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What F8 2017 Means for Mass Market Adoption of Immersive Technologies

VRScout

Now, let’s consider the key takeaways related to AR, VR and 360 ° content and review how they will influence the mass market adoption of those immersive technologies. Augmented Reality. At last year’s F8, the key focus was on Messenger and, to a certain extent, Live video. Impact on Consumers.

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Adobe To Launch AR Features ‘As Fast As We Can,’ Exec Says

VRScout

Between 360 video, virtual reality, and augmented reality, I think augmented reality has much bigger opportunities,” Asher said. ” Adobe unveiled its first foray into AR with a proof-of-concept Microsoft HoloLens app that overlays 3D data visualizations on products in a store.

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The XR Week Peek (2023.05.01): Meta still committed to the Metaverse, Jio launches Dive headset, and more!

The Ghost Howls

Many journalists have been speculating lately that Meta was abandoning the vision of the metaverse and that the new focus of the company was towards AI, the shiny technology of the moment. So I wonder if this suspension could also change Microsoft’s future plans concerning the M-word. The reason, was unexpectedly, cloud gaming.

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The VRScout Report – The Week in VR Review

VRScout

Recapping the top stories covered on the VRScout Report , a weekly live video show and podcast discussing the best in VR, hosted by Malia Probst. Facebook is pushing its live video hard, and is desperate to increase augmented reality functionalities to keep up with Snapchat (which reportedly is planning for an IPO in the $25B range).

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MetaVRse Launches Canada's First Full Service Virtual Reality Agency

Cats and VR

MetaVRse offers a wide range of experiential marketing and event production, content production and consulting services to brands interested in harnessing the incredible power of virtual and augmented reality technologies.

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8 Insightful XR Travel Case Studies to Read in 2022

XR Today - Mixed Reality tag

In the last couple of years, we’ve begun to see some examples of what the right technology can do from leading hotel, transportation, and tourism companies. The Lumo company , a new train service running on the East Coast of the UK, took advantage of Lumo’s technology to grab the attention of their target audience.

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The VRScout Report – The Week in VR Review

VRScout

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Their facial tracking modification technology eventually enabled the popular “Lenses” feature.