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Augmented reality is reaching a mature state according to Gartner

The Ghost Howls

According to the very famous market analysis company Gartner, Augmented Reality is no more an “emerging” technology, but it has graduated as a mature one. A simple (but misleading) view is that this is a database that will “feed” AR and mixed reality (MR) experiences.

My predictions for augmented reality in 2020

The Ghost Howls

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. A worker wearing HoloLens 2 (Image by Microsoft). Image by Tommy Palladino/ Next Reality ).

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Spatial raises $14M more for a holographic 3D workspace app, a VR/AR version of Zoom or Hangouts

TechCrunch VR

” He also pointed out the development over at Amazon, where last month the company announced AWS Wavelength for ultra-low latency 5G computing at the edge, something that will have a direct impact on using and building the next generation of AR and VR headgear.

Facebook Surges in U.S. Patent Rankings Due to Mounting AR Strategy

Road to VR

patents done by Fairview Research reveals that Facebook has made a significant surge in its year-over-year ranking for patents granted in 2019, something partly owed to its increased number of patents surrounding augmented reality. Microsoft Technology Licensing LLC.

Star Wars HoloChess inspired Augmented Reality Game HOLOGRID: MONSTER BATTLE now has a VR version launching for Gear VR and a tournament to celebrate May the 4th.

Cats and VR

Award-winning independent game studio HappyGiant and Tippett Studio today announced their ground-breaking augmented reality game HoloGrid: Monster Battle has made the transition to virtual reality , and is coming out on the next-generation Samsung Gear VR.

The Ghost Howls’s VR Week Peek (2019.26.11): Half-Life: Alyx revealed, Oculus Link out, XBox not considering VR and much more!

The Ghost Howls

I am also excited because thanks to the organizers of the VRX event, yesterday I have been able to interview Facebook’s Sean Liu and ask him some questions about Oculus and its vision of Virtual Reality. Oculus Link is here. Oculus Go won’t support USB memory sticks.

The Ghost Howls’s VR Week Peek (2019.09.01): HoloLens 2 may come in September, Oculus may commercialize a multiplayer LBVR solution, HP Reverb is back and much more!

The Ghost Howls

Image by Microsoft). According to Reuters, Microsoft’s executive vice president Harry Shum took the stage at the World Artificial Intelligence Conference in Shanghai and said that the HoloLens 2 will be released sometime in September of this year. It’s the first of September!

The XR Week Peek (2020.03.30): Half-Life: Alyx breaks every VR record, HP teases Reverb G2, and more!

The Ghost Howls

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. Oculus Quest is available again in some countries. Oculus rolls out runtime v15 for Quest.

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The XR Week Peek (2020.03.02): XR2 shows the future of standalones, F8 and GDC canceled and much more!

The Ghost Howls

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”.

Analysis: Did Apple Really Cancel Its AR Headset?


In 2016 Microsoft launched HoloLens, the first true 6DoF AR headset available for purchase. In the 90’s he worked on virtual reality for DisneyQuest including Aladdin’s Magic Carpet Ride. Apple analysis apple ARKit augmented reality

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The Ghost Howls’s VR Week Peek (2019.09.30): OC6, Pimax Day, Huawei VR glasses, Minecraft Earth and much more!

The Ghost Howls

This has been the week of the OC6, but, believe it or not, I have been able to find some other interesting news that don’t regard Oculus. Image by Oculus). Oculus bets on Oculus Quest at OC6. Well, the top news of the week is, of course, the Oculus Connect 6.

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Developer Uses VR To Build AR Experiences That Mimic Real-World Physics


Palmer Luckey is a tinkerer,” is how Time Magazine described the creator of the Oculus VR headset back in August of 2015. When asked about why he focuses more on AR, Vermeulen says , “I don’t want to completely escape reality, I don’t want to be in a complete virtual world.

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The Ghost Howls’s VR Week Peek (2019.11.11): Cardboard becomes opensource, HoloLens 2 and nreal shipping and much more!

The Ghost Howls

But the partnership seems pretty weird : the two companies have very different visions of the world, and it is not clear how they could partner in that, also because they both have their own store (Apple Store and Steam) that for sure they want to take to augmented reality.

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The Ghost Howls’s VR Week Peek (2019.12.09): Qualcomm XR2 defines the future of XR, Magic Leap having tragic sales, and much more!

The Ghost Howls

This means that if you employ 4 for tracking, you can still use two for instance for eye-tracking and one for lips tracking; Be able to finally offer passthrough augmented reality with appropriate resolution and framerate. Oculus products have gone pretty well during the Black Weekend.

Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

It was as far back as 2014 that we spotted apple hiring an ‘App Engineer’ who would “create high performance apps that integrate with Virtual Reality systems for prototyping and user testing.” See Also: 3 Moves Oculus is Borrowing from Apple’s Marketing Playbook.

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Can AI and AR Be Put Together to Offer a Unique Experience?


According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Can Artificial Intelligence Make Augmented Reality More Intelligent? Mobile Augmented Reality.

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The Ghost Howls’s VR Week Peek (2019.07.28): Valve Index is now available immediately, Oculus and Magic Leap update their devices and much more!

The Ghost Howls

Oculus Quest and controllers (Image by Oculus). Oculus is updating its Rift S and Quest offering. This has been an interesting week of news and updates for Oculus’s flagship devices. It’s cool to see that Oculus is continuously making its devices better….

