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Augmented reality is reaching a mature state according to Gartner

The Ghost Howls

According to the very famous market analysis company Gartner, Augmented Reality is no more an “emerging” technology, but it has graduated as a mature one. A simple (but misleading) view is that this is a database that will “feed” AR and mixed reality (MR) experiences.

The Ghost Howls’s VR Week Peek (2019.11.18): Magic Leap may be in trouble, Carmack leaving Oculus and much more!

The Ghost Howls

Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. In the meantime, the competition of Chinese companies like nReal is threatening even more the appeal of Magic Leap.

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The Ghost Howls’s VR Week Peek (2019.12.09): Qualcomm XR2 defines the future of XR, Magic Leap having tragic sales, and much more!

The Ghost Howls

This means that if you employ 4 for tracking, you can still use two for instance for eye-tracking and one for lips tracking; Be able to finally offer passthrough augmented reality with appropriate resolution and framerate. Image by Magic Leap). Goood Monday everyone!

My predictions for augmented reality in 2020

The Ghost Howls

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality.

Spatial raises $14M more for a holographic 3D workspace app, a VR/AR version of Zoom or Hangouts

TechCrunch VR

” He also pointed out the development over at Amazon, where last month the company announced AWS Wavelength for ultra-low latency 5G computing at the edge, something that will have a direct impact on using and building the next generation of AR and VR headgear.

The Ghost Howls’s VR Week Peek (2019.07.28): Valve Index is now available immediately, Oculus and Magic Leap update their devices and much more!

The Ghost Howls

Oculus Quest and controllers (Image by Oculus). Oculus is updating its Rift S and Quest offering. This has been an interesting week of news and updates for Oculus’s flagship devices. It’s cool to see that Oculus is continuously making its devices better….

Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training


This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Just three months ago, the company revealed it’s putting 17,000 Oculus Go headsets in Walmart stores for employee training.

The XR Week Peek (2020.01.20): Oculus Go price cut down to $150, Mojo Vision teases AR contact lenses and much more!

The Ghost Howls

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go).

The XR Week Peek (2020.03.30): Half-Life: Alyx breaks every VR record, HP teases Reverb G2, and more!

The Ghost Howls

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. Imagine mixing it with CoreML and obtain some magical applications. Oculus rolls out runtime v15 for Quest.

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The Ghost Howls’s VR Week Peek (2019.09.30): OC6, Pimax Day, Huawei VR glasses, Minecraft Earth and much more!

The Ghost Howls

This has been the week of the OC6, but, believe it or not, I have been able to find some other interesting news that don’t regard Oculus. Image by Oculus). Oculus bets on Oculus Quest at OC6. Well, the top news of the week is, of course, the Oculus Connect 6.

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Facebook Reportedly Working With Ray-Ban on AR Glasses

Peter Graham

Facebook has been working in the augmented reality (AR) space for several years now, that’s no secret, but it hasn’t revealed any actual hardware at the moment. News Augmented Reality Facebook Luxottica Ray-Ban

What I’ve learned at the EBU Digital Media Days 2018

The Ghost Howls

First of all , I learned a lot from the people talking before and after me : some of them were from EBU or from Amazon and Sky… so, as you can see, we are talking about people that know well what they say and from which I could only learn interesting things. Amazon Sumerian characters.

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AR+VR Weekly: Facebook launches Oculus Quest, VR’s road to 50M & Abrash’s XR predictions

AWE Blog

In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: Facebook launches Oculus Quest, VR’s road to 50M and Abrash’s XR predictions.

The Ghost Howls’s VR Week Peek (2019.08.11): Gear VR is over, Go long term future is uncertain, Huawei teases its metaverse and much more!

The Ghost Howls

Everyone of us already knew that Gear VR was a platform almost abandoned when Oculus announced the Oculus Go. Anyway, officially, both Samsung and Oculus have continued at least to support it. Original image by Oculus). Oculus publishes a deep dive article on ASW 2.0.

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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. Mark Zuckerberg has been talking a lot about augmented reality and investing a lot, too. In fact, Facebook announced such a capability even for its standalone Oculus Quest.

AR+VR Weekly: CES news, ODG’s 20 year journey ends & AR+VR’s road to $80 billion

AWE Blog

DigiLens unveiled DigiLens Crystal reference design for inexpensive, lightweight smartglasses ( Next Reality ). ThirdEye releases its next generation X2 which is its smallest mixed reality glasses yet ( Next Reality ). Oculus Rift updates adds Facebook livestreaming ( VR Focus ).

