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VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

Road to VR

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Support Voices of VR.

Strategy 168
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Zuckerberg Announces Upcoming AR Experiences in First F8 Livestream

ARPost

Most people might not think of social media giant Facebook right off the bat when they think “AR experience.” The company, which also owns Instagram, is actually an AR powerhouse. Social AR – or, AR experiences on mobile-based social media platforms – is how many people experience AR for the first time.

AR 367
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Expert View: Immersive Technology Investment Boosting Creativity

Tech Trends VR

The growth in VR/AR sector is set to increase following a new deal between the UK Government and the Creative Industries Council (CIC) to invest £33m in immersive technologies Click To Tweet. The investment will primarily focus on virtual reality video games, interactive art shows and augmented reality experiences in tourism Click To Tweet.

Immersion 237
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Jaunt Lays Off ‘a Significant Portion of Staff’, Shutters VR Production to Focus on AR

Road to VR

“We are restructuring the company, resulting in letting go of a significant portion of our staff.”. In a company blog post , Jaunt says they’ll be focusing efforts on further developing technologies that allow for the scaled creation of AR content.

AR 154
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Walmart’s Tech Incubator Store No. 8 Acquires VR Startup Spatialand

Road to VR

8 tech startup incubator last year with the aim of researching and investing in emergent tech like AR and VR. Jeremy Welt, a VR strategy and product advisor, helped launch YouTube’s first commercial deal to working on the Walt Disney Company’s acquisition of Maker Studios. Wal-Mart, the big-box retail giant, unveiled its Store No.

Retail 213
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The VRScout Report – The Week in VR Review

VRScout

Samsung keeps us on our virtual toes, your phone’s packaging is VR headset, YouTube gets 360° help from Daydream, AR helps you make stuff better & faster, the investment & funding wrap-up, and more… You can enjoy the full audio recording below: SAMSUNG KEEPS US ON OUR VIRTUAL TOES. …and a few more. LOWE’S LOVES VR.

360 Video 174
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How Merge is Building an XR Ecosystem for Kids

VRScout

With more than $2 billion invested in augmented and virtual reality over the past year and $800 million of it invested in Q2 2017 , it’s no surprise that VR and AR continue to grow. But issues like affordability , access, and content are still big challenges in the way of mass adoption. Kids can also explore 360 Video s and 3D Models.

Education 297