Facebook Investing ‘Billions’ Each Year On Hardware, AR Glasses Planned For 2023 With New OS


While it’s obvious that Facebook heavily invests in virtual reality with its Oculus brand, The Information reports that this investment is to the tune of billions per year. This effort is led by Mark Lucovsky, a former Microsoft engineer who co-developed Windows NT.

AWE EU 2018: The World’s Number One AR and VR Conference and Expo Returns to Munich for Third Year

AWE Blog

MUNICH, Germany, August X, 2018 – AWE (Augmented World Expo) , the world’s #1 augmented and virtual reality conference and expo series, today announced its return to Munich for the third consecutive year. Uncategorized Augmented Reality AWE 2018 ISMAR Virtual Reality

The Ghost Howls’s VR Week Peek (2019.12.02): Facebook acquires Beat Games, Valve gets the Index sold-out and is maybe working on Left4Dead VR, and much more!

The Ghost Howls

Facebook says that Beat Games will remain independent and the game will remain the same, but these are the same words that I’ve heard when in 2014 it acquired Oculus, and we all know how the story ended (and in fact, the popular Damo9000 ironized about it).

The Ghost Howls’s VR Week Peek (2019.06.17): E3 VR, Vive Cosmos reveal and much more!

The Ghost Howls

The past week has been the week of the E3, and we had an insane amount of news regarding new upcoming Virtual Reality content, especially for the Oculus Quest! Kudos to Upload for having organized this special moment for Virtual Reality fans at E3.

Magic Leap Could be a Great Strategic Acquisition


Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs.

Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. Mark Zuckerberg has been talking a lot about augmented reality and investing a lot, too. In fact, Facebook announced such a capability even for its standalone Oculus Quest.

VRX 2017 Conference Brings an All Star Cast


VRX 2017, one of world’s premier conferences on the subject of business and technology needed for Virtual Reality, announced the first speakers for a two day event. Confirmed speakers are as follows: Rikard Steiber, President Viveport and SVP Virtual Reality, HTC.

Is Personal Computing’s Next Conquest Your Face?

AR Insider

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. Facebook and Amazon executives were 850 miles apart on Wednesday. Microsoft (enterprise) 4.

Anchoring AR Content, with Simply Augmented’s Boaz Ashkenazy

XR for Business Podcast

Simply Augmented CEO Boaz Ashkenazy comes on the show to explain how AR-enabled 3D viewing will revolutionize everything from how we shop, to how we work. It allows for sales and marketing teams to easily share augmented reality. We found a lot of challenges around sharing augmented reality online and One of the challenges that a lot of folks face in the XR space is how do you spin up augmented reality with so many possible variations?

As UploadVR Turns 2 We Reflect On The First Full Year of Consumer VR


The $100 consumer Gear VR also debuts during this same period, arriving alongside a virtual arcade from Oculus to let people play some classic games. At the end of the month, Oculus officially delays the release of Touch controllers until the last half of 2016.

How Much is Facebook Investing in Spatial Computing?

AR Insider

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition.

How Will AR Transform Advertising?

AR Insider

Once computers understand space, we can use these informed computers to edit our real world by placing digital objects and information in it and view this all through a transparent digital screen like smart glasses or even our smartphone: this is Augmented Reality or AR.

Your VR and AR Event Guide to Comic-Con 2017


Mira – A mobile-first augmented reality company that makes premium AR experiences available to everyone. Exit Reality – A creator of pop-up VR experiences, their VR Cubes allow for instant virtual arcade fun.

Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training


This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Read on for a recap of the major developments that took place in 2018: Enterprises that made the news for using wearables: In 2018, major retailers got more serious about XR in hopes of competing with Amazon and improving the shopping experience.

Who Will Own the Metaverse?

AR Insider

In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man.

Top XR Stories of 2019

Tech Trends VR

The Oculus Quest was a hit. In fact, the device sold out at retailers such as Amazon, Walmart and Newegg. Dairy farmers in Russia started testing Virtual Reality on their dairy cows. A lot has happened in the immersive space over the past 12 months.

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Alan: Today's guest is Cameron Ayres, the director of innovation at Sector 5 Digital, a digital agency specializing in augmented reality and virtual reality applications for the enterprise. That's where virtual reality, and augmented reality, and a lot of other different media come into play. We want a hologram," or "we want virtual reality." Let's talk about what virtual reality accomplishes, and if that is the best medium."

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Using XR to Change Everything (Without Changing Anything) with Lance-AR's Lance Anderson

XR for Business Podcast

It's very exciting to meet somebody as passionate as you are about bringing augmented reality to the enterprise. Frustrated with the lack of companies deploying augmented reality at scale. Alan: We've got to call out Microsoft on making videos that people will go, "We want that!". Lance: It was Microsoft, SAP did one in 2014. How do we take care of the back end that will make these a reality?" Lance: It was Microsoft, SAP did one in 2014.

XR Podcast Hosts Unite, with Voices of VR Podcast's Kent Bye - Part 1

XR for Business Podcast

Kent: Well, first of all, virtual and augmented reality as a medium is a new paradigm of computing: spatial computing. And so I'm seeing a lot of-- like Desart Systems was working on some specific products for open innovation, which I'm excited about because a lot of what you're seeing with augmented reality is for people who are first line workers. There's gonna be a lot of innovation that happens in just overlaying layers of audio on top of reality.

The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

He creates and oversees interactive reports and segments, including virtual and augmented reality, eSports, mobile games, and he's really amazing at pulling together all the data that businesses are using to make real business decisions, on where to invest their capital. But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. We also put out reports on things like augmented reality marketing.