more!

The Ghost Howls

Image by Oculus, from Road To VR). John Carmack leaves Oculus. In a surprise move that no one was expecting, the god of programming John Carmack has decided to leave Oculus. Oculus and Insomniac release Stormland. Oculus and Unity partner for a course on VR.

Lenovo Mirage AR Headset Returns with New Marvel Game & 6DOF Controllers

Road to VR

SEE ALSO Oculus Explains Rift S Design & Manufacturing Partnership with Lenovo. AR Game Augmented Reality Augmented Reality Games News lenovo lenovo mirage ar lenovo universal controllers marvel ar marvel augmented reality mirage ar mirage ar headset

Star Wars HoloChess inspired Augmented Reality Game HOLOGRID: MONSTER BATTLE now has a VR version launching for Gear VR and a tournament to celebrate May the 4th.

Cats and VR

Award-winning independent game studio HappyGiant and Tippett Studio today announced their ground-breaking augmented reality game HoloGrid: Monster Battle has made the transition to virtual reality , and is coming out on the next-generation Samsung Gear VR.

The XR Week Peek (2020.05.17): Apple Glasses are sleek, UE5 rises hype, NVIDIA releases CloudXR SDK, and more!

The Ghost Howls

The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Oculus Link now works with USB 2.0. More info (Oculus Link works with Usb 2.0?—?Road

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The Ghost Howls’s VR Week Peek (2019.09.09): Vive Cosmos probably on sale at €799, Kura reveals 150° FOV AR glasses, Oculus “Cablegate” and much more!

The Ghost Howls

A market where Oculus has almost no earning s from the hardware sales, though, so it’s a weird situation. They aim at revolutionize tabletop gaming, offering to these games a new kind of realism thanks to augmented elements. The “Cablegate” is hurting Oculus Rift CV1 owners.

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The Ghost Howls’s VR Week Peek (2019.26.11): Half-Life: Alyx revealed, Oculus Link out, XBox not considering VR and much more!

The Ghost Howls

I am also excited because thanks to the organizers of the VRX event, yesterday I have been able to interview Facebook’s Sean Liu and ask him some questions about Oculus and its vision of Virtual Reality. Oculus Link is here. Oculus Go won’t support USB memory sticks.

Spatial raises $14M more for a holographic 3D workspace app, a VR/AR version of Zoom or Hangouts

TechCrunch VR

” He also pointed out the development over at Amazon, where last month the company announced AWS Wavelength for ultra-low latency 5G computing at the edge, something that will have a direct impact on using and building the next generation of AR and VR headgear.

The XR Week Peek (2020.01.20): Oculus Go price cut down to $150, Mojo Vision teases AR contact lenses and much more!

The Ghost Howls

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go).

Walmart Adds AR Price Check Tool To iOS App


Walmart looks to simplify the price checking process with augmented reality. based employee using an Oculus Go through STRIVR ’s VR training program. Augmented Reality Walmart

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Facebook VP Says The Oculus Quest Is Seeing ‘Console-Like Usage’


Facebook’s Oculus Quest seems to be hitting a mark with VR fans all over the globe. Since the 6DOF headsets release back in May, major sites such as Amazon and Newegg are seeing shipping dates backed up to 2 to 3 weeks. Image Credit: Oculus.

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Amazon looks to tackle yet another industry with its new AR/VR development platform.

Cats and VR

Amazon has basically sent many brick and mortar traditions out to the retirement home. Due to the pushes by Amazon, even ancient traditions like going to the store on Black Friday have gone the way of Denver the Last Dinosaur.

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Developer Uses VR To Build AR Experiences That Mimic Real-World Physics


Palmer Luckey is a tinkerer,” is how Time Magazine described the creator of the Oculus VR headset back in August of 2015. When asked about why he focuses more on AR, Vermeulen says , “I don’t want to completely escape reality, I don’t want to be in a complete virtual world.

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The Ghost Howls’s VR Week Peek (2019.09.01): HoloLens 2 may come in September, Oculus may commercialize a multiplayer LBVR solution, HP Reverb is back and much more!

The Ghost Howls

Personally, I praise a lot this initiative : we are in a very complicated moment for virtual reality, where the market is not ready yet for many startups to survive easily, and we should all support each other, helping each other to survive. augmented reality virtual reality week peek AR vr

The XR Week Peek (2020.02.03): VR adoption is rising, Lynx teases new MR headset and much more!

The Ghost Howls

monthly connected headsets only on Steam (so this doesn’t consider Oculus Store users and PSVR users), and t he year-over-year growth is +75%. He said that only on Christmas day, people spent $5M on the Oculus Store , and we can expect that most of this money was spent on Quest.

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The XR Week Peek (2020.03.30): Half-Life: Alyx breaks every VR record, HP teases Reverb G2, and more!

