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What Will AR Do for Brand Marketing in 2021?

AR Insider

W hat’s the state of AR as we enter 2021? And as a tech-forward shop, his perspective goes beyond AR, with a view to how it integrates with adjacent technologies. What’s your high-level view on how the technology is shaping consumer experiences, and how it’s converging with other technologies to do so?

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NVIDIA CloudXR is Launching on Google Cloud, Microsoft Azure, and AWS

Road to VR

NVIDIA is continuing the rollout of its CloudXR technology on the three leading cloud computing platforms: AWS, Microsoft Azure, and Google Cloud. The post NVIDIA CloudXR is Launching on Google Cloud, Microsoft Azure, and AWS appeared first on Road to VR.

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2021 Burning Man: A Virtual Reality Experience Is Coming Your Way

ARPost

Due to the COVID-19 pandemic, a growing pool of event organizers is leaning on immersive technologies like virtual reality to bring people together. There are six licensed worlds of 2021 Virtual Burning Man : BRCvr, Build-A-Burn, Burn Week: Global Live Stream, Dusty Multiverse, BURN2, Infinite Playa, and SparkleVerse.

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2021 Immersive Tech Trends

Tech Trends VR

How Immersive Technologies are helping us reimagine personal interactions in a post-COVID world. . Unity asked more than a dozen industry experts – including yours truly – to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR.

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Goodbye AltSpace VR, Hello Microsoft Mesh

XR Today - Mixed Reality tag

Microsoft is updating its popular Teams work communications application to include real-time 3D (RT3D) digital human avatars this May. The solutions provider first announced the inclusion of virtual humans for Teams back in 2021. Microsoft announced the update’s release window as part of its 365 Roadmap earlier this week.

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Microsoft Continues $22 Billion HoloLens IVAS Deal

XR Today - Mixed Reality tag

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? headsets in October 2021.

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The Auggie Awards 2021

ARPost

AWE co-founder and Futurewei Technologies Director of AR/VR Tish Shute presented the award to Masterpiece Studio. The award for Best Developer Tool was presented by Khronos Group President Neil Trevett to Mixed Reality Toolkit for Unity (MRTK-Unity) by Microsoft. ?. Best Creator & Authoring Tool. Best Developer Tool.

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