The Ghost Howls’s VR Week Peek (2019.06.17): E3 VR, Vive Cosmos reveal and much more!

The Ghost Howls

The past week has been the week of the E3, and we had an insane amount of news regarding new upcoming Virtual Reality content, especially for the Oculus Quest! Kudos to Upload for having organized this special moment for Virtual Reality fans at E3.

The XR Week Peek (2020.03.23): Half-Life: Alyx launches, Oculus Del Mar leaked, PS5 revealed and more!

The Ghost Howls

Oculus Del Mar” may be the next Oculus headset. Some days ago, in the Oculus Developer portal, have appeared some surprise banners warning developers about the documentation also regarding an “Oculus Del Mar” headset, for which there are “early developers”.

AR+VR Weekly: Netflix AR Hack, Vive goes to work & Samsung’s AR Cloud

AWE Blog

Netflix’s international hackathon wrapped up with solutions involving augmented reality and facial recognition. Meanwhile, HTC demonstrated its focus on the enterprise by rolling out hardware and software aimed at this making virtual reality a staple at work.

How Will AR Transform Advertising?

AR Insider

Once computers understand space, we can use these informed computers to edit our real world by placing digital objects and information in it and view this all through a transparent digital screen like smart glasses or even our smartphone: this is Augmented Reality or AR.

Is Personal Computing’s Next Conquest Your Face?

AR Insider

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. Facebook and Amazon executives were 850 miles apart on Wednesday. A first step for Amazon.

As UploadVR Turns 2 We Reflect On The First Full Year of Consumer VR


The $100 consumer Gear VR also debuts during this same period, arriving alongside a virtual arcade from Oculus to let people play some classic games. At the end of the month, Oculus officially delays the release of Touch controllers until the last half of 2016.

Who Will Own the Metaverse?

AR Insider

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man.

The VRScout Report – The Week in VR Review


When the first consumer version of the Oculus Rift was launched in the spring, it was disappointingly bundled with a Microsoft Xbox controller – and we’ve eagerly been awaiting the native Touch Controllers. MAGIC LEAP’S CONTROVERSY.

The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

He creates and oversees interactive reports and segments, including virtual and augmented reality, eSports, mobile games, and he's really amazing at pulling together all the data that businesses are using to make real business decisions, on where to invest their capital. But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. We also put out reports on things like augmented reality marketing.

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Alan: Today's guest is Cameron Ayres, the director of innovation at Sector 5 Digital, a digital agency specializing in augmented reality and virtual reality applications for the enterprise. That's where virtual reality, and augmented reality, and a lot of other different media come into play. We want a hologram," or "we want virtual reality." Let's talk about what virtual reality accomplishes, and if that is the best medium."

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Top XR Stories of 2019

Tech Trends VR

The Oculus Quest was a hit. In fact, the device sold out at retailers such as Amazon, Walmart and Newegg. Bumpy Road For Magic Leap. Magic Leap then announced it was pivoting towards enterprise customers following damning reports of extremely weak sales.

XR Podcast Hosts Unite, with Voices of VR Podcast's Kent Bye - Part 1

XR for Business Podcast

Kent: Well, first of all, virtual and augmented reality as a medium is a new paradigm of computing: spatial computing. And so I'm seeing a lot of-- like Desart Systems was working on some specific products for open innovation, which I'm excited about because a lot of what you're seeing with augmented reality is for people who are first line workers. There's gonna be a lot of innovation that happens in just overlaying layers of audio on top of reality.

Getting Fit with a VR Toolkit, and Other XR Tips with VRd?j?'s Michael Eichenseer

XR for Business Podcast

What is your vision for virtual augmented reality? Was the best virtual reality or a AR experience is what is the best thing that you have done? Alan: There was a lot of medical use cases coming up in pain reduction, using virtual reality for pre-surgical -- and also perisurgical -- where you're wearing a headset to distract you. I think that's why it's good that it's based on music; the song ends and you're like, "oh, back to reality a little bit.".

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Making Holograms a Reality Through Volumetric Capture, with Intel's Raj Puran

XR for Business Podcast

Princess Leia's desperate holographic plea to Obi-Wan Kenobi might have been a vision of the far flung future in 1977, but today, volumetric capture is making that a reality. He is currently director of Business Development and Strategic Partnerships, focusing on growth areas of compute in virtual, augmented, and extended realities. The last time we saw each other was at the Mixed Reality Marketing Summit in New York City, which was a really amazing conference.