article thumbnail

63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds

ARPost

This is one of the significant findings of a Unity Technologies survey among UK and US ad creatives. See Also: Survey: AR Technology Brings Concrete Benefits to the Services Industry. However, the Unity survey brought to light the fact that consumers are actually eager to interact with AR ads.

Survey 260
article thumbnail

Unity Develops Digital Twin of Orlando

XR Today - Augmented Reality tag

This Wednesday, the popular real-time 3D (RT3D) engine Unity, with the Orlando Economic Partnership (OEP), created a digital twin of the region to assist with local economic and industrial growth. The President and CEO of the OEP, Tim Giuliani , said that the Unity alliance highlights Orlando’s dynamic innovation ecosystem.

Unity 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Big XR News from Unity, Meta, Lamina1, and Apple

XR Today - Mixed Reality tag

On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes. Unity Muse, Sentis to Tap AI-Powered Content Creation This week, two AI tools, Unity Muse and Sentis , were released to assist creatives in designing immersive worlds and XR content.

Unity 61
article thumbnail

Metaverse Must Tackle Security Concerns, Agora Survey Says

XR Today - VR Headsets tag

According to a recent survey published by the firm, 33 percent of respondents said data privacy and security were the biggest challenges to the Metaverse. XR Today interviewed Hermes Frangoudis, Director of Developer Relations for Agora , on the cybersecurity risks the tech industry is expected to face as it builds Web3 and the Metaverse.

Survey 71
article thumbnail

59% of VR Developers Use Unity, But Devs Make More Money With Unreal

UploadVR Between Realities podcast

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

Unreal 100
article thumbnail

The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

Learn more (Trailer) Fill SlashData’s survey and win prizes Also this year I’m supporting the survey about XR that SlashData is carrying on. Learn more (Trailer) Fill SlashData’s survey and win prizes Also this year I’m supporting the survey about XR that SlashData is carrying on.

Samsung 282
article thumbnail

The XR Week Peek (2023.12.04): Varjo announces XR-4 headset, Quest 2 sells much more than Quest 3, and more!

The Ghost Howls

More info (Varjo launches XR-4 headset) More info (Varjo’s launch on Road To VR) More info (Varjo opens up waiting list for consumers) Other relevant news Quest 3 is selling well, but Quest 2 much better Quest 3 sales are not going bad, and the headset, after Black Friday , has now already 5% of the shares of devices on the SteamVR survey.

Unity 310