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63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds

ARPost

This is one of the significant findings of a Unity Technologies survey among UK and US ad creatives. See Also: Survey: AR Technology Brings Concrete Benefits to the Services Industry. However, the Unity survey brought to light the fact that consumers are actually eager to interact with AR ads.

Survey 260
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Unity Develops Digital Twin of Orlando

XR Today - Augmented Reality tag

This Wednesday, the popular real-time 3D (RT3D) engine Unity, with the Orlando Economic Partnership (OEP), created a digital twin of the region to assist with local economic and industrial growth. The President and CEO of the OEP, Tim Giuliani , said that the Unity alliance highlights Orlando’s dynamic innovation ecosystem.

Unity 79
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Big XR News from Unity, Meta, Lamina1, and Apple

XR Today - Mixed Reality tag

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes.

Unity 63
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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

More info Ready Player Me launches monetization tools for developers This has been in my opinion one of the biggest news of the week. Ready Player Me, the startup offering cross-platform and cross-application avatars, has just announced the release of its monetization tools in beta. Take the survey before it closes, on August 6.

Samsung 291
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CORTEXR Launches XR Data Analytics Tool

XR Today - Mixed Reality tag

The new tool leverages cognitive science and artificial intelligence (AI) to monitor six degrees of freedom (6DoF) behaviours and movements such as attention, immersion, and navigation in virtual spaces. Eye, gaze, and hand-tracking were also key to learning user behaviours and interactions with immersive content, the survey continued.

Data 65
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The XR Week Peek (2023.12.04): Varjo announces XR-4 headset, Quest 2 sells much more than Quest 3, and more!

The Ghost Howls

More info (Varjo launches XR-4 headset) More info (Varjo’s launch on Road To VR) More info (Varjo opens up waiting list for consumers) Other relevant news Quest 3 is selling well, but Quest 2 much better Quest 3 sales are not going bad, and the headset, after Black Friday , has now already 5% of the shares of devices on the SteamVR survey.

Unity 320
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Metaverse Must Tackle Security Concerns, Agora Survey Says

XR Today - VR Headsets tag

According to a recent survey published by the firm, 33 percent of respondents said data privacy and security were the biggest challenges to the Metaverse. Aside from protecting ourselves, our company also provides developers with the tools they need to protect themselves and their users from cyber security and data privacy perspectives.

Survey 69