The Ghost Howls

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. Oculus Quest is available again in some countries. Oculus rolls out runtime v15 for Quest.

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The XR Week Peek (2020.03.02): XR2 shows the future of standalones, F8 and GDC canceled and much more!

The Ghost Howls

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”.

Can AI and AR Be Put Together to Offer a Unique Experience?


According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. According to a report by Zion Market Research , the global augmented and virtual reality market was valued at around US$26.7

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The Ghost Howls’s VR Week Peek (2019.09.30): OC6, Pimax Day, Huawei VR glasses, Minecraft Earth and much more!

The Ghost Howls

This has been the week of the OC6, but, believe it or not, I have been able to find some other interesting news that don’t regard Oculus. Image by Oculus). Oculus bets on Oculus Quest at OC6. Well, the top news of the week is, of course, the Oculus Connect 6.

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Analysis: Did Apple Really Cancel Its AR Headset?


The principal architect for the project was Avi Bar-Zeev , with his contributions including “assembling the very first AR prototypes, demos and UX concepts” He left Microsoft in 2012 and went to Amazon. Apple analysis apple ARKit augmented reality

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The Ghost Howls’s VR Week Peek (2019.11.11): Cardboard becomes opensource, HoloLens 2 and nreal shipping and much more!

The Ghost Howls

But the partnership seems pretty weird : the two companies have very different visions of the world, and it is not clear how they could partner in that, also because they both have their own store (Apple Store and Steam) that for sure they want to take to augmented reality.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

It was as far back as 2014 that we spotted apple hiring an ‘App Engineer’ who would “create high performance apps that integrate with Virtual Reality systems for prototyping and user testing.” See Also: 3 Moves Oculus is Borrowing from Apple’s Marketing Playbook.

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The Ghost Howls’s VR Week Peek (2019.12.09): Qualcomm XR2 defines the future of XR, Magic Leap having tragic sales, and much more!

The Ghost Howls

This means that if you employ 4 for tracking, you can still use two for instance for eye-tracking and one for lips tracking; Be able to finally offer passthrough augmented reality with appropriate resolution and framerate. Oculus products have gone pretty well during the Black Weekend.

All the most important AR and VR news from Facebook F8

The Ghost Howls

Oculus Go launch. We all knew that Oculus Go would have been launched at F8 and this has been the case. Best Buy is ready for the Oculus Go launch tomorrow (x-post /r/OculusGo) from oculus. I’ve purchased my Oculus Go! Oculus Go unbloxing.

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What is the Oculus Quest? Read here description, specs, price and how to preorder it (even from China)!

The Ghost Howls

Yesterday I detailed you what is the Oculus Rift S , while today I want to write you a recap about what is the Oculus Quest , the most awaited virtual reality headset of 2019. What Is the Oculus Quest? It is probably the first true consumer-ready virtual reality headset.

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What I’ve learned at the EBU Digital Media Days 2018

The Ghost Howls

First of all , I learned a lot from the people talking before and after me : some of them were from EBU or from Amazon and Sky… so, as you can see, we are talking about people that know well what they say and from which I could only learn interesting things. Amazon Sumerian characters.

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All the most interesting AR and VR news from MWC 2018

The Ghost Howls

I expected a lot of AR/VR news from there, like the announcement of the price of the Vive Pro or the release of the Oculus Go by Xiaomi and Facebook… but actually I’ve been disappointed by everyone. Varjo Virtual Reality headset prototype (Image by Road To VR).

Facebook Reportedly Working With Ray-Ban on AR Glasses

Peter Graham

Facebook has been working in the augmented reality (AR) space for several years now, that’s no secret, but it hasn’t revealed any actual hardware at the moment. News Augmented Reality Facebook Luxottica Ray-Ban

The Ghost Howls’s VR Week Peek (2019.07.28): Valve Index is now available immediately, Oculus and Magic Leap update their devices and much more!

The Ghost Howls

Oculus Quest and controllers (Image by Oculus). Oculus is updating its Rift S and Quest offering. This has been an interesting week of news and updates for Oculus’s flagship devices. It’s cool to see that Oculus is continuously making its devices better….

Facebook Investing ‘Billions’ Each Year On Hardware, AR Glasses Planned For 2023 With New OS


While it’s obvious that Facebook heavily invests in virtual reality with its Oculus brand, The Information reports that this investment is to the tune of billions per year. AR Facebook Android ar AR glasses facebook facebook AR facebook vr oculus Oculus Quest top stories VR

How you (a VR professional) can go through the coronavirus lockdown

The Ghost Howls

Thanks Oculus for having given us the Link functionality. the USB cable for Oculus Link) and the (rechargeable) batteries for the controllers. If you don’t have enough of this stuff, Amazon is your friend. We are lucky that we have virtual reality.

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